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The Modern Chiropractic Marketing Show

Business & Economics Podcasts


Episodes

YouTube Best Practices for Chiropractors

9/26/2019
YouTube is the perfect marketing channel for chiropractors. Showcasing client success stories is much more powerful on video than in a blog article. But to many chiropractors, creating videos sounds hard. You need film equipment, knowledge on how to make shots compelling, cutting software–right? In this episode, video marketing expert Luk Stangrood stops by. He’s an expert in growing YouTube channels for chiropractors. In this episode, you’ll find out why YouTube marketing is easier than...

Duration:00:29:58

Creating Content Without An Audience

9/19/2019
Everybody tells you to create content to attract more patients, stand out from your competition and become the go-to chiropractor for your target market. But what do you do if you had no audience? What if you don’t have thousands of people awaiting your next blog article? Should you just give up content marketing if you’re not a celebrity? No. The truth is: You can start content marketing without having an audience and still be successful in the long run. The key is a simple shift in...

Duration:00:10:10

The Mechanics of Practice

9/12/2019
Ever since you’ve started your practice, you’ve probably been doing similar things: Treating patients, working on the business and expanding your business and chiropractic skills. All of that’s great, but it won’t get you to the next level. If you want to consistently fill your practice, you need to understand the underlying dynamics of why practices succeed or fail. Today, Dr. Michael Massey and Rob Pape stop by. After years of experience in different fields of business and practice,...

Duration:00:42:15

My Top 5 Business Books

9/5/2019
As an ambitious chiropractor, you’re probably reading books to improve: Get better in practice, at business and in marketing. While books are helpful, they’re nothing more than entertainment (that feels productive) if you don’t apply their lessons to your practice and life. In this episode, you’ll hear about 5 books that contain actionable business lessons you can execute now to grow your practice. If you’re ready to stop reading for entertainment and watch your practice run like a...

Duration:00:13:07

How To Easily Shoot and Distribute Videos

8/29/2019
You’ve probably heard that videos are a very effective marketing tool. But very few chiropractors actually do video marketing. Why? Video looks much harder to create than written or spoken content: You need the right equipment. You can’t be camera-shy. You have to have good lighting and a great location. Right? The truth is: Creating videos is much easier than it sounds. You don’t need a Hollywood studio to create great video content that sets you apart from the competition. In this...

Duration:00:34:15

My Top 5 Marketing Books

8/22/2019
If you want to improve your marketing, you can either fail until you succeed by yourself—or you can learn from those who’ve done it and shortcut the process to having a thriving practice that attracts patients. In this episode, you’ll hear the 5 marketing books that helped Kevin the grow his practice. You’ll hear summaries of all 5 books so you can decide which are the most relevant for you right now. Listen to this episode now if you’re ready to leapfrog your marketing progress!

Duration:00:17:40

Grassroots Marketing with Dr. Rich Ulm

8/15/2019
If you’ve been a chiropractor for a while, you’ve probably heard of a ton of marketing strategies. SEO strategies, PPC tactics, direct mail tips, all of those help. But if you’ve had limited success marketing your practice so far, you’ve probably realized that something’s missing. You’re not quite seeing the success you were promised. That’s because you need another ingredient: Grassroots marketing. Today’s guest Dr. Rich Ulm is an expert at grassroots marketing for chiropractors. If...

Duration:00:50:34

3 Email Marketing Strategies for Chiropractors

8/8/2019
The most popular ways of marketing a practice online are content marketing and social media. They’re great and can fill your practice with patients. The only problem: You’re at an algorithm’s mercy. If a big social network decides to ban your account or tank your rankings, your practice takes a big hit. One of the marketing channels you have almost complete control over is email marketing. Today’s guest Jeff Langmaid shares 3 email marketing strategies that get results for...

Duration:00:42:31

You Don't Have To Be A Celebrity

8/1/2019
Much of the chiropractor marketing advice out there focuses on making yourself “famous”–at least in your field. But what if you just want to serve your patients without all the attention and participating in the popularity contest? The good news is: You don’t have to become a celebrity to fill your practice with patients. Listen to this episode and find out how you can stop struggling to find patients and run a successful practice without being a celebrity.

Duration:00:13:34

Instagram Audience Building with Grant Elliott

7/25/2019

Duration:00:39:12

Targeting Psychographics vs Demographics

7/18/2019

Duration:00:16:14

SEO Mistakes Chiropractors are Making

7/11/2019

Duration:00:38:01

Google My Business Part 2 with Pablo Blanco

6/27/2019

Duration:00:42:15

How I Optimize My Calendar

6/20/2019

Duration:00:15:42

Implementing Content Marketing with Dr. Jeremy Thompson

6/13/2019
Dr. Thompson is new to content marketing and the implementation of his blog, video and Instagram have paid dividends right out of the gate. He tells his story. Chiropractic Success Academy bit.ly/yourcsacircle Join us for the CSA Retreat! bit.ly/csaretreat MCM Mastery bit.ly/MCMCoach or contact at kevin@moderndeskjockey.com About the author, Kevin Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to...

Duration:00:26:32

All Things Chiropractic with Dr. Rob Pape

6/6/2019
Dr. Rob Pate has his pulse on the profession and mixes experience with extreme curiosity. He continues to help guide Chiropractors in helping them make the most of this great profession. Chiropractic Success Academy bit.ly/yourcsacircle Join us for the CSA Retreat! bit.ly/csaretreat MCM Mastery bit.ly/MCMCoach or contact at kevin@moderndeskjockey.com About the author, Kevin Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who...

Duration:00:44:47

Google My Business Part 1

5/30/2019
I share the foundation of what you need to have to start optimizing your Google results. Google is still king when it comes to online growth of your practice, and you are potentially missing out on 5-15 new patients per month if you are not taking advantage of your Google My Business. Chiropractic Success Academy bit.ly/yourcsacircle Join us for the CSA Retreat! bit.ly/csaretreat MCM Mastery bit.ly/MCMCoach or contact at kevin@moderndeskjockey.com About the author, Kevin Dr....

Duration:00:18:21

Dream Coaching for Your Team Members

5/23/2019
Christine Odle is a Dream Coach and works with team members of all levels to help them plan and achieve their dreams by setting forth a financial strategy and accountability. All of your team members have dreams, let's help them realize them. Chiropractic Success Academy bit.ly/yourcsacircle Join us for the CSA Retreat! bit.ly/csaretreat MCM Mastery bit.ly/MCMCoach or contact at kevin@moderndeskjockey.com About the author, Kevin Dr. Kevin Christie is a Chiropractic Physician and...

Duration:00:36:59

The Freedom Challenge

5/16/2019
I was at my quarterly Strategic Coach meeting in Santa Monica this past weekend and we discussed having a self-managing company and how to have the freedoms in life while still having a thriving business. Chiropractic Success Academy bit.ly/yourcsacircle Join us for the CSA Retreat! bit.ly/csaretreat MCM Mastery bit.ly/MCMCoach or contact at kevin@moderndeskjockey.com About the author, Kevin Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments...

Duration:00:26:04

Start with Who with Jon Morrison

5/9/2019
Jon is our story brand certified go to when it comes to getting clear with your messaging and today we discuss his TEDx talk he gave recently on "starting with who". Chiropractic Success Academy bit.ly/yourcsacircle Join us for the CSA Retreat! bit.ly/csaretreat MCM Mastery bit.ly/MCMCoach or contact at kevin@moderndeskjockey.com About the author, Kevin Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to...

Duration:00:26:04