Humanizing Brands
Business & Economics Podcasts
Marketing and branding a business might seem confusing and daunting. But we’re here to dish out the secrets to taking your brand from zero to hero. Each episode will provide you with insights, trends, marketing strategies, or examples of how other brands are leveling up their marketing in order to increase market share, brand awareness, and revenue in today’s competitive landscape.
Location:
New York City, NY
Description:
Marketing and branding a business might seem confusing and daunting. But we’re here to dish out the secrets to taking your brand from zero to hero. Each episode will provide you with insights, trends, marketing strategies, or examples of how other brands are leveling up their marketing in order to increase market share, brand awareness, and revenue in today’s competitive landscape.
Twitter:
@TheChiGroup
Language:
English
Contact:
646-889-2158
Website:
https://thechigroup.co/
Email:
info@thechigroup.co
Episodes
4 Brands & Their Game-Fluencers
10/4/2019
Every new generation that enters into the marketplace has its own interests and brands are constantly looking for ways to meet their customers and connect with them through their likes. Global brands are not shy about tapping into this newest category of influencer marketing.
Inner Success Project A Success Brand
9/25/2019
Starting a brand is always a tough task but this mastermind, Inner Success Project laid one of the strongest brand foundations in order to enter the marketplace with distinct gusto by creating a swift delivery in brand awareness, messaging, and customer loyalty.
What's Hot In Wearable Tech
9/12/2019
Wearable tech is the next wave of brands that innovating new customer needs. What to know what brands are out there making noise and getting creative? Check out the latest episode for our BEST in wearable tech.
7 Ways To Build Do Good Brands
8/28/2019
Do-good brands are better at creating deeper relationships with customers. But too often brands grapple with the idea of can we be "do-good" brands yet also make a profit? The answer is yes and this episode is sharing with you the 7 best strategies why it's worth being a do-good brand.
Duration:00:12:39
3 Strategies To Create A Happy Brand
8/16/2019
Happiness is an emotion that we all want and it's no different for your customers. When brands are happy brands customer can't get enough of you. In this episode, you'll learn the top happiness strategies that global brands are using to better connect with customers.
Duration:00:09:26
Co-Branding Is Trending Again
8/10/2019
Co-branding is back! It's a trending marketing strategy that more and more brands are building into marketing plans. It's simple, effective and the results speak for itself. So how can brands implement this strategy? In this episode, we'll talk about how to co-brand and what you need to do to be successful when it comes to co-branding.
Duration:00:10:18
Happiness Branding: It's Really A Thing
7/30/2019
Brands that create happy experiences for customers have the potential to leverage that to build customer loyalty, increase sales and even create better word of mouth marketing.
Duration:00:09:03
What We Know About Gen Z's
7/23/2019
This episode we're going to explore how brands reach Gen Z's, what's important to them and different ways brands can build better relationships with this generation.
Duration:00:07:39
7 Marketing Trends You Don't Want To Miss
7/18/2019
Brands and businesses are constantly looking at trends and it's no different when it comes to your marketing strategy. So far for 2019, there are 7 trends that are going to be strong. You want to make sure that your brand is taking advantage of these.
Duration:00:08:25
Doing Whatever It Takes
3/18/2019
We hear about so many brands launching these days, but there's not a lot out there about businesses run by teens. So we scoured hundreds of brands and discovered these amazing businesses doing good in the world.
Cutie Con Cuteness Overloaded
3/12/2019
Cute things give us joy and there's a marketplace for all things cute. Matter of fact it's an ever-growing marketplace that attracts millions whether it"s a cute puppy or a photo of a cute baby, it'll have us all going "awwww."
NYC Indie Brands To Watch For
2/27/2019
Whether it's beauty, fashion, food, or tech there's a new brand born almost every day. So we went out to find the hottest indie brands in NYC. These brands are making noise, doing good for the world, and changing lives.
Esports The New Hype
1/31/2019
Sports has been around for centuries but today we are taking sports to a whole new level. This new category is about to spin heads when you hear what's happening in the esports gaming world.
Startups Have To Love Guerrilla Marketing
12/28/2018
Many brands that just start in the market have limited revenue to spend on marketing. In this episode, we talk about some of the grassroots marketing strategies that startups have used and generated success from it.
Four Types of Influencers You Need to Know
12/26/2018
Entering into 2019 there are some new trends in influencers marketing that brands should know about. There are new types of influencers entering the market that brands are looking to partner with. Make sure you know the different types of influencers that will fit your marketing budget for 2019.
Duration:00:07:15
Marketing to Gen Z's
12/21/2018
As we head into 2019 Gen Z's will be the focus for many brands as they figure out how to market to this generation that is significantly different from their Millennial counterparts.
Duration:00:04:47
Let's Get Emotional About Brands
12/18/2018
Emotions have the power to create memories and brands who want to stay top of mind for the consumer need to start designing experiences that will tap into feelings.
Duration:00:08:05
Talking About Brand Story
8/21/2018
Want to know the secret formula to creating a brand story that connects, inspire, and speaks to your customer? In this episode, we'll share with you how your brand can do just that.
Real Talk Real Innovative Brands
8/13/2018
Getting customers' attention is the biggest asset for brands value. Big brands are creating innovative partnerships to launch the next big thing while capturing market shares and customers.
Duration:00:07:24
What's The Deal With E-commerce
4/18/2018
Retailers are pivoting as they gear up strategies to really embrace e-commerce and compete against powerhouses like Amazon. What’s the deal with e.comm, do retailers have a chance to compete and survive? Learn how your brand can get creative even in the era of e.comm giants.