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Heat Press for Profit

Education Podcasts

The Heat Press for Profit Podcast is designed to help apparel decorators grow their sales. Tune in to listen to hosted conversations with entrepreneurs around the country. Gain real-life insight on opportunities and better understand top challenges with running an apparel decorating business with a heat press.

Location:

United States

Description:

The Heat Press for Profit Podcast is designed to help apparel decorators grow their sales. Tune in to listen to hosted conversations with entrepreneurs around the country. Gain real-life insight on opportunities and better understand top challenges with running an apparel decorating business with a heat press.

Language:

English


Episodes
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Ep. #57 - Pre-Recorded: What Heat Printing Equipment Do I Really Need?

4/26/2024
In this week's episode of Heat Press for Profit LIVE, Kelly is joined by Ben Carroll, Founder and Managing Director at Velflex Australia. They will be discussing what heat printing equipment is really needed to run your custom apparel business from transfer manufacturing to heat presses, and more! *Pre-recorded at Printing United 2023. GUEST: Ben Carroll, Velflex (Founder) GUEST SOCIAL CHANNELS: https://www.linkedin.com/in/ben-carroll-b278719/ https://www.linkedin.com/company/velflex/ https://www.instagram.com/velflex.aus/ https://www.facebook.com/velflex.aus STREAMYARD LINK: https://streamyard.com/prerecorded/sxt7isqc52

Duration:00:36:06

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Ep. #56 - How to Create a Custom Hat Bar

4/19/2024
In this week's episode of the Heat Press for Profit podcast, Kelly Walters is joined by Angie Meese, owner of That Shirt Shack, LLC. They will be talking all things Hat Bars - from getting started, equipment, trends, pricing, and more! Don't miss this insightful episode so you can take advantage of this trend! GUEST: Angie Meese, That Shirt Shack, LLC GUEST SOCIAL CHANNELS: Instagram @thatshirtshack STREAMYARD LINK: https://streamyard.com/94dgmsyhrd

Duration:01:10:00

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Ep. #55 - How Garment Decoration is Changing the Promotional Products Industry

4/12/2024
DESCRIPTION: On this week's episode of the Heat Press for Profit LIVE podcast, Kelly Walters is joined by Emma O'Sullivan, the Senior Manager of Content Marketing for ASI (Advertising Specialty Institute). Kelly and Emma will be delving into the changing world of promotional products, how garment decoration is impacting this industry, and how you can get started with offering promotional products to your customers! GUEST: Emma O'Sullivan Senior Manager of Content Marketing, ASI GUEST SOCIAL CHANNELS: https://www.instagram.com/asicentral/ https://www.facebook.com/adspecialtyinstitute https://www.linkedin.com/company/asicentral/ https://www.linkedin.com/in/emmakathleen/ STREAMYARD LINK: https://streamyard.com/f6b23sqp3a

Duration:00:31:46

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Ep. #54 - Printing & Progress: Homegrown Apparel Success

3/29/2024
On this episode we’re diving into the recipe for scaling a business successfully with Justin Leader, owner of JC Pro Design. From a startup home-based business in 2016 to being voted the best screen printing company in Utah in 2024, we’ll learn about the steps, challenges and strategy behind growing a custom apparel business. GUEST: Justin Leader, Owner at JC Pro Design GUEST SOCIAL CHANNELS: https://www.instagram.com/jcprodesign/ https://www.facebook.com/jcprodesign https://www.linkedin.com/company/jc-pro-design/ https://www.linkedin.com/in/justin-leader-7986b723/ STREAMYARD LINK: https://streamyard.com/rknxr4db42

Duration:00:45:43

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Ep. #53 - The NFL Combine Experience with UltraColor MAX

3/22/2024
In this week's episode of Heat Press for Profit LIVE, Kelly is joined by Caitlin Andrew, Special Project Supervisor for STAHLS' DFC. If you haven't heard, NOBULL chose STAHLS' UltraColor MAX direct to film transfers for all of the athlete and staff apparel for the 2024 NFL Combine. Tune in to hear why UltraColor MAX is the choice of the Pros! GUEST: Caitlin Andrew, DFC STREAMYARD LINK: https://streamyard.com/hidhe94smn

Duration:00:32:42

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Ep. #52 - Apparel Decoration Innovations: Charming or Alarming?

3/15/2024
In this week's episode of Heat Press for Profit LIVE, Jenna will be joined by Dustin Moe, Director of Distribution Relations for LAT Apparel. They'll be discussing emerging print technologies, recent challenges and advancements, and spotlight LAT's manufacturing processβ€”examining its impact on final products. You're not going to want to miss this insightful episode! GUEST: Dustin Moe Director of Distribution Relations, LAT Apparel GUEST SOCIAL CHANNELS: https://www.linkedin.com/in/dustinmoe/ https://www.instagram.com/latapparel/ https://www.facebook.com/latapparel STREAMYARD LINK: https://streamyard.com/dzt7y782ie

Duration:00:37:27

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Ep. #50 - Photography Tips with Jax Apparel (Pre-Recorded)

3/1/2024
Join Josh and Jax from Jax Apparel to discuss all things product photography for your heat printing business! In this episode, you'll learn the importance of using good photos for promoting and selling your products, secrets to taking great photos even as a novice, and strategies for lighting, set-up, and so much more! GUEST: Jax Castle-Waddell GUEST SOCIAL CHANNELS: https://www.instagram.com/jax_apparel_shop/ https://www.facebook.com/JaxApparelShop STREAMYARD LINK: https://streamyard.com/prerecorded/ctmie23vui

Duration:00:37:25

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Ep. #49 Success Story: How Local Connections & Current Events Fuel Growth

2/23/2024
DESCRIPTION: This week on the Heat Press for Profit Podcast we're chatting with Gina Seibel from KC Swagger in Kansas City about how local networking, pop culture and current events have fueled growth from a spirit wear as a side-hustle to a full-time brick and mortar print shop. HOST: Dave & Kelly GUEST: Gina Seibel GUEST SOCIAL CHANNELS: https://www.instagram.com/kcswaggershop/ https://www.facebook.com/KCSwaggerShop https://www.linkedin.com/in/gina-seibel-17b2831b/ STREAMYARD LINK: https://streamyard.com/mxfhpx6ciw

Duration:00:55:45

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Ep. #48 Heat Transfer Answers: Printing, Pricing, Profit & More

2/16/2024
For the first Heat Press for Profit episode of the new year, we're diving in and answering the questions we've received from apparel decorators just like you! From business tips, to design sizing, quoting and common equipment troubleshooting, we're answering them all in a casual discussion built to help your business thrive in 2024.

Duration:00:58:25

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Ep. #47 Live Q&A and the Future of Heat Printing in 2024

12/22/2023
Join us for the last episode of 2023! Today's conversation will feature Kelly Walters, Josh Ellsworth, Jenna Sackett, and Dave Conner answering all of your burning questions πŸ™Œ Not only will they be answering questions LIVE, they will be talking the future of heat printing in 2024 - you don't want to miss this!

Duration:00:36:05

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Ep. #46 Creating Inclusivity in the Workplace

12/15/2023
Welcome to another insightful episode of Heat Press for Profit LIVE featuring Jed Seifert from Stakes Manufacturing! In this episode, we are excited to shine a spotlight on the crucial topic of "Creating Inclusivity in the Workplace" with a special focus on Stakes MFG, a trailblazing brand leading the charge in fostering a diverse and inclusive work environment.

Duration:00:46:36

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Ep. #45 Greek Life - Building a Community Through Trends

12/8/2023
Join us for another exciting episode of the Heat Press for Profit LIVE Podcast where we will be chatting with Katie Wolanczyk, Director of Marketing & E-Commerce for University Tees! In today's episode, we delve into the vibrant world of college apparel and community building with the fascinating story of University Tees! Discover University Tees roots and its unique connection to Greek life, where the concept of college ambassadors first took flight. Dive into the behind-the-scenes duties of college ambassadors and how University Tees relies on them not just as brand representatives but as trendsetters and forecasters, shaping the latest campus fashion trends. University Tees goes beyond just business; it's about community. Explore the innovative strategies employed to bridge the gap between campus life and business, from events to social media campaigns. We're also going to learn what sets University Tees apart from other custom apparel decorators and get a sneak peek into the company's vision for the future. Join us for a quick yet captivating journey into the unique world of University Tees!

Duration:00:39:56

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Ep. #44 Elevate Your Event: Mastering Custom Activations

12/1/2023
Dive into the world of custom event planning and activations in this insightful episode of the Heat Press for Profit Podcast, featuring Kelly Walters and Jenna Sackett. They discuss planning essentials, theme importance, key lessons and market insight combined with collaboration.

Duration:00:47:47

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Ep. #43 Sample Success: Driving Orders with Effective Sampling Strategies

11/24/2023
Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information on harnessing the power of samples to take your business to new heights. Get ready for practical tips on boosting sales through effective sample usage as Kelly and Brian share actionable advice on leveraging samples to drive growth, engage customers, and ultimately enhance your business's bottom line.

Duration:00:36:27

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Ep. #42 Prepping for Year End and 2024 Trade Shows

11/17/2023
🚨 Calling all apparel decorators! 🚨 Join Kelly Walters and Vince Fiore, videographer here at STAHLS', to discuss prepping for the end of the year and what to look forward to at 2024 trade shows!

Duration:00:47:27

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Ep. #41 How to Sell and Market Custom Apparel

11/10/2023
πŸŽ™οΈ Ready to boost your marketing game? Tune in to our upcoming podcast with Jay Busselle from Equipment Zone! Join us for expert insights on: πŸ“ˆ Creating a Killer Marketing Plan: Uncover the secrets to crafting a winning strategy, and the key considerations to ensure success. 🎯 Target Market Clarity: Struggling to identify your ideal customers? We've got tips and tricks to help you find your niche and grow your customer base. πŸ‘• The Power of Branding: Discover why branding is a game-changer for apparel decorators, especially those working for others. Learn how to stand out! πŸ’» Website Wizardry: Maximize your website's marketing potential! We'll share recommendations to ensure you showcase your best on your digital storefront. ✨ Small Steps, Big Impact: Feeling overwhelmed by marketing tasks? Get actionable advice on small changes you can implement today to supercharge your marketing efforts. Don't miss out on the marketing knowledge you need to level up your business!

Duration:00:59:04

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Ep. #40 Leveraging Apps to Boost Your Business

10/27/2023
🚨 Calling all small business owners 🚨 Join Kelly and Cassie Green from Apparelist to learn how you can utilize apps to boost and market your business more effective and efficiently πŸ™Œ You don't want to miss this!

Duration:00:46:41

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Ep. #39 On the spot or in-shop selling, which is best?

10/20/2023
πŸ‘• Calling all Custom Apparel Business Owners! πŸ›οΈ Join us on our upcoming podcast with Cayla Walker, owner of Daisy’s Designs, as we dive deep into the world of on-site and in-store selling. Discover the power of direct interaction with customers, creating a personalized experience, and boosting your branding/visibility through on-site selling. Explore the advantages of in-store selling, from foot traffic and consistent operating hours, to a professional environment and accessibility. Learn valuable tips for success, including selecting the right events and mastering logistics! Whether you're a seasoned pro or just starting out, this podcast is a must-listen for custom apparel business owners looking to thrive in the ever-evolving market. 🌟 Tune in and level up your business today! 🎧

Duration:00:36:53

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Ep. #38 Last Minute Opportunities: How Quick Turn Times Can Win Business

10/13/2023
Kelly Walters and Gina Maybee we delve into the competitive advantage of rapid response in the business realm. In this enlightening episode, we'll take a journey to understand the essence of what makes businesses tick, thrive, and stand out in a bustling market. - **Discovering Your Business Identity:** We kick things off by delving into the significance of understanding who you are as a business owner. This self-awareness not only carves your niche but also shapes your unique value proposition. - **Evolution and Audience Mapping:** Trace the footsteps of your business journey, from its inception to its present state. Who do you cater to? Why do they choose you? Understand the dynamics of change and how your business has adapted to meet the needs of its audience. - **Choosing Your Arsenal:** Every business has tools of the trade. Discover the products pivotal to our operations and the intriguing stories of how and why we adopted them. These tales are not just about utility but are also a testament to our growth and adaptability. - **Setting the Stage with Expectations:** Dive into the art and strategy behind the expectations we set for our customers. This is where promises are made, expectations are framed, and trust is built. Learn how being transparent and consistent in this area can make or break customer relationships. - **Rapid Response in a World on the Move:** In an era where change is the only constant and the ability to pivot is crucial, how do businesses ensure they deliver with speed? Unravel the strategies and processes that enable businesses, like yours, to maintain a timeline of quick in-hands production without compromising on quality. So, whether you're a budding entrepreneur, a seasoned business owner, or just an intrigued listener, join us as we uncover the secrets behind quick turnarounds and how they're clinching deals in today's ever-evolving market landscape. Stay nimble, stay informed, and let's win the business race together!

Duration:00:29:14

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Ep. #37 How to Utilize Heat Transfers to Expand Your Business

10/6/2023
Are you a business owner looking to level up your branding game? Join us for an insightful discussion on "How to Utilize Heat Transfers in Your Business." In this episode, we dive deep into the world of heat printing and explore its transformative potential for your brand. πŸ“ˆ Discover how heat transfers can revolutionize your business. πŸ€” Learn how to choose the right transfers for your unique needs. πŸ“Š Learn how heat transfers can boost your branding and profitability. Whether you're a seasoned pro or just starting out, this podcast will provide you with valuable insights to make your business sizzle. Don't miss out!

Duration:00:33:15