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Titles are not easy to make, even if you’re an experienced writer. With podcast episodes, the job of constructing the right title becomes even more challenging as you have to consider two (sometimes conflicting) factors: attractiveness to the target audience and attractiveness to the search engine. Every time you construct a title, you have to balance the two and once you’ve done that, try to fit everything within a limited character count! Tapping into her years of experience in podcasting...

Some businesses venture into podcasting to further reach their goals, while some go the other way around and build their businesses from their podcasts. Pat Flynn is a great example of that and someone who has succeeded in this aspect. He is one of the most influential people in the podcasting industry, known as the man behind the Smart Passive Income Podcast and AskPat. In this episode, Tracy Hazzard crashes the podcast and interviews Pat about his story of building an online business from...

Some businesses venture into podcasting to further reach their goals, while some go the other way around and build their businesses from their podcasts. Pat Flynn is a great example of that and someone who has succeeded in this aspect. He is one of the most influential people in the podcasting industry, known as the man behind […]

Whether you’re just thinking about starting a podcast or already have one and are looking for ways to increase your show’s earnings, one thing to keep in mind is it boils down to the binge factor. Today’s podcast is a presentation Tracy Hazzard did for the Utah Podcast Summit. Tracy is a former Inc. columnist and the host of four top-rated podcasts, including The Binge Factor. She shares how you can utilize consumer patterns to create highly consumable content to increase your listenership,...

Whether you’re just thinking about starting a podcast or already have one and are looking for ways to increase your show’s earnings, one thing to keep in mind is it boils down to the binge factor. Today’s podcast is a presentation Tracy Hazzard did for the Utah Podcast Summit. Tracy is a former Inc. columnist […]

For many reasons, podcasters are uniquely suited to publish books and audiobooks about topics that are of interest to their existing audiences. Not the least among these is that they already have an audience in place; it’s just a matter of channeling them to another medium. Not every podcaster is cut out for this, however. How would you know if it’s the right time for you to start publishing a book? In this masterclass, Tracy Hazzard is joined by Juliet Clark, the Founder of Super Brand...

For many reasons, podcasters are uniquely suited to publish books and audiobooks about topics that are of interest to their existing audiences. Not the least among these is that they already have an audience in place; it’s just a matter of channeling them to another medium. Not every podcaster is cut out for this, however. […]

Client referrals are the lifeblood of most businesses and brands. If you play your cards right, up to 89% of your new customers could come from referrals. This is why you need to invest in providing the most value possible to the clients you already have on hand because this value is what will compel them to spread the word about your business for you. The first in a series of masterclasses, Tom Hazzard and Tracy Hazzard share advanced techniques and tactics for increasing client referrals....

Inviting listeners to engage in your show can be tricky business. Many podcasters struggle to get listener feedback and for some who do succeed, all they get is a bunch of comments that they have no idea what to make of. How can you turn that listener feedback into something that actually benefits your show and your business? Tom and Tracy Hazzard take you through some of the most effective ways to get your audience commenting on your blog and social media posts and influence them to do...

Inviting listeners to engage in your show can be tricky business. Many podcasters struggle to get listener feedback and for some who do succeed, all they get is a bunch of comments that they have no idea what to make of. How can you turn that listener feedback into something that actually benefits your show […]

A weak internet connection is enough to ruin a great recording. Imagine yourself getting into the moment of sending out the message that you want your listeners to hear, and having it all go to nothing because your internet cut you off. Frustrating as it is, this is, unfortunately, a scenario that all of us in the industry faces in one way or another. Fortunately, with great know-how, you can easily work your way around it. In this episode, Tom Hazzard shares some great recording tips that...

A weak internet connection is enough to ruin a great recording. Imagine yourself getting into the moment of sending out the message that you want your listeners to hear, and having it all go to nothing because your internet cut you off. Frustrating as it is, this is, unfortunately, a scenario that all of us […]

Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So how can you achieve that? Tom and Tracy Hazzard give you an answer: actionable podcast content. And no, this is not the same as your call to actions. Actionable podcast content is literally the actual content that will bring people to you, engaging with you on your social media platforms...

Having people listen to your podcast is one thing; getting them to take action is another. When you successfully get people to do the latter, you can be sure that they will be with you through it all. So how can you achieve that? Tom and Tracy Hazzard give you an answer: actionable podcast content. […]

Choosing podcast guests is a delicate art form – one that requires a lot of crucial decision-making and a dash of hand-wringing on the side for good measure. This anxiety manifests doubly so when you’re dealing with celebrity guests. There’s a lot of consideration that ultimately goes into making the call to even invest the time into trying to get a celebrity to come on to your podcast. Tracy Hazzard runs down the dos (and don’ts) of having a celebrity guest for your podcast. It all boils...

Choosing podcast guests is a delicate art form - one that requires a lot of crucial decision-making and a dash of hand-wringing on the side for good measure. This anxiety manifests doubly so when you're dealing with celebrity guests. There's a lot of consideration that ultimately goes into making the call to even invest the […]

Using your personal life in producing content is far from revolutionary, but it can be difficult. There are so many things to consider: your family, friends, work, among a host of other things. Besides being a style expert with experience in fashion, beauty and lifestyle, Jessie Artigue co-hosts the podcast Marriage Is Funny to help […]

Nothing beats wisdom and insights gained from experience. With that, we have Nicole Jansen over at the show to share how she has been transforming lives and helping people achieve extraordinary results in their businesses. Nicole is a leadership coach and the host of the Leaders of Transformation podcast, where she just tipped over 300 […]

Become a podcast media maven. How? In this episode, host Tracy Hazzard interviews media maven and publicist Christina Nicholson. Christina is a TV host who helps bloggers and business owners grow by reaching thousands, even millions, of their ideal customers or clients in minutes rather than months through the power of traditional and new media […]

Marketing new products is an absolutely daunting task, so you’ve got to know how to take baby steps before going big. Otherwise, you risk jeopardizing not only your new product, but even your company and your own personal reputation as an entrepreneur. Tracy Hazzard is joined by Chef Marie-Dominique Rail, an acclaimed chef and founder of MCHEF®. Drawing on her experience of launching a whole new product, Chef Marie-Dominique shows you all the highs and lows. Together, Tracy and Chef...