Website Owner's Playbook-logo

Website Owner's Playbook

Technology Podcasts

In this podcast series we’ll be exploring some useful and often overlooked aspects and areas that small businesses and organisations need to know when managing their websites. Now, more than ever, the website is seen as the primary place of communication of both message, service and product sales. All-too often, website owners operate them under false knowledge, misunderstanding or myths as to what should be done to do well online. In some cases, what they’re doing is actually working against the best practice to achieve great results. Aubergine have over 30 years in the digital sector and their founder and creative director and our industry insider, Mark Tomkins was instrumental in the building of one of the very first commercial websites in the mid-90s and has been putting his extensive experience to practice for his clients across the world to grow and improve their web presence. Together with his business partners and team of experienced web designers and developers, this podcast series will lay bare to the myths that seem to perpetuate website management and provide a practical, helpful guide to small businesses to improve your business or organisation’s online presence. Episodes include: - Best practice web design & layout - Google Analytics and how to use and get the best out of visitor data - The importance of online branding & protecting your IP - Website security - Best practice website ownership – domains, hosting and the legal requirements - What’s good content, what’s not & the must-haves - Trademarking - Mobile website experience And much more. All the tips and guidance are also available on the Aubergine blog and you can find out more about website design and development as well as Official Google Partner online promotion services at www.aubergine262.com If you like what you hear, you can give us a thumbs-up on our podcast channel or if you want to buy us a beer or coffee, drop some crypto in our tip jars: BTC: 3Ca8VZ2zZeLg3L117De3LkuXXJK9stXHZs ETH: 0xb20f4797338300e34E9948d2B7438D4E1F6Bd296 LTC: MG7CCK7wQJcNC4Lj8c5Q3R18xXR43tqd5U

Location:

United Kingdom

Description:

In this podcast series we’ll be exploring some useful and often overlooked aspects and areas that small businesses and organisations need to know when managing their websites. Now, more than ever, the website is seen as the primary place of communication of both message, service and product sales. All-too often, website owners operate them under false knowledge, misunderstanding or myths as to what should be done to do well online. In some cases, what they’re doing is actually working against the best practice to achieve great results. Aubergine have over 30 years in the digital sector and their founder and creative director and our industry insider, Mark Tomkins was instrumental in the building of one of the very first commercial websites in the mid-90s and has been putting his extensive experience to practice for his clients across the world to grow and improve their web presence. Together with his business partners and team of experienced web designers and developers, this podcast series will lay bare to the myths that seem to perpetuate website management and provide a practical, helpful guide to small businesses to improve your business or organisation’s online presence. Episodes include: - Best practice web design & layout - Google Analytics and how to use and get the best out of visitor data - The importance of online branding & protecting your IP - Website security - Best practice website ownership – domains, hosting and the legal requirements - What’s good content, what’s not & the must-haves - Trademarking - Mobile website experience And much more. All the tips and guidance are also available on the Aubergine blog and you can find out more about website design and development as well as Official Google Partner online promotion services at www.aubergine262.com If you like what you hear, you can give us a thumbs-up on our podcast channel or if you want to buy us a beer or coffee, drop some crypto in our tip jars: BTC: 3Ca8VZ2zZeLg3L117De3LkuXXJK9stXHZs ETH: 0xb20f4797338300e34E9948d2B7438D4E1F6Bd296 LTC: MG7CCK7wQJcNC4Lj8c5Q3R18xXR43tqd5U

Language:

English

Contact:

+44 (0)1525 373020


Episodes
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Flash is dead! Long live HTML5 & Javascript!

1/2/2021
In this live broadcast Mark Tomkins, shares the news from Adobe, the creative and web software titan - Flash is dead! That ground-breaking web code that provided animations and audio on websites the world over is finished! On 8th December, Adobe announced it was releasing its last update to the player that's been knocking around on the internet since 1996 - yes - the last millennium! So, what now? If you have a website that uses Flash, you'll need to do something about it - and fast.

Duration:00:04:11

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Ep. 3 Brexit and my website, GDPR & domains plus 'those' £10 websites

1/2/2021
In this episode, Mark explores how Brexit might affect your website now the UK has left the EU and discusses things you may need to change. He'll talk about how GDPR made domain registration management become almost impossible overnight and finally, he'll be looking at 'those' £10/$10 websites - are they any good? Would they be right for you compared to getting a website built by a web pro. Link to the docs from the episode: https://www.aubergine262.com/prepare-developing-new-website/

Duration:00:27:51

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Ep. 2 Google Reviews, website image sliders & avoid getting hacked

12/28/2020
In this episode, Mark tackles some typical small business website owner problems to help get that vital tool working at its optimum. We’re going to answer the question of Why has my website been hacked – I’m not a bank or anything?! What’s up with Google Reviews? And Do web visitors pay attention to messages in big homepage sliders?

Duration:00:26:55

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Ep. 1 Domains & hosting, Google's mobile-first policy & online reputation

12/27/2020
In the first episode, Mark Tomkins, Founder of Aubergine, discusses Google's Mobile-First Indexing policy, why it's vital your website is mobile responsive. How a business's online digital reputation is key when buying a business & best practice tips to better-manage your digital assets: domain, hosting & email.

Duration:00:27:15

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Introduction to The Website Owner's Playbook Podcasts

12/26/2020
We’ll explore useful and often misunderstood areas website owners need to know. More than ever, a website is the first place for messaging & sales. We'll dispel the myths, shed light on misunderstandings and cut to the chase sharing industry insider info: Design & layout tips, incl. mobile, getting the most from visitor data, security, domains, hosting & legals & creating the right content.

Duration:00:02:48