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Own Your Genius with LaConya Murray

Business & Economics Podcasts

The Own Your Genius podcast is the perfect mix of business, law, and mindset to help black entrepreneurs succeed in business and life. Join Attorney LaConya Murray each month as she and her guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed. Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.

Location:

United States

Description:

The Own Your Genius podcast is the perfect mix of business, law, and mindset to help black entrepreneurs succeed in business and life. Join Attorney LaConya Murray each month as she and her guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed. Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.

Language:

English


Episodes
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150. Does your Work Ethic Match your Dreams?

4/17/2024
Celebrating Dawn Staley's recent championship win with the University of South Carolina has Attorney LaConya Murray reflecting on the importance of matching our dreams with our work ethic. Are we holding ourselves back from dreaming bigger because of preconceived notions of what's possible? On this week's episode of Own Your Genius, we're diving into a discussion on dreams, work ethic, and breaking through limitations. Tune in with Attorney Murray for some real talk about aligning your aspirations with your actions. Join us as we explore questions like: Does your work ethic match your dreams? Are your dreams a reflection of your own limitations? What happens when we dream without boundaries? Let's ignite a conversation about reaching for the stars and how to Own Your Genius. Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:06:51

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149. Planning for Retirement with Financial Advisor Kenneth Laneaux

4/10/2024
When should you start planning for retirement? Whether you're just starting to save or looking to optimize your retirement strategy, this insightful podcast with Attorney LaConya Murray will guide you towards financial success. Discover the importance of early retirement planning and strategies for everyone, even for late bloomers. Learn about the benefits of diversifying your investments and maximizing retirement savings with our featured guest Financial Advisor Kenneth Laneaux in this episode of the Own Your Genius podcast. Today’s episode discusses: · The role of a financial advisor and how they tailor strategies to meet your financial goals · Understanding investment options like IRAs, mutual funds, and the benefits of diversification · Tips for business owners on setting up retirement plans for themselves and their employees Tune in for great insight into how to Own Your Genius. Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:34:37

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148. Which Should I Trademark, My Business Logo or Name?

4/3/2024
How do you decide between trademarking a logo or a business name? Attorney LaConya Murray tackles this proverbial question in this episode of the Own Your Genius podcast. Today’s episode discusses: · The limitation on federal trademark registration protection · The importance of protecting all aspects of your brand · Practical tips for prioritizing your trademark registration needs Whether you’re three trademarks in or just starting out, this is an episode you don’t want to miss! Tune in for great insight into how to Own Your Genius. Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:08:05

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147. Did Pepsi really lose their trademark to an influencer?

3/27/2024
In this episode of the Own Your Genius podcast, Attorney LaConya Murray delves into a juicy legal tea surrounding an influencer, Cierra Mistt, and the rebranding of Sierra Mist to Starry by Pepsi. Remember, registering your trademark is just the beginning. Stay tuned for more legal nuggets and savvy business tips in future episodes. Don't forget to share the podcast with your entrepreneur squad and hit subscribe for more wisdom-packed content! From trademark nuances to strategic business moves, here are three key takeaways: 1. How maintain your trademark registration 2. The rationale behind the Sierra Mist rebrand 3. The significance of an intent to use application for your brand's launch Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:10:42

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146. The Legal Side of Email Marketing

3/20/2024
In this episode of the Own Your Genius podcast, Attorney LaConya Murray delves into the crucial aspects of email marketing compliance, emphasizing the significance of obtaining consent, providing clear opt-in mechanisms, and respecting privacy laws. She highlights the potential consequences of non-compliance, including legal penalties and damage to brand reputation. Through insightful commentary and practical tips, Attorney Murray equips entrepreneurs with the knowledge needed to navigate email marketing regulations effectively, ensuring ethical and successful marketing practices. Tune in to learn how to safeguard your business while leveraging the power of email marketing to nurture genuine connections with your audience. Today’s episode discusses: Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:12:14

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145. DEI must Die (at least in Alabama)

3/13/2024
In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses the passing of bill SB129 in Alabama, which prohibits certain public entities from maintaining diversity, equity, and inclusion offices and from sponsoring diversity, equity, and inclusion programs. She reminds listeners of the importance of local elections and challenges business owners to be informed and engaged in politics. Tune in to hear about the potential economic consequences of the bill and the power of small businesses to influence policies that affect their interests. Three key takeaways from this episode are: 1. The passing of bill SB129 in Alabama may have economic consequences. 2. Elections have a significant impact on policies that affect small businesses. 3. Small businesses matter and have power. It is important to stay informed and engaged. Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:14:04

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144. Legal Essentials for Growing Businesses

3/6/2024
In this episode of Own Your Genius podcast, Attorney Murray dives into the different phases of business while discussing the legal essentials for growing businesses. From the discovery phase to scaling, we cover the legal considerations every entrepreneur should be aware of. Join us as we empower entrepreneurs to use their education and experience to create dope stuff and own their genius. Subscribe to the podcast and don't miss any insights into how to protect and grow your business. Today’s episode discusses: The different phases of business What legal considerations should be made at each stage The startling state of women business owners Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:12:49

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143. The Trouble With Waiting

2/28/2024
Attorney LaConya Murray drops some knowledge about why you need to trademark your brand ASAP. She warns about the risks of dragging your feet on filing a trademark, like getting into trouble with other businesses that use similar names or logos. She breaks down the difference between LLCs and branding and why they both matter for entrepreneurs. Murray also walks us through how to deal with trademark disputes and the drawbacks of relying on common law trademarks. Today’s episode discusses: · The role common law plays in trademark protection · The risk associated with waiting to file · Why you should drop the LLC in your brand name Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:13:44

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142. Starting a Business After 40

2/21/2024
Attorney LaConya Murray invites you to the Own Your Genius Podcast, where you can unlock your brilliance as an entrepreneur. Listen to episode 142 and discover how starting a business after 40 can be a great move, and how to conquer obstacles to own your genius. Don't miss an episode. Subscribe today. Today’s episode discusses: · The Advantages of Starting Businesses Later in Life · How Passion can Take You Further Than You Think · How to Overcome the Challenges Associated with Starting Later Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:22:35

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141. Strong Brand Case Study: Slutty Vegan

2/14/2024
Welcome to Own Your Genius, where we uncover the trademark journey of Slutty Vegan, a brand that started small and soared to success. Join Attorney Murray as she explores, the visionary behind this wildly popular vegan restaurant, Pinky Cole’s strategic trademarking journey. If you're an entrepreneur ready to own your genius, this episode is a game-changer. Subscribe now for actionable insights and become part of the Own Your Genius community! Stay inspired, stay consistent, and own your genius! Subscribe, rate, and leave a review for a dose of entrepreneurial wisdom. Your journey to success starts here with Own Your Genius. Today’s episode discusses: The importance of being strategic when registering your trademarks How your intellectual property should grow as your brand grows What consistency in branding looks like Want to join the conversation? Head over to the MARKEDlegal community to chime in. This episode is proudly sponsored by Genius Insider, offering a legal subscription program with free consultations and document reviews. Visit GeniusInsider.co for more details.

Duration:00:08:38

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140. Strategies for Building a Strong Brand

2/7/2024
In this episode of the Own Your Genius podcast, Attorney Murray unveils strategies for building a resilient brand identity. Discover the importance of conducting a comprehensive trademark clearance search and the pitfalls of waiting until your business is profitable to register. Explore the power of consistent branding and its impact on brand recognition. Tune in for practical insights that will guide you through the complexities of trademarks, leaving you equipped to protect your brand's identity and own your genius. Today’s episode discusses: Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:20:04

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139. What Must You Believe

1/24/2024
In this episode Attorney Murray delves into the challenges of keeping promises to oneself and offers practical insights to overcome them. She discusses the difficulties of showing up when motivation is low, handling the fear of disappointing others, and the importance of visualizing the end goal. We want you to win! Tune in to learn how flexibility in goal-setting, emphasizes open communication with supportive individuals, and the right mindset will set you on the path for success. Today’s episode discusses: · What to do when you just don’t feel like it · How to deal with disappointing other · Visualizing your success Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:08:31

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138. Changes Being Made to How We Classify Employees

1/17/2024
Attorney Murray dives into the recent shifts in employee classification, sparked by Off The Mark's move to hire its first full-time employee. This episode unpacks the contrast between the relaxed approach under the previous administration and the nuanced considerations introduced by the Biden administration. Murray outlines the six key factors now under scrutiny, emphasizing the move from a singular focus on control and profit to a holistic examination of the employment relationship. As the new rule takes effect on March 11th, Murray encourages small and micro-business owners to reassess team classifications for compliance. Join us to navigate the evolving landscape of employee classification, understand its impact on your business, and share your thoughts on these regulatory changes. Tune in now for a concise exploration of this crucial topic. Today’s episode discusses: · The Reason for the New Classification Rule · Six Key Factors in Classification · The Need for Reassessment of Team Members Status External links: New Classification Rule- https://www.federalregister.gov/documents/2024/01/10/2024-00067/employee-or-independent-contractor-classification-under-the-fair-labor-standards-act Launch Grow Scale Legal Audit - https://iprotectbrands.as.me/?appointmentType=29914384 Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:15:48

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137. Disney Will Sue You

1/10/2024
In this episode, Attorney Murray discusses the history of copyright laws and how they relate to Disney. She highlights the cautionary tale of Katt Williams receiving a cease-and-desist letter for using the stage name 'Katt in the Hat'. Attorney Murray then delves into the history of copyright laws and explains how Disney successfully lobbied to extend copyright protection for their works. She specifically focuses on the case of Mickey Mouse and its entry into public domain. Attorney Murray clarifies the concept of public domain and the limitations of using works in the public domain. She also distinguishes between copyright and trademark protection. The episode concludes with key takeaways for business owners to avoid copyright infringement. Today’s key takeaways: Business owners, regardless of their size, should be cautious about using other people's intellectual property to build their business. Copyright and trademark protection are separate and distinct, and both may be necessary to protect intellectual property. It is important for business owners to be aware of copyright laws and the concept of public domain to avoid infringement. Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:13:12

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136. My Plan for a Successful 2024

1/3/2024
Welcome back to the Own Your Genius podcast! In this episode, Attorney Murray dives into a candid discussion about the transition from 2023 to 2024. She reflects on her unconventional approach to the new year, sharing insights into the power of revisiting old plans and adapting them to align with personal and professional growth. Tune in for a thought-provoking and motivational episode that encourages a holistic approach to personal and professional success. Attorney Murray's unique perspective and practical insights provide a refreshing take on setting goals, planning for the future, and celebrating wins in the ever-evolving journey of entrepreneurship. Today’s episode discusses: Before you get a new plan, review the old one Your personal success is just as important as your professional success What you consume controls Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:14:14

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135. Navigating Contracts as a Startup

12/20/2023
Ready to elevate your startup game? Dive into this power-packed podcast where Attorney Murray unveils the keys to conquering the startup world through strategic contract management. Join us as Murray delves into the vital role contracts play in the startup ecosystem, offering invaluable insights on how to navigate the complex web of legalities effectively. Discover the ABCs of contracts – from the essential elements that make them rock-solid to the diverse array of contract types that can shape your business destiny. Murray shares battle-tested negotiation strategies, revealing the secrets to understanding your value proposition, finding the perfect balance between priorities and flexibility, and building lasting relationships that stand the test of time. Beware of the contract pitfalls! Uncover common stumbling blocks like vague payment terms, murky scopes of work, and the ever-dreaded intellectual property maze. Murray's expert guidance ensures you steer clear of these traps on your journey to success. Worried about the cost of legal counsel? Fear not! Murray spills the beans on affordable legal options, from online platforms to law school clinics and subscription-based services. Cap off the conversation with Murray's compelling case for legal counsel – from mitigating risks and making strategic decisions to achieving streamlined dispute resolution. Don't miss this opportunity to revolutionize your startup's legal game! Tune in now and empower your business with the knowledge and strategies to thrive in the competitive startup landscape. #StartupContracts #LegalStrategies #BusinessSuccess Today’s episode: Discusses the essential contract elements for startup success. Provides understanding of the importance of balancing priorities, flexibility, and relationship-building. Explores cost-effective legal counsel options for startups. Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:22:22

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134. Avoiding Legal Woes in Grinch-Themed Photos

12/13/2023
Welcome to the Own Genius Podcast, where we dive into the intricacies of building businesses, growing brands, and owning your genius. In this episode, Attorney Murray breaks down the legal side of Grinch-themed photo shoots. She explains that using the Grinch name or character in photo shoot promotions is a violation of Dr. Seuss Enterprises' trademark rights. She also highlights the importance of trademark classes and how they determine the scope of protection. Additionally, Attorney Murray delves into copyright protection for distinctive characters and the need for permission to use copyrighted characters. She emphasizes the revenue-generating potential of collaborations and licensing agreements. Today’s episode discusses: Trademark classes determine the scope of protection for a trademark. Distinctive characters are protected by copyright, and permission is required to use them. Collaborations and licensing agreements can be lucrative for intellectual property owners. Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:13:51

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133. How Does Your LLC Affect Your Trademark?

12/6/2023
Welcome to the Own Genius Podcast, where we dive into the intricacies of building businesses, growing brands, and owning your genius. In this episode, host LaConya Murray takes us on a journey sparked by a Facebook post, exploring the intersection of LLCs and trademarks. Tune in as Attorney Murray sheds light on how an LLC can impact your trademark and delves into the concept of intellectual property as a valuable company asset. Whether you're an entrepreneur, business owner, or intellectual property enthusiast, this episode provides valuable insights into the strategic role of intellectual property in elevating your company's financial value. Subscribe, rate, and join the Own Your Genius community as LaConya guides you on a journey to build your business, grow your brand, and own your genius. Today’s episode: Clear Distinction Between LLCs and Trademarks Intellectual Property as a Valuable Asset Financial Impact of Intellectual Property Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:13:58

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132. Does the Corporate Transparency Act Apply to Your Business?

11/29/2023
In this insightful episode of Own Your Genius, your host, Attorney LaConya Murray, delves into the game-changing Corporate Transparency Act 2024, exploring its implications for businesses across the nation. As of January 1, 2024, corporations, LLCs, and various business entities must comply with new federal regulations requiring the disclosure of ownership information. But how does this affect your business? Let's break it down. Today’s episode: * Explores the Corporate Transparency Act. * Explains the crucial reporting details * Discusses relevant deadlines and exceptions Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Duration:00:11:46

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109. Murray's Law: How Tik Tok and Instagram Marketing Can Get You Sued

11/22/2023
It’s business, nothing personal (and that might be the problem). Tiktok trends and instagram reels are becoming the new ‘norm’ amongst social media, gathering the attention of many business owners and business coaches. They are tools that can help expand business outreach. When using these tools to grow your business, it’s important to make sure you’re not reaching too far. Warner Music recently sued Bang Energy. The crime? Copyright infringement. The weapon? Trending songs. As a personal account on social media it’s cool, fun even, to create videos using the range of sounds and songs they offer. Business accounts do not always have the same leisure. Listen as Attorney LaConya Murray lays out the factors of multiple lawsuits and explains how they’re connected: media content gone ‘bad’.

Duration:00:26:19