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Sam has just successfully crowdfunded his first product using Kickstarter. We get the inside scoop on the reality of what it takes to do something like this. We also discuss the current state of crowdfunding and the sometimes weird psychology of customers. We talk about what actually goes on behind the scenes of those explosive Kickstarter campaigns. We also talk real about the mental health struggles of starting your own business. Great chat, lots of laughs and some deep bro bonding.

We've been busy. Luke has been busy on another level. He put it as "the most stressful period of his entire working life" He explains how he launched an NFT, and the results were, to put it simply, bonkers. The livelihood is a podcast that follows two entrepreneurs, Luke Emery and Alex Peet, as they run and launch businesses online. It's an inconsistent, real and unfiltered look into what it's really like running businesses and being financially independent.

In this episode we talk about copywriting and get some tips from a pro who has written copy for one of the world's most popular brands. We read from The Masked Guru, which is a business book Luke was gifted by the greatest living entrepreneur you wish you knew about (this isn't true, it's terrible and funny to listen to) Alex teaches Luke (in 5 minutes) how the founder of TikTok Zhang Yiming turned his apartment into a 40 person office app-making machine; creating tons of apps including...

We're back with a brand new season! You can now watch us too on youtube via https://youtu.be/f7JAocn3KCs The Livelihood Podcast with Luke Emery & Alex Peet (we dropped Lockdown since we're all sick of the idea). In this episode we go through out MMM (Monday Morning Meeting) at 9am and recap what's been happening in our different businesses. This way you can follow along and see what it's really like to grow online businesses from scratch. The next section is we read from the "Masked...

In this episode we talk through some of the strategies that Alex has been advised to execute over his new product launch via Etsy. How is he going to use his social channels to drive traffic through to his site and get sales leading up to Father's day. Luke talks through his new UI design that's been done for his new tool, Etzilla, which sets out to improve the products out there for helping people decide what to sell via Etsy.

Alex has been in ketosis for the past few days to try and improve his focus to get some important tasks done for his business, and we explain why we think the keto diet can be beneficial for enhanced brain function. Luke doesn't drink alcohol, which he believes has been a key factor in his ability to run his businesses for the last 4 years. Alex often uses not drinking as a tool to go through extended periods of productivity. We talk about why alcohol could be hindering your work and give...

In this episode we explore how you can use Etsy to sell your products. We'll be looking at the different marketing strategies and exploring the best tactics for selling on Etsy. The advice in this episode is universal, we just love Etsy as a platform, and Alex is implementing these strategies over the next 3-6 months with his 11 product launches. Luke is not sure if it's true or not, but he does have a theory that the Amazon and Etsy algorithms probably take external backlinks and...

Naval Ravikant is a enormously clever individual that's thought for hours upon hours about creating value and how to profitably grow businesses. We're both huge fans of his, so in this episode we review some of our favourite quotes from him. If you want to know how to get rich, this is a great episode to start off your journey. Link to Joe Rogan Ep with Naval

In this episode we look at how to start an online business online in 2021. We go over the core concepts everyone should know before they start a business, and discuss how and when you should implement those. We ask the question - Should you start a business by creating content first or creating a product first? We explain conversion rates for Instagram and why it might not be that important having 10,000 followers when you are trying to sell We talk about why SEO is such an important...

In this episode we discuss budgeting, we reflect on how we both used to be massively in debt and waiting for the next pay slip. What changed so we were able to invest into businesses? Alex discusses how his strategy allowed him to set clearer objectives in his business and divide his attention to win. Finally Alex discusses his latest experiments with social media on his page @madebyparallel. Follow Alex on IG - @alexdpeet Follow Luke on IG - @thelukeemery

Alex has recently made the move from Cornwall to Spain as the digital nomad lifestyle consumes him. After strolling round a quaint marketplace looking at the strange bric and brac wears of old men that no one wants to buy; he questions whether he is taking a similar approach to them and being product lead rather than market lead. Alex and Luke debate either side, as Luke takes a business approach of being market lead and Alex takes the approach of being product lead. Luke tells the story...

In this 1 year anniversary episode we laugh at all the business ideas we've come up with on the show, including selling trousers to the Police. We discuss whether Alex should move his Amazon business to the US and go over our theory on how to run a successful social media page. This is a theory since we've not done it ourselves because social is f*cking hard.

Big News - Luke sold Van Woof! If you don't follow the show, here is a brief summary - Van Woof was started as a 2 week competition between Luke and Alex to see who could make the most money selling products on Etsy. Luke went on to be featured on the BBC, The Side Hustle Show and sell nearly $400k of pet portraits in 10 months! Luke decided to sell the business, and we discuss why and what Luke's future plans are. We briefly go into some small investing strategies that we use, and...

Alex is getting an apprentice for his business. We discuss the programme in the UK he used to get one, paid for by the government and what training he's going to put in place for them. We talk about feeling nervous about being "the boss" in a situation where no-one really knows what to do. We discuss questions like are they they future of employment? Are Universities History? Embarrassing stories from both Luke and Alex.

Luke is already thinking about his next business ideas... He wants to build something big, but he doesn't know what he's talking about or doing, so he approaches Alex (who acts as his business creation consultant). Enjoy while Luke pitches his 2 big ideas to you. Also, Alex had 2 £1,000+ revenue days this week, which is a huge milestone when you are running a small business and we did a whole episode on it when Luke breached that number! So, congratulations Alex.

In this episode we discuss how we've both had some of the most stressful weeks of our lives, trying to orchestrate house moves and business moves whilst keeping everything running. Luke has just moved to Vietnam and is recording the podcast from hotel quarantine; Alex has moved to Cornwall with his mobile factory (explained in the episode). Both the guys have managed to embody some digital nomad lifestyle during covid-19. Luke decides to keep his little dog woody. We debate the best way...

In this episode Luke talks Alex through his new software concept for sharing audio. We discuss how difficult it can be to get an app off the ground. We also cover the key reasons why so many people are starting software businesses and not doing things like Amazon FBA or physical product based businesses. Alex, of course, defends these approaches and explains why this is a good thing for people who want to make and sell physical products.

In this episode we talk about the 3 business ideas that we think are great to start in 2021 and most importantly why we think they are important in such a strange year. B2B service based businesses - As businesses have had to pivot throughout 2020 and going forward into 2021, it has created opportunities for entrepreneurs to service those companies having to make significant changes. Personalized products - We both sell personalized products and believe that the individuality it creates...

In this bumper episode we cover the latest story about how one reddit thread drove the share price of the GameStop sky high. We talk about value investing and why it's important to put your money into businesses that consciously push to grow and improve rather than investing in commodities like gold and crypto currencies. We finally talk about our actual opinions on national lockdowns, spoiler, we think the government is exercising too much power over the people and killing countless...

This episode we look back at the stereotypical businessman of the 80s and 90s and see if those skills are still relevant today. We also talk about Luke's new favourite website bubble.io, a drag and drop web app creator that could have you creating the next Facebook!