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Content Is Profit

Business & Economics Podcasts

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time. The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

Location:

United States

Description:

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time. The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

Language:

English


Episodes

The Guy That Generated $50 Million with No Sales Pitch & The Question That Sells More Than Sales Teams with Josh Tapp

3/26/2024
Ever felt like the key to growing your business sits just right there in front of you? Well... hold on tight. Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years! Yes, you heard that right... $50 Million. The dude is not even 30 years old. I first hear him speak at an event by our friends at Capsho, and could not believe my eyes. The guy, was just there sharing everything.... without slides, just a whiteboard and his simple blueprint. I could not write fast enough. "It can't be that simple" I thought to myself. "It has been in front of me this whole time!" In our journey to scaling our companies, agencies and communities, we often overlook the most powerful tool at our disposal: authentic relationships. That's why we decided to bring Josh on. We needed to dive deeper and... oh baby! we dove deep. He shared everything and more (also, part 2 coming soon!) Josh shows us how nurturing genuine connections isn't just good karma; it's smart business. Picture this: wealthy individuals and decision-makers are on the lookout for more than just another service. They're seeking time-saving, life-enhancing solutions wrapped in meaningful relationships. And here's where the magic happens: by shifting the focus from selling to connecting, you're not just opening a dialogue; you're building a bridge to high-ticket sales and much more! (Little Plug: A Podcast is a great way to do this. If you have any questions, just reach out) But wait! There is more... Josh shares the one question he asks to every single person he meets. This question sparks curiosity, intentionality, and opens up for many opportunities It also allows you to present your solution as a natural progression, not a sales pitch. Proven strategy right here for you to take and implement... today! Enjoy! Connect with Josh Tapp: Facebook Instagram LinkedIn His Pantheon Community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:40:25

The $1 Million Marketing Idea & How To Become Un-copyable with Daniel Den

3/22/2024
Ever wonder why some brands just stick in your mind, while others fade away? We had our friend Daniel Den come back to the show and walk us through his million dollar strategy on how to create an unforgettable "sticky experience" We chat how how he discovered the X Factor Effect responsible for millions in sales and what happened when other started using it. We also chat, about how to make it your own so you become un-copyable and take full advantage of this strategy! So, how do you make your content stick? Think visuals, intriguing your audience, and verbal cues that resonate long after people turn off their phones. Even packaging your ideas (or books like his!) in a way that defies the norm can set a new industry standard. So here's your game plan: Dig deep to find that unique spark that sets your business ablaze. Hone in on one core idea that truly resonates with your audience. Put your content to the test—does it captivate, challenge, and cling to the memory? We dive deep into these and more concepts to show you the path to profitable campaigns! To unforgettable brands and the stories they tell, Enjoy! Timestamped Overview: 06:05 First big hit with content and advertorial. 07:49 Creating successful online advertorials changed advertising landscape. 12:17 Create unique differences to become a market leader. 14:15 Strategic partnerships saved money and boosted confidence. 18:45 Influential ideas, attention-catching strategies, and impactful ventures. 20:35 Influential ideas for successful marketing, breaking through clutter. 25:04 Stand out among competing marketing elements effectively. 28:17 Social experiment tests catching one or two balls. 30:31 Conversations broadened, varied by content and structure. 36:05 Selling two big ideas cuts sales in half. 38:00 Evaluate, prioritize, create, test, and refine content. 39:53 Repetition of message essential for impact. Thankful. 46:16 Overjoyed with unique package, sets new standard. 47:11 Excited for your impact, keep it up! Connect with Daniel Den: Facebook Instagram LinkedIn www.bigideasbox.com Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:53:56

Making $500,000 after Freezing on Camera! Cowboy adds 12,000 Members to His New Group

3/20/2024
Have you ever wondered if there's a secret ingredient to making your business not just survive, but truly thrive? We brought to the show our friend Colin DeHaan, the mastermind behind Gutter Launch. Colin's journey is really badass. With a flair for the unique (cowboys hats, content, and unique business model), he brings a ton to the table when sharing his unique strategies. The same strategy that helped him generate $500,000 in 5 months from a brand new product. His approach to content isn't just about getting noticed; it's about creating a genuine connection with his audience, making Gutter Launch not just a service, but a story people want to be part of. One thing he said that really resonated was: Create when your energy is at its peak. It's not just about pushing out content; it's about making sure it's infused with your best vibes. The result? Gutter Launch skyrocketed to 75 members and a whopping half a million in revenue in just five months! Content is the lifeline of not just marketing, but your entire business strategy. It's what sets you apart, what tells your story, and ultimately, what drives your growth. So, remember this: dive into content creation asap! It might seem daunting, but your next post could be the pivot point for your business. Embrace your uniqueness, your authentic self, and let's create content that's not just seen, but felt. Click here to check out how Colin was able to do it. Excited to show his blueprint! Timestamped Overview: 05:47 Creating content expands business for the masses. 07:04 Building connections and seizing opportunities through conversation. 11:21 Embracing creative persona can be challenging. 15:36 Maximize energy, simplify process, and stay organized. 19:20 Maximizing sales through podcast relationships and referrals. 20:54 Gutter Launch offers full business training system. 23:40 Excited about ideas, triggers creativity in industry. 26:48 Exciting new format focuses on content profit. Connect with Colin: LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:27:56

The Hidden Value Of Long Form Content & Unexpected Ways to Monetize it.

3/15/2024
The Hidden Value Of Long Form Content & Unexpected Ways to Monetize it with Tom Rossi from Buzzsprout and Alex Sanfilippo from Podmatch. Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about. The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry. Together they pack decades of content, long form and podcasting experience. They have seen thousands of creators and business owners succeed and also fail in the industry. They are up to date with industry trends and have the 50,000 feet view most of us in the field miss. Today you will learn about, the difference between extracting real value and monetization. The “listener a day” strategy Alex uses for his own platform and is highly effective to grow audiences. Why a smaller show can be more profitable that big shows, and how a company like Buzzsprout improves on processes every single day with the help of two stickers. This episode is truly a masterpiece, and can’t wait for you to dive in with us. Timestamped Overview: 00:00 Global podcast market valued at $18.5 billion. 04:29 Assigning value to podcasts based on downloads. 07:44 Podcasts essential for industry recognition and connections. 11:05 Podcaster making $1M per year seeks sponsors. 15:46 Creating high-quality audio content requires investment. 16:38 Promote what helps, educate to succeed. 21:23 Success requires effort and consistent hard work. 25:06 Simplified content creation process for podcast launch. 26:01 Efficient process leading to enjoyable podcast production. 32:02 Self-awareness and content audit drive focus. 34:46 Balancing life, prioritize big events, Jesse Isler. 37:07 Prioritizing time management and energy for podcasting. 41:23 Patience and persistence are key in education. 43:01 Serve independent podcasters, inspire and change lives. 45:50 Don't downplay the impact of podcasts. Valuable! Connect with Tom: LinkedIn Bizzsprout Connect with Alex: LinkedIn Podmatch Connect with : Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Duration:00:47:18

Thumbnail Strategy of a $1.2 Million Podcast & Doubling Active Users to 80 Million in Less Than 1 year.

3/12/2024
Ever felt like you're shouting into the void, trying to get noticed? You're not alone. Today we go over a tactic that has been hiding in front of us, that you can use too. It's something as simple yet powerful as your podcast's thumbnail. Today we are peeling back the curtain on the art of crafting thumbnails that not just catch the eye but practically command your audience to listen. We're not talking hypotheticals here. The strategy behind the massive success of "Diary of a CEO" – a $1.2 million show – it's all about the relentless pursuit of the perfect visual hook. Test, refine, and test again. It's not just a mantra for YouTubers; it's a playbook for podcasters too. And if you're thinking, "But I don't have the big bucks for testing," hold that thought! Some creativity, amazing free tools, and simple testing frameworks can unlock this one for you. You can see our faces light up as we go through this, because of how simple it can be. We also explore how Doulingo crushed every metric of growth with a very unconventional method, which, by the way, everyone has access too. So there you go... two incredibly effective strategies for you to crush content in 2024! Enjoy! Timestamped Overview: 06:40 Setting up strategy for engaging content creation. 08:34 Maximize thumbnail impact to increase YouTube views. 12:40 Analyzing successful tactics for content creation strategies. 14:09 Content longevity on audio and YouTube platforms. 19:43 Brands shift to engage with younger audience. 20:15 Encouraging app engagement through polarization and humor. 24:08 Utilize team personalities for consistent brand content. 26:55 Create new content with comedy to engage audience. 29:49 "I forgot, so I was confused.” Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:29:57

How To Outsmart Google in 2024. They’ve Been Doing It For 20 Years. Ft. Jason M. Barnard

3/7/2024
In Today's episode we chat with our good friend and co-mastermind member, Jason M. Barnard. He blew our minds when it c omes to SEO, Google, Personal Branding and much more. This guy has been outsmarting Google for 20 years, and he told us everything we need to know about it. I could not stop taking notes. This conversation made us rethink a lot of what we "know" about Google and how we show up online if we really want to create a positive impact in the world. Which, I'm assuming, you want to do! We talked how this frameworks are so simple to put in place, you can do it today if you want to. We discussed modern models of AI, and how they all suck when it comes to building your brand... yes, including Chat GPT... And we wrapped up the episode with how you can get all these resources, for free! It was so good, and actionable! We can't wait to hear from you! Timestamped Overview: 00:00 Google algorithm expert with superhero alter ego. 05:26 Incredible show and valuable insights shared. 07:34 Summarizing the text in 7 words: Discussing content organization and personal branding strategies. 10:27 Jason and coach conversation on self-definition simplification. 13:27 Curiosity about unique marketing approach in SEO. 18:05 Social media algorithms keep users engaged. 21:20 Algorithms guide users through the sales journey. 24:32 Identifying content categories for efficient problem-solving. 29:31 Google search guides users through educational journey. 30:44 Sysdig engines recommend Biz Bros for B2B podcast production, guiding users through the buying process. 35:00 Focus on solving big problems through smaller tasks. 38:16 Content generating profit—pipeline platform, collaboration, tracking. 42:26 Iterative process using GPT 4 to generate answers. 46:14 Sharing knowledge freely, nature can't be changed. 48:32 Consistent red shirt creates strong professional identity. 51:15 Wearing a red shirt can make connections. 54:39 Package branded marketing for search engines effectively. Connect With Jason M. Barnard: Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:56:23

How Local Businesses Can Master Online Marketing & Turn Their City Into a Goldmine with Ethan Brooks

2/29/2024
Ever felt like you're just a drop in the ocean of the marketing world? Well, what if I told you that your biggest opportunity is literally right under your nose – in your local community! That's right, we are diving deep into the heart of local marketing with none other than Ethan Brooks on the latest episode of Content Is Profit. Picture this: 2,000 eager subscribers and 150 appointments with a 3 day promotion and no ad spend. Sounds like a dream, right? These were actual results after we ran a campaign with the principles we mention in today's episode. Now, if you're sitting there thinking, "But I'm just a small fish in a small pond," then you're exactly where you need to be. Imagine becoming the talk of the town in places like Austin, where every local business owner has a chance to shine. We're talking deep community connections, leveraging the power of local relationships, and unlocking revenue streams that you didn't even know existed. From mastering local newsletters to promoting in community groups and spicing things up with events and memberships, Ethan's got actionable advice that's going to change the way you see your local market. So, if you're ready to make your local market your biggest asset and learn the art of crafting profitable content that resonates with your community, you won't want to miss today's show. It's time to turn your local marketing game around! Tune into Content Is Profit for all the #GoldenBoulders, and, if you love what you hear, drop us that 5-star review – it means the world to us 🙏🏻 Timestamped Overview: 00:00 Plan to do next series in person. 06:30 Fascinated by local, early team at Hampton. 08:59 Local content has less competition, huge opportunity. 10:40 Navigating consumer behavior, local businesses, and marketing. 14:11 Local digital media opportunity for smaller audiences. 18:15 Advertising, budget-less promotion to engage local community. 22:31 Local business campaign increased opt-ins by 2k. 24:14 People want to know and buy from businesses. 29:30 Idea for city podcast network and business model. 32:15 Local business event roundups targeting sponsors. Exciting! 36:51 Scaling content success requires finding local creatives. 40:03 An entrepreneur created a list to network. 43:17 Creating local media property presents unique opportunities. 47:56 Pitch emphasized potential revenue from customer base. 48:33 Educate business owners about essential financial data. 55:39 Building in Austin, community support, industry collaboration. 56:23 Podcast allows meeting cool, potential partners. Connect With Ethan: Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:56:22

Is Bigger Always Better? SAAS Growth with Michael Benso

2/27/2024
If you're anything like us, always on the hunt for that next level of growth and efficiency in your business, then boy, do I have a story for you. We just released a huge episode of Content Is Profit featuring Michael Benso. Let me tell you, it's a game-changer, especially if you're in health and wellness. Michael goes all out! He tells how he navigated tricky software integration and the sneaky hidden costs. It's like he's handing over the playbook. It shows how to avoid those pitfalls and streamline your operations. This will make your business leaner and meaner. But here's where it gets juicy: he dives into the essence of Buzops (his software company) and how it's totally revolutionizing the health and wellness industry. If you ever felt like you're stuck in a rut, Michael's story of breaking free and embracing innovation is the pep talk you didn't know you needed. It's all about creating something that's truly yours, learning the fine art of delegation, and finding that balance between holding the reins tight and letting things flow. So, if you create content, shape businesses, or love the art of marketing, you won't want to miss this. Join us in unpacking these #GoldenBoulders! 00:00 Developed cool friendship, had blast with kids. 03:12 Invested in crypto, enjoys mentoring, seeks experience. 08:38 Childhood van trips with VCR and sleep. 11:15 Working in an organization offers valuable support. 13:36 Content creation can be time-consuming and challenging. 18:10 Importance of margins in life and creativity. 19:25 Reflecting on conversations for valuable key takeaways. 24:14 Catch-up conversation about business and time management. 29:19 Curious about Boss Ups, a shift in career. 32:16 Developing fitness business easier to sell than software. 33:24 Hidden software problems can be challenging. 37:29 Cater to customer needs for quicker profit. 39:45 Connecting for synergies in podcasting and software. 44:31 Thought leaders speak positively about their software. 46:02 SEC struggles to understand Bitcoin, offers token. Tune in and enjoy! Connect With Michael: Facebook Instagram LinkedIn Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:44:21

HubSpot's Secret Sauce for Content Growth, Niche Podcasting & B2B Influencer Marketing with Carly Baker

2/23/2024
The Rise of Niche Podcasting and B2B Influencer Marketing Have you ever wondered how some brands just seem to stand out, like they've got a secret magic trick up their sleeves? Well, this week we dove deep in this awesome thing called niche podcasting and B2B influencer marketing. It's like finding a hidden pathway in a forest that leads to a treasure trove of cool stuff! (Just like the stories I tell Luca every night 😎) So, our HubSpot insider, Carly Baker, who talked all about how these special kinds of podcasts and influencers are not just the "next big thing" - they're THE thing that's reshaping how brands talk to us. It's kind of like when you find that one toy or game that's made just for you. That's what these niche podcasters are doing; they're making content that feels like it was created just for their listeners. Carly shared how mixing learning with fun ("edutainment" - pretty neat, huh?) makes people super interested in what they have to say. She also said that it's crucial for brands to play well together, like sharing toys. This is to make even better things happen. But here's the real kicker - it's not just about making one podcast or teaming up once. It's about keeping the fun going. You share cool stuff on places like social media, emails, and even live shows. This way, everyone knows about it. We are soi excited to learn more about how this works. We trully believe this can be a very good way for companies to finally start owning their own media. If you're curious like us, come along, and let's discover all the secrets together! Timestamped Overview: 00:00 Network update: internal and external partnerships expanding. 04:46 Companies leveraging media to position goods/services uniquely. 06:33 Focused on creating high-value shows and series. 10:07 Edutainment: the future of creator economy. 15:07 Collaborative work, balancing trends and evergreen content. 16:40 Give freely, build partnerships in marketing podcasting. 21:47 Seek possibilities with the resources available. 24:12 Build goodwill, communicate, share content effectively. 28:49 Consistency key to growth on social platforms. 31:21 Creators struggle to maintain consistency, seek adaptation. 33:39 Explosive growth in niche creators and influencers. 37:46 Excitement about upcoming podcast appearance and jitters. Tune in and enjoy! Connect With Carly: LinkedIn Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:40:16

From an Orphanage to a $200 Million Company: How To Overcome Adversity With Magie Cook

2/20/2024
Can You Really Silence the Noise and Manifest Your Destiny? Today, we had the honor of hosting Magie Cook. Her life story is a powerful example of how purpose and passion can propel us to great heights. Imagine growing up in a Mexican orphanage. Then, imagine finding your way to starting a multi-million dollar business. That's Magie's reality. It's a narrative that shows the power of a positive mindset and the magic of focusing intently on one's goals. Magie shared with us her journey. She also shared the strategies that anyone can use to overcome adversity. She emphasizes the power of meditation. She also emphasizes self-reflection and journaling. She sees them as tools to break free from limiting patterns. Imagine having an action board and a 'power card'. They are filled with affirmations to keep your daily objectives in sharp focus. That's the kind of practical advice Magie brings. For content creators, entrepreneurs, or anyone in between: adopting the resilient and adaptable mindset Magie advocates is the first step. It leads not just to profit, but to a lasting impact. Enjoy! Timestamped Overview: 00:00 Excited to meet amazing podcast guest, not prepared. 05:58 Visualized success through tough times and movies. 09:10 Accessing greater potential through quieting the mind. 12:30 Third world challenges impacting personal and professional growth. 15:48 Navy changed perspective, life, and perspective shift. 17:37 Purpose and passion lead to a meaningful life. 20:19 I love helping people, unsure of grand purpose. 24:20 Hardships lead to blessing, growth, transformation, intuition. 27:51 Katie's unexpected pregnancy surprises and shocks everyone. 28:54 Embracing discomfort leads to conquering challenges. 34:16 Man's memory of a squeeze and generosity. 37:08 Determination, dreams, and creativity lead to success. 40:26 Ideas lead to action and manifestation power. 42:20 Challenges with manifestation despite using tools. 48:23 Using a personal quote book for reflection. 50:14 Question: how to cope with making wrong choices? 53:35 Apple released journaling app, sparks 3R conversation. Connect With Maggie: Website Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:01:00:41

How to Monetize Today Without Needing Your Own Offer

2/17/2024
How to Monetize Today It Without Needing Your Own Offer Revolutionize Your Content Monetization Strategy Sign up for the Free Event! Hey fam! Today we have the opportunity to sit with CIP Hall of Famer and dear friend Deirdre from Capsho. We will be discussing a new massive opportunity to monetize (even if you have no offer!) 😳, their recent live event, the power of relationship marketing, and how you can do it in just a few simple steps! We will be diving into the three core human superpowers for creating content and the impact of attention as the new currency for monetization. This is a game-changer for entrepreneurs in 2024! Which is the reason why we dropped it as a LIVE and bonus episode for everyone to take advantage of this. It is just that good! Don't miss out on this incredible opportunity. Click the link below to sign up for the challenge and transform how you look at your business and making money. Sign up for the Free Event! Let's make 2024 your year! See you there! Timestamped Overview: 00:00 Organizing a live event is no joke. 03:49 Josh Tapp discusses relationship marketing's powerful growth. 08:44 AI fundamentally changes human role in content. 11:21 Desire for superpower, research-based content creation. 13:59 Creating high-quality YouTube content requires strategic planning. 17:54 Invested $25,000, changed everything, official partner. Connect with Deirdre: Sign up for the Free Event! Facebook Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:19:41

Unlock the Secret to Viral Content: Humor + Authenticity with Comedy Genius Mike Freed!

2/15/2024
Get Tickets to the show! Hey fam! We've just had an amazing chat with our content partner and friend Mike Freed. Mike is not just a very successful lawyer, but also master of making people laugh. He's a genius at touching hearts and making a real difference with his words. And guess what? He's spilled all his secrets on how we can do it too, in our own content! We talked about something super cool. Making content, the stuff we read or watch online, is a lot like telling jokes or funny stories. Mike told me that whether we're trying to make someone laugh or make them think, it's all about practicing a lot and paying attention to what works and what doesn't. He mentioned a special ingredient: being real and sharing a bit of our own stories. It sounds a bit scary, right? But when we share a little bit of ourselves, it's like magic. People feel more connected to us and remember what we say way better. So, if you love creating things for others to enjoy, such as writing, making videos, or anything else, you'll find this chat with Mike super helpful. It's packed with #goldenboulders of wisdom that'll help you elevate your content. Today's show will make your brain go, "Wow, I can totally do this!" So, are you ready? Tune in in your favorite platform! Timestamped Overview: 00:00 Relaxing in Fort Myers, working hard too. 05:44 Lawyer enjoys being impulsive and extroverted. 06:14 Similarities, differences, need for audience, persistence. 12:15 Podcast and live performance feedback loops immediacy. 13:51 Maintain self-awareness and balance when performing. 18:13 First impressions matter in content creation. 21:07 Other side may not understand your background fully. 24:31 Reflection on content creation for improvement. 26:17 Comedy relies on spontaneous and scripted moments. 30:05 Comedy timing crucial, let jokes breathe. 32:58 Communication is 7% words, 38% tonality, 55% body language. 36:42 Importance of tone in parenting and communication. 40:40 Adding stories can increase emotional impact in content. 43:25 Authenticity and likability are key in comedy. 46:08 Diversify content with more creator series. 50:21 Comedian exercises daily, writes and tries new jokes. 52:44 10 shows monthly; clean comedy at Murray Hill. 56:26 Kid shares long, detailed Star Wars joke. 58:40 Express gratitude and discuss philanthropy and podcast. Connect with Mike: Get Tickets to the show! Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:59:49

Making Over $10K a Month from Amazon Without Selling A Single Thing!

2/13/2024
Hey fam! Have you ever wondered how to turn your love for online shopping into a full-blown income source? Buckle up, because today's episode is going to to spill the beans on a game-changing avenue: Amazon Influencer Video Reviews! Picture this: You, cozy in your favorite PJs, sharing your thoughts on the latest gadgets or must-have items, and BAM! – earning commissions not just on those items but on everything else your viewers snag. Sounds too good to be true, right? But guess what? It's not! Today we're diving deep into the secrets behind this cash cow. We're exploring how folks turn simple product reviews into a financial jackpot. No, it's not rocket science, and yes, even if you're new to this, you can do it too! We'll spill the tea on the action points. These include creating many videos and focusing on those hidden gem products that will make you stand out. Quality over quantity is the mantra, and analytics tools will be your new best friend. Oh, and did we mention that even a handful of videos can kickstart your revenue flow? But here's the best part – it's not just theory. We've got Coulton, a fellow entrepreneur. He is sharing his journey from a college side-hustle to Amazon selling success. Real talk, real success, and a roadmap for you! If you're tired of the traditional online business maze and seeking a simple, accessible opportunity to fill your pockets, stick around! Let's turn that Content into Profit! Enjoy! Here is the link to get all the info: https://covertinfluencer.com/bizbros Timestamped Overview: 00:00 Special guest, huge influence, creating unique content. 05:05 Worked with Steve Larsen, offered $25,000. 07:16 Instagram post catches attention, unique venture discussed. 09:50 Newly married couple debates starting own business. 13:35 Exciting opportunity, no technical skills required. Start now! 19:04 Earn commissions through Amazon influencer program videos. 20:46 Lots of videos, saw money come in. 25:30 Create engaging thumbnails to increase video clicks. 27:48 Last video watched gets the commission. 31:53 Strategically find top-selling products with low competition. 34:18 Low entry barrier, minimal effort for profit. 38:45 Extra $1,000/month can help many people. 42:10 Desire for quality, accessibility, and social media. 43:35 Doubts about website, Prime membership convenience, cool strategy. 46:12 Inventory of reviews, resources, time, streaming business. 49:28 Grateful for the opportunity, excited for support. Connect with Coulton Website Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:48:59

The Dark Side of Viral Marketing: Exposing Unethical Content Creation

2/7/2024
You Need to Know Before Your Next Post: Shocking Methods YouTubers Use to Gain Viral Views In a world where the next viral hit could be just a post away, it's tempting to cut corners. But here's the thing: there's a right way and a wrong way to catch the spotlight. On the latest episode of the Content Is Profit podcast, we delve into a hot topic: unethical content creation in marketing. We spotlight a video that went viral for all the wrong reasons. It promoted plagiarism to score quick wins on social media. It got us thinking – is this the legacy we want to leave in the digital world? Here's what we learned: Authenticity isn't just a buzzword. It's the foundation of trust between us and our audience. It's about showing up, originality in hand, and sharing our true voice. And let's be real, copying someone else's work or relying on AI to mimic creativity? That's not going to build the lasting connections we're all chasing. The conversation steered towards embracing long-form content. Why? Because it's our chance to dive deep, share our expertise, and truly connect. It's about offering real value, not just a fleeting moment of entertainment. So, here's to making a pledge for integrity in our content. It's about creating something that matters. It's about creating something that resonates. Most importantly, it's about creating something that's genuinely ours. Join us in this conversation. Let's share, learn, and grow together. We're committed to raising the bar for ethical content creation. Catch you on the ethical side. Timestamped Overview: 00:00 Balancing ethical content and learning from others. 04:54 3-step process for creating viral Instagram content. 06:36 Download video, use with owner's consent. 11:05 Leverage your authentic content for trust-building. 13:12 Conversation, pride, content, attracting right people, impact. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:15:10

2024 Content Trends Unveiled: Quality, AI Crashing?, Future of Social Media, and Much More

2/5/2024
Let's explore what's on the horizon for content creation in 2024. We're entering an era where quality and authenticity lead the way, moving away from the rapid, often superficial, content production of the past. The rise of AI in content creation brings both excitement and ethical dilemmas. It's a pivotal time to consider how this technology fits into our values and the content we produce. Additionally, the landscape of digital media is evolving, with trends like series-based content gaining traction and social media platforms potentially revising their business models to encourage more meaningful engagement. We touch on broader predictions, from the impact of technology on businesses to societal shifts towards niche interests and a slower pace of life. It's a glimpse into how content creators and marketers can adapt and thrive in the changing digital environment. Join us as we uncover strategies and insights that will prepare us for the future of content creation. Timestamped Overview: 00:00 Long form content resurgence in different platforms. 05:08 AI potential may erode consumer trust, requiring connectivity. 07:54 Social media advertising relies on user engagement. 10:51 People prioritize quality over quantity in content creation. 14:15 Exciting concept of hiring LEGO designers. 19:28 Traditional corporations embracing creator economy to expand audience. 20:18 NFL and creators influencing and collaborating fast. 25:02 Prediction of urban-to-remote migration due to mental health. 27:07 Soccer growing trend in the United States. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:28:53

Stanford & Harvard Lawyer Manifests Success in Life & Creator Career Ft. Ashley Menzies Babatunde

2/2/2024
We are super excited to share something amazing with you today. Imagine turning your wildest dreams into reality. That's exactly what Ashley Menzies did. She's a lawyer-turned-entrepreneur with her podcast. And guess what? We dove deep into her story to bring you the most valuable lessons that can help you do the same! Ashley showed us that being real beats being perfect. It's all about sharing your true self and your stories with the world. And here's a fun twist: feeling envious isn't that bad. Ashley says it's like a secret map to your treasures, showing you what you really want. But how do you keep going without getting tired? Ashley's trick is to remember why you started. This "why" is your anchor, keeping you passionate and driven, no matter what. Here's where it gets even cooler. Ashley grew her podcast by making great content and real friends. If you're worried about making mistakes, Ashley's journey shows us that messing up is just part of the adventure. It's how you find what works best for you and your podcast. So, if you're dreaming of starting to publish, or taking your content to the next level, Ashley's story is your blueprint. It's all about being you. It's about connecting deeply with your audience. And, it's about embracing every step of the journey, even the bumpy parts. Ready to make your podcast a hit? Dive into these lessons. Start making something amazing. Your audience is waiting for you! Can't wait to see where your podcast journey takes you. Enjoy! Timestamped Overview: 00:00 Passionate lawyer and storyteller aiming to humanize work. 05:17 Seeking more human connection in multifaceted career. 09:04 I love storytelling and sharing my journey. 10:04 Worked hard, faced challenges, experienced loneliness. 15:04 Feeling rare, strange, listening to internal indicators. 16:16 Navigating life's uncertainties, pursuing goals together. 20:40 Balancing podcast and work, finding personal alignment. 24:34 Transitioning to full-time entrepreneurship through research. 28:35 Seeking purpose and direction; adapting along the way. 31:06 Adapting questions to uncover entrepreneurial insights. 35:17 Stay connected to your why, don't burn out. 36:46 Experiment, adapt, and collaborate for podcast growth. 41:04 Entrepreneurs need accountability for the creation process. 44:46 Podcast success through unconventional cold email pitch. 48:44 Encourage bringing people onto platform, valuing fit. 52:21 Embrace publishing for a more fulfilling life. 53:02 Reflecting on important feelings, exploring and leaning. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Ashley: Website Facebook Instagram LinkedIn Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:54:56

How To Grow Your Podcast in 2024 ft. Jeremy Enns

1/31/2024
Ever felt like your podcast is the best-kept secret in the world? Well, it's time to change that! We just dove deep into some game-changing advice from Jeremy Enns, a podcasting wizard who knows a thing or two about growing your show. And guess what? We’ll share it all! First off, Jeremy talks about something super cool called "Marketing Magic." Imagine if your podcast could be everywhere, like magic. That's what happens when you start guesting on other shows and teaming up for promotions. It's like your own crew shouting your name from the rooftops! Then, we get all nerdy with "Data-Driven Decisions." Jeremy's got this amazing report filled with secrets on what really works in podcasting. It's like having a treasure map, but for growing your audience. And the best part? Creating "Compelling Content." Jeremy shares how to make your podcast so interesting that listeners can't get enough. It's all about being yourself, but turned up to 11. Imagine every episode of your show being as addictive as your favorite snack. Here are some action steps to take your podcast from hidden gem to headline act: - Check out Jeremy's report https://podcastmarketingacademy.com/podcast-marketing-trends-2023/ for insider tips and tricks. - Shake things up with fresh formats and maybe even a special seasonal edition of your show. - And don't forget to use social media and email to make listening to your podcast as easy as pie. So, are you ready to make your podcast the talk of the town? Dive into these insights and strategies, and let's make some good content together! Can't wait to see where your podcast goes from here. Timestamped Overview: 00:00 Requesting context, lessons, and examples for podcast marketing. 05:27 Embrace data to guide creativity and growth. 14:58 Overthinking hinders progress, but persistence pays off. 19:24 Monthly growth rate is key for comparisons. 25:03 Big shows publishing more episodes attract steady downloads. 26:21 Podcast content gets stagnant and loses relevance. 33:27 High growth shows spent less, but efficient. 41:04 Optimizing conversion rates and podcast promotion content. 42:40 Discover podcasts through keyword phrases for visibility. 50:59 Reduce podcasting friction through strategic multimedia promotion. 52:25 Segmenting and targeting audience for podcast engagement. 57:59 Startups specialize, niche podcasts, narrow interview focus. 01:04:13 Targeting effectively can lead to significant growth. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Jeremy: Facebook Instagram LinkedIn X Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:01:06:08

How to Turn Niche Content & Lawn Care Stories into a Million-Download Podcast Ft. Paul Jameson

1/25/2024
Hey fam! Today we chat with Paul Jameson, a super cool content creator who went from being a landscaper to a massive name in the creator world. He taught us how to ride the wave of trends - think of it like surfing on the internet, catching the biggest, coolest waves to show your stuff to more people. He also showed us how making really good videos or podcasts can get you noticed by big companies. One of the best things Paul said was about being like a clock - always ticking, always showing up. That's how you get noticed by the 'Internet bosses' who decide which videos get popular. He also talked about finding something special that not many people know about, like his love for lawn care, and turning that into something everyone wants to watch or listen to. Paul's adventure in making videos and podcasts teaches us that if you really love doing something, and you share it with the world in your special way, you can turn it into something that not only makes you happy but also might help you make some money. In his case, a 1,000,000 download podcast! So, if you've got a cool hobby or a story to tell, why not make a video or a podcast about it? Who knows, maybe you'll get there! Tune in for the full story and amazing tactics! Enjoy! Tune in and enjoy! Timestamped Overview: 00:00 Incredibly impressed with your journey and success. 06:45 Started as a mower, now successful podcaster. 12:30 Men in shop listening to business advice. 17:25 Passionate woman's business stories spark podcast idea. 21:53 Algorithm organically promoted content, publishing schedule change. 31:12 Learning and producing short form vertical content. 32:29 Transition to full-time creator, a viable opportunity. 42:47 Creating fun content with wild card activities. 46:25 Passion drives content strategy using 80/20 rule. 50:02 Enhancing offerings, targeting large audience, diverse revenue. 56:51 Create valuable content to attract potential sponsors. 59:37 Technical skills required for engaging content creation. 01:06:38 Entrepreneur background led to creator economy success. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Paul: Facebook Instagram Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:01:13:06

Making Videos Profitable (and much more)…. Finally!

1/19/2024
Hey fam! Ever wondered what it takes to make your clients go "Wow!" with your video content? Well, you're in for a treat because we are about to spill some cool beans from our latest episode. Imagine we're chatting over some good coffee. I'm sharing secrets that'll make your video content a total hit. Picture this: you've got a client who wants something amazing. You're the magician who's gonna make it happen. But how? That's the big question, right? Well, today's episode dives deep into this mystery. We're talking about understanding what your client dreams about. We're talking about playing detective with the footage they give you. We're talking about coming up with mind-blowing ideas when things get tricky. But wait, there's more! You know how everyone's watching different stuff these days, like cartoons, movies, or those funny cat videos? Well, guess what? All that watching can actually make your videos better! I'll tell you how to use what you love watching to create something your clients will love too. And here's a secret: making videos isn't just about having the fanciest camera. It's about telling a story that makes people sit up and listen. Plus, we'll share some tips on learning cool video tricks and making your videos not just awesome, but profitable too! #Kaching! If you're curious about making videos that make your clients happy and your wallet even happier, then you gotta check out today's show. It's like a treasure map to making great content. Can't wait to share all this with you! Let's make some video magic together! Enjoy this episode we recorded with Video Editor and creative Cullen Guckenberger Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:32:15

How to Land Big Sponsorship Deals Even If You Are Starting Out Ft. Justin Moore. E456

1/12/2024
Today is going to Blow-your-mind 🤯 We connected with Justin a few days ago, and after we learned he has raised more than $4,000,000 for his and his wife’s content we knew he needed to come to the show ASAP. So…. Are you ready to uncover the secrets to landing paid sponsorships as a content creator? With that, we dive deep with Justin as he reveals the key strategies, myths, and negotiation tactics for crafting win-win brand partnerships. This conversation is full #goldenboulders and no fluff! We promise, that if you listen and take action following what Justin says… you WILL land a sponsorship ☺️ We learn, laugh and maybe there is a Golden Speedo somewhere in there… Enjoy! Timestamped Overview: 00:00 Excited praise for introducers, seeking enthusiastic support. 03:57 Excited welcome, praised for outstanding content creation. 07:33 Perspective from creator and agency experience insights. 09:41 Podcast team creates content for decision makers. 13:07 Brands need proactive, consultative approach, build relationships. 18:19 Identifying audience needs for potential sponsorship. 19:34 Inspiring story about creating products with audience input. 25:01 Marketing titles change based on organization size. 26:51 Exploring sponsorship and collaboration opportunities for podcasts. 32:07 Choose the right package for your goal. 35:47 Discussing sponsorships, content creation and audience engagement. 37:46 Prefers scripting for efficient and valuable content. 40:38 Helps attract and relax people on camera. 46:27 Nervous about being recorded in public space. 48:38 Handling brand rejections tactfully leads to opportunities. 53:14 Thankful for sharing valuable insights. Hope it helps. 55:38 Sponsorships are for everyone, opportunities abound. 57:05 Ample enjoyment; a delightful and lively experience. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Connect with Justin: Facebook LinkedIn Instagram X Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes

Duration:00:58:32