Dude! Where's My ROI?

Episode Highlights Aaryendr Rajpurohit is an International Digital Marketing & Sales Trainer and is currently the Head of Training at CleverTap. He has trained over 5000 Individuals which includes Professionals, Corporates, SMBs, and Institutes on Digital Marketing across 20 countries. He is also the author of "Bullock Cart to ECart!” Aaryendr shares his experience of how he helped brands grow and achieve ROI with his Digital Marketing knowledge. He has seen and experienced the transition of brands from going offline to online. Notable Quotes & Examples The World is going digital, so the digital precedence on different platforms can be the Essence for brands to achieve higher followers and reach. Marketing and Technology go hand in hand! Thus, it’s essential to spread the word to your audience about how your brand adds value to them. The marketing campaign done by Heinz Ketchup tells viewers to skip the ad is a great example of Marketing with Reverse Psychology! By telling its viewers to hit the skip button, the brand created intrigue and got the viewers to watch what the pre-roll had to offer and the results did not disappoint. The strategic and quirky retargeting campaign executed by Vaibhav Sisinty for his LinkedIn Marketing course. How B2B firms or institutes can gain the trust of their audience? “Remarketing - It is the best way to optimize your ROI!” Long-term Relationships with the clients helps Brands and Marketers to survive in the district times like COVID-19.