Small Business Small Talk powered by Hibu

➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: https://smallbusinesssmalltalk.buzzsprout.com/ Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ads can support service based small business. Starting in mid-2023, Hibu had the opportunity to partner with Amazon Ads to test Sponsored Display with a group of Hibu clients. Sponsored Display leverages Amazon Ads’ rich audience insights built from shopping and streaming signals, advanced AI, and machine learning technology to engage audiences across Amazon, Twitch and thousands of apps and websites. Sponsored Display has long been used by businesses that sell on Amazon but recently expanded to include businesses not selling in the Amazon store – including many of the types of local businesses that Hibu specializes in helping, such as home services contractors, consumer services, automotive services, and travel and hospitality. ________________________ ➜ This episode: https://hibu.com/blog/marketing-solutions/how-hibu-fortified-one-client-s-digital-marketing-by-adding-amazon-ads-sponsored-display Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ________________________ ➜ Get a Free Digital Marketing Score for your Small Business: https://hibu.com/free-tools/online-performance-report ➜ GET IN TOUCH: www.hibu.com 877.237.6120 ➜ SOCIALS: facebook.com/hibuUS twitter.com/hibuus linkedin.com/company/hibu instagram.com/hibuusa/ vimeo.com/hibu Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results. #Hibu #SmallBusinessSmallTalk #amazonads

We're talking SEO with Mike Quayle, Managing Director of Marketeering Group – everything from what SEO is to how it can make or break your local business. This quick episode is loaded with information that could dramatically increase your online visibility.

Paul Altobelli, Hibu's Website Product Lead, walks us through an in-depth discussion about what your local business website needs to have today to drive in leads and keep you competitive online today. Paul talks about a recent study he did on HVAC websites across the country – what's working, what's missing, and what sets some sites apart from others when searching for local HVAC businesses. If you own a local business – whether it's HVAC, some other service provider, or anything else, you're sure to learn a lot of ways your website could deliver more customers.

Today we’re speaking with Dr. Jordan Job, DDS (@jordanjobdds) to discuss his journey as both a dentist and small business owner, marketing strategies that have worked for his dental practice, and the lessons he's learned along the way. Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ➜ See how Hibu is making digital marketing easy for local businesses across the country: www.hibu.com ➜ Check out Dr. Jordan Job, DDS: https://www.jobddsdental.com/

Today we’re speaking with Tracy Brucks, owner of Style and Grace Salon & Day Spa in Champaign, Illinois. Tracy chats with us about her experience navigating the salon and spa business as a new salon owner. After she took over an existing salon business, she both rebranded her business and expanded digital marketing efforts. Listen in as we discuss: Buying an existing business, rebranding, and revisioningGoogle reviews in service-based businessesNavigating Covid in a salon businessHow to build trust and clear communication with your clientsHow to improve business by tracking leadsInvesting in marketing and advertisingNew updates coming to her business soon! Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms ➜ Style and Grace Salon & Day Spa: https://www.styleandgracecu.com/ https://www.facebook.com/styleandgracesalondayspa/ https://www.instagram.com/styleandgrace_salon/ ________________________ Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report

Today we’re speaking with Dr. Robert J. Moore, owner of Moore Foot & Ankle Specialists in Houston Texas. Dr. Moore spoke with us at length about what he sees are the keys to using digital marketing to grow a medical practice – what has worked for him and what he’s seen in the online medical community, including: ● How to find quality leads and reach the right audience ● Lead generation strategies ● Streamlining your marketing workflow and having everything under one roof ● The value of Google reviews and how to get clients to leave them ● What makes an effective medical website and how he utilizes landing pages ● How getting specific on his niche specialty helped him with his marketing ● The effects of Covid and telemedicine on his practice ● Incorporating SEO, pay per click, social media, and more. Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard in this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: [link] ➜ Check out Dr. Robert J. Moore and his practice here: https://mfaspecialists.com/ __________________________ Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report ➜ GET IN TOUCH: www.hibu.com 877.237.6120 ➜ SOCIALS: facebook.com/hibuUS twitter.com/hibuus linkedin.com/company/hibu instagram.com/hibuusa/ vimeo.com/hibu Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results. #Hibu #SmallBusinessSmallTalk #HealthcareProfessionals

Lucas Underwood, owner of L&N Performance Auto Repair and co-host of The Auto Shop Owners Group (ASOG) Podcast, joins us to take a close at digital marketing for auto professionals. Lucas talks to us, in detail, about what's working for his shop, what he sees and hears from fellow shop owners, and where he thinks a lot of auto shop owners are going off track.

Special Guest: Aaron Hall, Attorney for Business Owners Today we’re speaking with Aaron Hall about digital marketing strategies that have worked for his law practice and his brand as the attorney for business owners. Aaron shares his experience with legal marketing, including: Building trust onlineHaving an integrated web presence across platformsThe power of strong communication through video marketingLeveraging social media marketing for law firmsHow to properly handle online reviewsAdditional marketing strategies for attorneysHere at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a podcast. Small Business Small Talk powered by Hibu gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses. ________________________________ Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report ➜ GET IN TOUCH: www.hibu.com 877.237.6120 ➜ SOCIALS: facebook.com/hibuUS twitter.com/hibuus linkedin.com/company/hibu instagram.com/hibuusa/ vimeo.com/hibu Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results. #Hibu #SmallBusinessSmallTalk #DigitalMarketing

Today we’ve invited Ryaan Tuttle of Best Handyman, Inc. to speak with us about how digital marketing has worked to promote and grow his handyman business. Listen as Ryaan shares his journey from starting in the field to expanding to an online presence, including: How he brought his handyman business onlineHow he uses his website as a tool to attract new customers and leadsHow he uses customer reviews and social mediaIf your business needs a digital marketing partner who can deliver the kind of effective digital marketing we talked about in today’s episode, visit us at hibu.com. And if you like what you heard on this episode, be sure to subscribe and leave us a review! Small Business Small Talk powered by Hibu, gives you the insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small- and medium-sized businesses. ➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: ________________________________ Get a Free Digital Marketing Score for your Small Business:https://hibu.com/free-tools/online-performance-report ➜ GET IN TOUCH: www.hibu.com 877.237.6120 ➜ SOCIALS: facebook.com/hibuUS twitter.com/hibuus linkedin.com/company/hibu instagram.com/hibuusa/ vimeo.com/hibu Hibu is a leading provider of synchronized digital marketing for small businesses across America. With Hibu, you get all the digital marketing your business needs, all from a single provider, all working together to maximize results. #Hibu #SmallBusinessSmallTalk #SmallBusiness

Ian and Lauren are joined by Eric Damm, Hibu's Sr. Digital Product Manager, for a revealing look at the things that go into your online business reputation. From incorrect listings to misrepresented services ("Uhm... no, sorry, we don't do that."), ratings, reviews and responding to both... good and bad -- it's all part of your overall impression online... and it can make or break your business. Listen in and see how you can make sure your business reputation gets rave reviews (literally).

Join Ian and Lauren as they talk with Gretchen Ast, Digital Product Manager at Hibu, about the evolution of small business SEO – all the things that go into on-page and off-page SEO today, including relevant content, high-quality back-links, and the growing power of voice search. Give it a listen to see what your business needs to be doing now... and how Hibu's new SEO update, "Local Ranking," can be your all-encompassing solution.

Ian welcomes new co-host Lauren Blackford and this episode's guest, Scott Terrizzi, Hibu's Digital Manager, East. Scott takes us through an in-depth discussion on a wide range of ways small business owners can get a bigger piece of the pie, including increasing search ranking, maximizing website conversion, and generally staying ahead of your competition online. You'll especially want to listen as Scott walks us through changing your digital marketing mind-set – focusing on "the screen" rather than the platform (Google, Facebook, etc.) – and the major impact that can have on your marketing strategy.

Chad and Ian sit down with Nick Hopkins, Hibu's AVP of Digital Product Management, and take a deep dive into the incredible results Hibu clients are seeing with multichannel digital marketing. What kind of results? How about more than double the clicks and calls! Listen as they discuss how and why every small business that's advertising online can almost certainly get better results – and see a greatly increased return on their investment.

Chad and Ian sit down (virtually) with a roundtable of digital marketing experts with a range of experience and expertise. This is solid information for small business owners -- what are the challenges most local businesses are facing, what steps are generating the best results, and what should businesses be doing now to prepare for the new normal that's coming -- all based on information we're seeing from the field, across the country, right now.

Gina Young, Hibu's AVP of Digital Performance, joins Chad and Ian to talk about what makes a healthy (effective) digital marketing campaign for your small business. Gina points out some surprising things most local businesses fail to consider when looking at their digital marketing – some relatively basic things that can have a big impact on how well you campaign performs – and she walks through simple steps that have proven to dramatically increase results.

Chad and Ian speak remotely with Nick Hopkins, Hibu's AVP of Digital Product Management about the steps your small business needs to take during these challenging times to stay in touch with your customers. Nick walks through the vital steps your small business should be taking now to stay in touch with your customers -- and he explains why you cannot just disappear, or seem to disappear, online. Listen as we discuss not just why you need to stay in touch with your customers, but also what you must be doing now to stay ahead of your competitors today and once we’re through these troubled times.

Chad and Ian talk with Paul Altobelli, Hibu's Website Product Lead, about what makes a good small business website. Paul talks about what every site MUST have, common mistakes business owners make, and the easiest ways to make sure your website is working to bring you more leads.