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Perpetual Traffic

Business & Economics Podcasts

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Location:

United States

Description:

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Language:

English


Episodes

(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

3/19/2024
Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape. Chapters: LINKS AND RESOURCES: PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode:

Duration:00:35:57

(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t

3/16/2024
Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now. Chapters: LINKS AND RESOURCES: PT on TelegramEpisode 573: 5 Reasons Why You Should Be Hiring In South AmericaEpisode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric SiuTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share?...

Duration:00:43:02

The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch

3/12/2024
John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively. Chapters: LINKS AND RESOURCES: LinkedInDuct Tape MarketingWikipediaTwitter / XInstagramMediumDuct Tape Marketing by John JantschThe Referral Engine by John JantschSEO for Growth by John JantschThe Ultimate Marketing Engine by John JantschThe Self-Reliant Entrepreneur by John Jantsch7 Essential Stages of Total Online Presence by John JantschThe Commitment Engine by John JantschDuct Tape Selling by John JantschTier 11 JobsYouTubeTiereleven.comSolutions 8

Duration:00:24:43

Are We In a ’Phantom Recession”?

3/8/2024
Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive. Chapters: LINKS AND RESOURCES: TelegramThe Conference Board Economic Forecast for the US EconomyITR EconomicsEconomic indicators hint at a coming slowdownS&P 500The Man Who Broke Capitalism(2023)WTF Happened in 1971Nixon and the End of the Bretton Woods System, 1971–1973Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on Twitter

Duration:00:37:36

5 Reasons Why You Should Be Hiring in South America

3/5/2024
Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and skill sets. From the bustling economies of South America to the tech-savvy regions of Eastern Europe, the duo shares their experiences and strategies for building world-class teams beyond borders. This conversation lights the way for businesses to thrive in a competitive marketplace by gathering the best talent, regardless of geographical boundaries, making a compelling case for the strategic and ethical dimensions of global hiring practices. Chapters: LINKS AND RESOURCES: TelegramWhat is the Average Salary in Colombia? and Factors AffectingSpotifyLinkedInInstagramTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:26:29

Off-The-Record: Marketers Unleashed

3/1/2024
Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular broadcast, this episode is a treasure trove of raw wisdom and entertainment. Featuring insights from marketing luminaries like Kobi Topaz, Alisha Conlin-Heard, and Perry Marshall, we explore everything from the importance of content repurposing to innovative approaches to digital marketing. This blend of humor, candid discussions, and actionable marketing advice offers listeners a rare peek into the lighter side of marketing mastery, making it a must-listen for anyone looking to deepen their understanding of the field while being thoroughly entertained. Chapters: Episode 571: How To Build Create Crack-Like Offers To 2x-10x Your Leads With Alisha Conlin-HurdEpisode 565: AI: The Future Is More Predictable Than You Think With Perry MarshallEpisode 440: Biggest Black Friday/Cyber Monday Mistakes With Kobi Topaz LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:40:54

How to Build Create Crack-like Offers To 2x-10x Your Leads with Alisha Conlin-Hurd

2/27/2024
Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your business. ​Alisha emphasizes the need for a series of micro-yeses throughout the buyer's journey and highlights the three core offers in a funnel: the authority beacon, the lead generation offer, and the sales offer. She provides examples of how she has optimized offers for different clients, including a luxury home builder, a finance company, and a home care provider. Alisha also emphasizes the importance of research, strategy, and execution in creating successful offers and shares her perspective on failure and learning from it in marketing. So, grab your headphones and get ready for a Persuasion Experience that will leave you craving for more! Chapters: LINKS AND RESOURCES: Persuasion ExperienceAlisha Conlin-Hurd on LinkedInYouTubeCRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion ExperienceInstagramTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us...

Duration:00:52:23

(Replay) The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien

2/23/2024
Join Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers. Chapters: LINKS AND RESOURCES: YouTubeTikTokLinkedInOne to Many: The Secret to Webinar SuccessDriven MastermindTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

Duration:00:49:19

3 Major ecommerce Trends That Will Shape Your Marketing in 2024

2/20/2024
Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them. Chapters: LINKS AND RESOURCES: NewsjackingNewsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media CoverageXperiencifyTeremanaConor McGregor WikipediaCasey NeistatMint MobileHydrowTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:38:39

Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu

2/16/2024
We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo and share our insights on how to run a successful agency, how to use AI tools to your advantage, and how to master the full-funnel marketing approach. You’ll learn about the 7-11-4 rule, the traps of data collection, and the best practices for digital marketing in a time of data privacy. Don’t miss this episode if you want to level up your marketing game! Chapters: LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:39:19

The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu

2/13/2024
Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This episode transcends the typical discourse, venturing into the depths of marketing strategy evolution, where the boundaries between performance marketing and brand development begin to merge into innovative new practices. The quartet explores the multifaceted nature of SEO, content strategy, and the digital agency ecosystem, offering nuanced insights into adapting to algorithm changes, optimizing content to engage the desired audience, and converting challenges into opportunities for strategic growth. This conversation serves as an invaluable resource for professionals within the digital marketing sphere, from agency veterans to emerging marketers. It's a strategic guide illuminated by the expertise and humor of its participants, promising to both educate and inspire listeners towards actionable innovation in their marketing endeavors. Join us for this masterclass episode that not only aims to inform but also to invigorate your marketing approach with fresh perspectives and expert guidance. Chapters: LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:48:37

Mastering the 3 Key Pillars for Digital Marketing Success in 2024

2/9/2024
Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also share some of the coolest tools that they use to spy on their competitors and generate awesome ideas, especially for short-form video content. You’ll learn how to combine the timeless principles of marketing with the latest technology and a touch of humor, to create ads that rock. Chapters: LINKS AND RESOURCES: ForeplayMarketing SchoolTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

Duration:00:35:02

AI: The Future Is More Predictable Than You Think with Perry Marshall

2/6/2024
What if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sales and Marketing, offers in this episode of the Perpetual Traffic podcast. Perry joins us to share his insights on how AI is transforming the digital marketing space, and how to ask the right questions to stay ahead of the curve. He also explains the Lindy Effect, a powerful concept that helps you predict the longevity and relevance of your business ideas. Whether you are a marketer, an entrepreneur, or a curious listener, this episode will blow your mind with Perry’s vision of the future, and equip you with the tools and strategies to succeed in the age of AI. Listen and learn how Perry Marshall’s crystal ball can help you master AI, marketing, and the future. Chapters: LINKS AND RESOURCES: WebsiteTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:36:46

Enemies No More: Using Google and Meta Together for 10x Returns - Part 2

2/2/2024
How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space. Chapters: LINKS AND RESOURCES: Measurement MarketingDon't Look UpTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:52:15

Enemies No More: Using Google and Meta Together for 10x Returns

1/30/2024
What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platforms. They expose the flaws and limitations of attribution software, meta platforms, and 30-day advertising cycles. You’ll learn how to think beyond the standard sales funnel, embrace the complexity and diversity of the advertising spectrum, and appreciate the power and influence of impression-based advertising. This is part one of a two-part series that will challenge your assumptions, expand your perspective, and inspire you to adopt a more holistic and nuanced approach to evaluating your marketing success. Chapters: LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:30:28

The 13 Tools Every Digital Marketer Cannot Live Without

1/26/2024
Ralph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce and Shopper Approved for capturing post-purchase insights, to Metricool's comprehensive approach to social media management. They also touch on Canva's innovative design solutions, including its AI assistant and brand kit creator, as well as HeyGen and Synthesia.io's prowess in AI-driven video creation. Focusing on e-commerce, Ralph and Kasim discuss the indispensability of tools like SmartScout for Amazon sellers, and the impact of Opus.pro and video.ai in the realm of video marketing. They also dive into Descript’s revolutionary approach to video editing through transcript modification. Additionally, the episode highlights the significance of Designer.io in creating compelling lead magnets and ebooks, and Repurpose.io’s effectiveness in streamlining content syndication across various platforms. Chapters: LINKS AND RESOURCES: How we used Ai and Deep Fakes to create a Spanish version of Perpetual TrafficEpisode 383: Using AI To Create An Ad In Less Than 5 Minutes With Dennis YuGet the 101 on 7-11-4 and improve your customer engagementHigh LevelTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

Duration:00:34:12

Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo

1/23/2024
You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You’ll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement. Chapters: LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:42:15

How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth

1/19/2024
Today we’re featuring an episode from our VP of Marketing, Tom Meredith’s podcast, The Customer Acquisition Show. We’ll get into the dynamic world of Meta Ads. Tom, along with top media buyers, unravels the latest strategies that are making waves in digital marketing. They discuss the shift to a full-funnel approach, emphasizing the importance of building brand loyalty and engaging customers at various stages of their journey. The episode covers practical tips on ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns, offering listeners valuable insights into the evolving landscape of digital advertising. Whether you're a seasoned marketer or new to the field, this episode provides fresh perspectives and actionable tips to enhance your Meta Ads campaigns. Chapters: LINKS AND RESOURCES: Beyond Conversion Ads Engaging Evergreen Marketing StrategiesWhat's Working Now in Meta Ads? - Quick Tips & Hot Takes to Boost Your Digital MarketingTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:38:32

Vegas! On Location - Traffic and Conversion Summit 2024

1/16/2024
Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising perspectives on Pinterest for traffic generation and Christine Marie's insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational marketing principles and the importance of customer research, mirroring the conference's focus. Chapters: LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:18:59

Beyond Buzzwords: AI's Crucial Role in Shaping Marketing Trends

1/12/2024
Ralph and Kasim present to you this nugget-filled episode about the paradigm shift from traditional marketing to a content-centric approach, emphasizing the importance of creating compelling, relevant content. In these episode clips, they explore the intersection of AI-driven tools with marketing, highlighting the need for businesses to adapt and leverage these technologies to stay competitive. The conversations also touch on practical aspects, such as the efficiency of repurposing content across various platforms and the tactical use of AI in advertising platforms. This insightful nugget-packed episode offers a glimpse into the future of marketing, where AI's role is not just inevitable but essential, urging listeners to embrace this shift to remain relevant in a rapidly changing digital world. Chapters: Episode 490: How Much Should You Spend On Digital Advertising?Episode 502: How Jamie Davidson Scaled From $0 To Over $100 Million On Amazon In 7 YearsEpisode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly PittmanEpisode 509: Threads Vs. Twitter: Who’s Gonna Win?Follow Perpetual Traffic on YouTube LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterKasimRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Duration:00:47:34