The HyperLeverage Podcast
Business & Economics Podcasts
Leverage is the invisible force that makes things happen. On the HyperLeverage Podcast I'll take you on a journey of discovery as I take deep dives into the concept and application of leverage in our daily lives, careers and businesses. We'll learn from real life examples of how others have proactively, intentionally and systematically exploited their assets, resources and opportunities to achieve phenomenal success.
Location:
United States
Description:
Leverage is the invisible force that makes things happen. On the HyperLeverage Podcast I'll take you on a journey of discovery as I take deep dives into the concept and application of leverage in our daily lives, careers and businesses. We'll learn from real life examples of how others have proactively, intentionally and systematically exploited their assets, resources and opportunities to achieve phenomenal success.
Twitter:
@hyperleverage
Language:
English
Contact:
5126660273
Website:
http://www.joelgoobich.com/blog
Email:
joel@hyperleverage.com
Episodes
How to Leverage a business exit by selling to your employees
7/28/2020
On this episode I focus on what gets so little attention – the concept of business exits. How do business owners actually get off the ‘train’ they’ve built. After all at some point people reach their business destination – whatever it might be.
A lot of emphasis is placed on the activities around starting a company. It gets all the buzz and attention in the business community, media and professional circles.
Entrepreneurship has a special place in the hearts and minds of Americans. We are...
Duration:00:36:52
Every Professional Needs to Leverage Their Voice
7/14/2020
A picture is worth a thousand words. But it can't compete with the human voice for the richness of emotion, intonation and the ability to create a real connection with others.
The skill of speaking should therefore be high on the list of important skills that every executive and professional should have. Especially those that strive for leadership positions. Being able to communicate with confidence and understand how to use their voice is critical for success.
Alas, public speaking is one...
Duration:00:28:31
Leverage Talent Through Mission Centric Leadership
6/30/2020
People are the foundation of almost every business or organization. They are the workforce, the vendors, the partners, suppliers, client and customers. Without people businesses would not exist. They are the only integral part of any business equation that is common to all organizations.
Understanding the human – people – side of a business is mandatory for success. It’s why I designated People as one of the 4 P’s of Hyperleverage.
Now workforce and even the word ‘employee” has some...
Duration:00:23:56
The Journey From Founder to CEO
6/15/2020
We celebrate the business founder who becomes a successful CEO - especially those high profile individuals who have successfully transitioned from the role of founder to CEO and built companies that dominate the world of business. The five leading companies of the internet era - FAANG - as they are referred to Facebook, Apple, Amazon, Netflix and Google have or had founders that became successful CEO’s.
Hard to argue that Jeff Bezos, Mark Zuckerberg or Reed Hastings have not handled the...
Duration:00:31:34
Empowering Small Business Owners
6/2/2020
Small business owners are in a fight for their lives. They face a wave of risks including globalization and the growth of huge online behemoth competitors.
Yet they also have advantages that didn't exist before that level the playing field.
This episode focuses on what small business owners can do to become more empowered. How they can leverage their time, resources, and opportunities to thrive.
Duration:00:34:52
Authorpreneurs - A new breed of Entrepreneurs
5/19/2020
In this episode titled “Empowering Authorpreneurs“ I speak with Kathy Meis, the founder, and CEO of Bublish, about the resources that authors can leverage to write, publish, distribute and market their writings.
The past 20 years or so has seen the world of publishing get completely disrupted, torn apart, and changed forever. Retail books stores have become an endangered species, eBooks have usurped much of the printed book publishing business and to add insult to injury, leisure reading in...
Duration:00:38:41
Toastmasters for Video Marketing
5/5/2020
Vikram Rajan and his partners at VideoSocials have created a solution for video marketing that emulates the core lessons of Toastmasters organization and what they do to promote public speaking skills. They understood that video is a 'business language" that is should be leveraged by businesses small and large. And they recognized that the biggest roadblock to the adoption of video marketing for many professionals, such as lawyers, accountants, financial advisors and other solopreneurs is...
Duration:00:25:15
Repurposing Content - From Podcast to a Book
4/24/2020
We are used to a multitude of avenues to create and convey content. In writing, by voice and of course visually.
In recent years Videos and Podcasts have exploded as marketing vehicles of content. They lend themselves to great story telling. The human voice and the visuals of the human face can evoke tremendous emotional responses.
There is just so much good content being produced in these mediums. You would think that they would be leveraged to repurpose the stories in written form as...
Duration:00:26:27
Repurposing Content - From Podcast to Book
4/21/2020
In this episode titled Repurposing Content - From Podcast to Book I have a conversation with David Bain, the author of book, Marketing Now and how he intentionally planned and systematically leveraged the content of his podcast episodes to a book. We’ll talk about the six steps he used to go from starting a podcast to writing a book using the interviews he conducted for his podcast series.
In recent years Podcasts have exploded as marketing vehicles of content. They lend themselves to great...
Duration:00:26:27
It's Who You Know That Matters
4/14/2020
It’s often been said that it’s not what you know but who you know. As social beings we have a natural desire to surround ourselves with others that share our likes, have had similar experiences, and with whom we have common tastes. This builds trust. We feel we can count on them when needed. We are easily and often influenced by these individuals.
The truth is that this is not something that was just discovered yesterday. It’s how commerce has transpired since the dawn of organized...
Duration:00:27:22
Don't Call Me a Dummy
3/31/2020
A significant method to achieve HyperLeverage is through the use of technology. But just using technology does not by itself represent leverage. At least not leverage to the highest degree. What I call HyperLeverage.
And why? - because more often than not, we are not utilizing the technology to its fullest capacity or we have not implemented a systematic and intentional approach to utilizing the technology for a specific objective and measured it's effectiveness.
On this episode I have a...
Duration:00:20:52
Does Height Matter?
3/17/2020
On this episode of the HyperLeverage podcast we’re going to dive into the concept of size, specifically Height and ask the question. Does Height matter? Can it be leveraged? Can it be Hyperleveraged?
No doubt that there is a preconceived notion that size matters in almost all things we encounter.
In this episode, host Joel Goobich, explores taking conscious advantage of height and connects it to the concept of Hyperleverage and the systematic exploitation of leverage opportunities.
Duration:00:12:43
The Power of Location
3/3/2020
On this episode I look at the power of location and how it can be proactively and intentionally leveraged to gain advantages. I tell the story of Greg Maddux the Hall of Fame pitcher and his secret weapon - his ability to determine exactly where the next pitch should go. Maddux was a the epitome of the person who uses HyperLeverage to gain exceptional results. He leveraged this advanced scouting of opposing pitchers to plan just the right pitches, the preferred sequence of pitches and...
Duration:00:13:52
Playing With Play-Doh
2/25/2020
Play-Doh is the universal modeling compound enjoyed by millions of children around the world. The story of it's invention and how it came to be the 'take it to the bank' revenue generator for Hasbro Toys is an interesting tale of Leverage and HyperLeverage.
On this episode, I tell the history of Play-Doh from it's beginnings as a wallpaper cleaning putty created by the Kutol Products company in Cincinnati Ohio to it's present day status as one of the most popular children's toys of all...
Duration:00:11:26
The HyperLeverage Advantage
2/13/2020
HyperLeverage is leverage on steroids. It means systematically identifying and acting upon leverage opportunities to drive maximum growth.
The HyperLeverage Advantage and way of getting impactful results has five basic paths.
This episode will detail these paths and difference between simply having leverage and the advantage of proactively using leverage.
Duration:00:10:41
Introducing The HyperLeverage Podcast
2/11/2020
The HyperLeverage Podcast focuses on the concept of Leverage in all facets of life. Business, Careers and beyond. Leverage plays a major role in how things work. In how we succeed. And if we can understood the concept better, we will be able to proactively affect our outcomes. That's a process called HyperLeverage. - Essentially Leverage on Steroids.
The goal of each podcast episode will be to focus on a single aspect of leverage. Provide examples and deliver an actionable lesson. Each...
Duration:00:08:13