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Rockstar CMO FM

Business & Economics Podcasts

In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums Jeff Clark, Robert Rose and a variety of special guests, what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. It's a show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

Location:

United States

Description:

In this 5-star rated weekly marketing podcast, host 3xCMO Ian Truscott says he's no rockstar but shares, with his chums Jeff Clark, Robert Rose and a variety of special guests, what he calls marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. It's a show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

Twitter:

@rockstarcmo

Language:

English


Episodes

The 5 Martech Hard Kocks and the Myth of AI Doing More with Less Episode

3/16/2024
This week's episode, hosted by 3xCMO and not a rockstar, Ian Truscott, in the Rockstar CMO Marketing Studio, Jeff Clark, former Forrester Research Director, shares 5 hard knocks he’s learned from his experiences of seeing marketing technology implementations gone bad. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses doing more with less and whether this is a myth with AI. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Jeff’s blog post - Marketing Ops: Is Your Machine in Tune? // Latest MQL research from Forrester // Robert’s firm: The Content Advisory // Robert’s shiny new personal website // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Hard Knock Life by Jay-Z on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:50:45

The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode

3/9/2024
In this week’s visit to the Marketing Studio with Jeff Clark, former Forrester Research Director, he shares his five steps for assessing your marketing operational capabilities, a process he has shared in our Street Knowledge blog. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a classic cocktail, discusses classic content, evergreen content and whether AI has a place in helping us create that. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Jeff’s blog post - Marketing Ops: Is Your Machine in Tune? // Latest MQL research from Forrester // Robert’s firm: The Content Advisory // Robert’s shiny new personal website // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Man Machine by Robbie Williams on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:50:42

The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode

3/2/2024
In this week’s episode, the topic for the Marketing Studio with Jeff Clark, former Forrester Research Director is the concept of the Demand Unit Waterfall created by his old chums at Forrester. Our host Ian Truscott asks if this is still relevant and Jeff shares six things for B2B marketers to consider from this model. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who over a cocktail gets Ian sued by Columbia records and asks do you want awareness or trust? Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Forrester’s Demand Unit Waterfall // Robert’s firm: The Content Advisory // Robert’s podcast with Joe Pulizzi: This Old Marketing // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Waterfall by The Stone Roses on Spotify // Texas Hold ‘Em by Beyonce on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:53:53

The RevOps Primer and Storytelling over a Cocktail Episode

2/24/2024
In this week’s episode, our host Ian Truscott picks the brains of our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark to learn more about Revenue Operations, how it’s different from Marketing Operations and how it impacts the marketing function and marketing leaders. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who over a cocktail shares a thought about the storytelling Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Simon Daniel’s post - RevOps Past, Present, Future // Robert’s firm: The Content Advisory // Robert’s podcast with Joe Pulizzi: This Old Marketing // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Machine by Imagine Dragons on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:51:50

The B2B Marketing Lag and Getting Strategic with AI Episode

2/17/2024
In this week’s episode, Ian Truscott and our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark discuss some data about the “B2B Marketing Lag” published by Dreamdata. The stats that Dreamdata shared that caught our eye: // Only 37% of revenue is impacted within a quarter. // It takes 6 months for 50% of revenue to be impacted. // 25% of the revenue impacted by marketing touches will not be generated within a year // B2B customer journeys are 192 days long on average And, spoiler alert! As the blog post shares: “the marketing strategy you’re executing in Q1 will hardly influence revenue in Q1. Most of it won’t even influence revenue in Q2. Some of it won’t even influence revenue this year”. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who over a cocktail shares a thought about the strategic application of AI to your content marketing. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Dreamdata blog post: New data: Testing the B2B Marketing time lag // Interview in episode 103 with Steffen Hedebrandt, the Co-Founder and CMO of Dreamdata // Robert’s firm: The Content Advisory // Robert’s podcast with Joe Pulizzi: This Old Marketing // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Clocks by Coldplay - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:49:32

The Educational Content and Getting Creative over a Kansas City Cocktail Episode

2/10/2024
In this week’s episode, Ian Truscott grabs a free consulting session with our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester Jeff Clark, to discuss educational content marketing. Inspired by an interview on the Pro Serv podcast by Collective 54, Jeff shares the experience of Andrea Fryrear at Agile Sherpas and what she described as “content-driven inbound marketing” and where educational content sits in this model. Jeff and Ian then apply the 5 F’in’ Marketing Fundamentals to this strategy and discuss each step to education content marketing; the Masterplan, Knowledge, Story, Campaign and Machine. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar who, over a Superbowl cocktail, shares his advice on freeing up your marketing team to get more creative. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Ian’s post on educational content marketing: Stop Me If You’ve Heard This One Before // Interview with Andrea Fryrear on the Pro Serv by Collective 54 podcast // SparkToro product for understanding relevant education topics // Robert’s firm: The Content Advisory // The Content Advisory Get Ready to Get Ready for AI Webinar // Robert's podcast with Joe Pulizzi: This Old Marketing // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // School of Rock, by the cast of The School of Rock - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:59:23

The Trends from Metia and Flaws on a Farm Episode

2/3/2024
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss Metia Group’s B2B Marketing Trends Report. They pick their favorites from the 8 trends in the report that CMO’s should consider in 2024. They discuss behaviorial science and AI, sustainability, influencer marketing, and partner marketing and influencers. Ian then winds down the week with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss making flaws a marketing virtue. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Misia Tramp from Metia on LinkedIn // Liz High from Metia on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // International agency Metia Group // Metia Group’s B2B Marketing Trends Report // Robert’s firm: The Content Advisory // Robert’s book website: Content Marketing Strategy // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Fashion by David Bowie - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:48:06

The it's a Sink not a Funnel and Owning Media over a Cocktail Episode

1/27/2024
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott, discuss the ungated 2023 B2B Buyer Experience Report from 6Sense, guided by former guest Kerry Cunningham. The report is based on a survey of 900 B2B buyers, revealing some great insight into the B2B buying process, how late in the buying process buyers are before they contact suppliers, how they’ve defined their requirements and the shortlist. Ian and Jeff dig into the numbers and discuss what this means for B2B marketers. Then Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and over a fancy cocktail this week, they discuss managing your owned media. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // 2023 B2B Buyer Experience Report from 6Sense // The B2B Institute, Ehrenberg-Bass LinkedIn Survey - Advertising Effectiveness and the 95-5 rule: Most B2B buyers are not in the market right now // Robert’s firm: The Content Advisory // Robert’s book website: Content Marketing Strategy // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // It’s oh so quiet by Bjork - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:56:08

The Brown M&M's Marketing Rider and the Marketing Talent Crunch Episode

1/20/2024
In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss the Official Rockstar CMO Rider, inspired by Van Halen and brown M&M’s, it's a list those things that a marketing leader should look for in their new gig, they discuss: #1 The CMO has a seat at the top table #2 Great people #3 Marketing is a core part of the business #4 You are free to play your setlist #5 Brand is valued #6 People love the product #7 Good company culture What would you add to this list? Then, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss the marketing talent crunch. The changing way marketing teams work with external agencies, advisors and freelancers, and how it's important to bring in external help when you need time to focus on innovation. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // The original Official Rockstar CMO Rider // Grant Johnson’s article “Evaluating a CMO Opportunity” // David Lee Roth explains the brown M&M’s in this YouTube video // Robert’s firm: The Content Advisory // Robert’s book website: Content Marketing Strategy // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Pappa’s Got a Brand New Bag by James Brown - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:50:02

The 5 Dysfunctions, Lettuce and Blame Episode

1/13/2024
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott dip into a classic management book and discuss how the 5 Dysfunctions of a Team by Patrick Lencioni can be applied to marketing teams and the 5 marketing fundamentals they discussed last week Then, Ian winds down the week and joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss blame and lettuce over a cocktail. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // 5 Dysfunctions of a Team by Patrick Lencioni // Robert’s firm: The Content Advisory // Robert’s book website: Content Marketing Strategy // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Dysfunctional by Kaytranada and VanJess - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:45:42

The 5 F'in' Fundamentals and Robert's Word for 2024 Episode

1/6/2024
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in' Marketing Fundamentals. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and over a splendid cocktail suggestion, Robert shares his word for 2024. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // The 5 F'in' Marketing Fundamentals Long Play (eBook) // Robert’s firm: The Content Advisory // Robert’s book website: Content Marketing Strategy // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all show notes: Rockstar CMO FM Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube //The Creator Has the Masterplan by Brooklyn Funk Essentials – on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:49:50

The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode

12/31/2023
This week, our host, Ian Truscott, celebrates the year with a compilation of clips from some of the 35 guests he’s gone backstage this year with some choice takes on the topics they’ve covered. Including podcasting, influencer marketing, technology, focus, storytelling, motivation, working with startups and some suggestions for our portal to marketing hell, our Rockstar CMO Swimming Pool. And what better way to end 2023 than with Robert Rose the Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a cocktail, has some sage advice for dealing with the uncertainty of this time of year. Happy New Year!! — The links: The compilation clips: // Seth Goldstein - Episode 148 // Jason Falls - Episode 147 // Rachel Miller - Episode 163 // Brandi Johson - Episode 155 // Caroline Kay - Episode 156 // Cathy McKnight - Episode 173 // Theresa Regli - Episode 158 // Adeola Sole - Episode 162 // Brittany Murphy - Episode 160 // Matthew Woodget - Episode 184 // Jill Jago - Episode 170 // David Allison - Episode 164 // Matt Bailey - Episode 165 // Riaz Kanani - Episode 166 // Todd Irwin - Episode 175 // Keith Smith - Episode 177 // Aaron Templer - Episode 149 The other people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Robert’s firm: The Content Advisory Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all show notes: Rockstar CMO FM Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:58:51

The Predictable Predictions Episode

12/23/2023
As predictable as the supermarket holiday music starting too soon; its prediction season, and rather than come up with our own, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at Forrester, and our host Ian Truscott have spun the dial on the interwebs and share their favorite predictions they’ve read over the last couple of weeks. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar for his predictions and his favorite drink to unwind over the holidays. Happy holidays, and Merry Christmas from all of us. Enjoy! — The links: Jeff & Ian’s favorite predictions: #1 - "GenAI will shatter every company and industry" from Ted Schadler, VP, Principal Analyst, Forrester Research on the Forrester Research blog. #2 - Joe Pulizzi’s prediction for print in B2B marketing Key Trends in Content Marketing 2024: 67 Predictions from the Content Market Institute #3 - “Conversational marketing an AI-driven interactions will increase customer satisfaction” from The Forbes Communications Council #4 - “The traditional B2B demand gen playbook will continue to decline in effectiveness” - John Miller, founder of Marketo, former CMO Demandbase on the OpenView Venture Capital blog #5 - “Event data could be your holiday gift” - Simon Daniels & Conrad Mills, Research Analysts on the Forrester Research blog. #6 - “By 2027, 20% of brands will lean into positioning and differentiation predicated on the absence of AI in their business and products” - The Future of Marketing: 5 Trends and Predictions for 2024 and Beyond by Gartner. The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Robert’s links // Robert’s firm: The Content Advisory // Robert’s book website: Content Marketing Strategy // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all show notes: Rockstar CMO FM Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // The Year 3000 - Busted - on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:49:55

The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode

12/16/2023
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host 3xCMO Ian Truscott discuss 5 questions that you should ask of your social media strategy based on some research from NPR. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares a splendid cocktail for the holidays and shares his thoughts on customer relationships with the Irish proverb “In the shelter of each other, the people live”. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Can Social Media Change Public Opinion on NPR // Robert’s firm: The Content Advisory // Robert’s book website: Content Marketing Strategy // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all show notes: Rockstar CMO FM Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Welcome to the Internet - Bo Burnham - on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:49:58

The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode

12/9/2023
In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar and shares a cocktail to end the week and Robert wonders if it is time to stop doing something to spend time thinking about new strategies in the face of AI. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: // Robert’s firm: The Content Advisory // Robert’s book website: Content Marketing Strategy // Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all show notes: Rockstar CMO FM Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We’ll be right back by Stienski & Mass Media – on YouTube // Boogie On Reggae Woman by Stevie Wonder - on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:46:41

The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode

12/2/2023
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where they share their One-Hit Wonder, Stevie Wonder and Wonderwall. In the Rockstar CMO virtual bar, Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week with Ian, and they discuss content and owned media and maybe a bit about the Dallas Cowboys. Enjoy! — The people: Ian Truscott on LinkedIn and Threads Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: Robert’s firm: The Content Advisory Robert’s book website: Content Marketing Strategy Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Do I Do by Stevie Wonder - on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:49:54

The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode

11/25/2023
In this week’s episode, we get a double dose of The Content Advisory as Ian goes backstage with their Chief Problem Solver and Lead Analyst, Cathy McKnight, who returns to share some research their firm has done into A.I. “Getting Ready to Get Ready for AI”. And the A.I. conversation continues in the Rockstar CMO virtual bar as Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week and some advice that we can apply to any new trend - what happened, so what, now what? Enjoy! — The people: Ian Truscott on LinkedIn and Threads Cathy McKnight on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week’s episode: TCA’s Research - Getting Ready to Get Ready for AI Cathy’s podcast: Uncharted Journeys Robert & Cathy’s firm: The Content Advisory Robert’s book website: Content Marketing Strategy Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube What You Need by INXS - on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:56:24

The Creating Content in a World with AI and Script Writing with a Cocktail Episode

11/18/2023
In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester turns the tables on our host Ian Truscott and asks for his tips on content marketing in a world of AI. In the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week and leveraging his Hollywood experience, shares his tips on working on and reading from a script. Enjoy! — The people: Ian Truscott on LinkedIn and Threads Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads As mentioned in this week’s episode: Our experiment in AI-generated marketing content - Mamby Pamby Land The coverage of the AI-generated track - Heart on My Sleeve - on the Verge Robert’s company: The Content Advisory Robert’s book website: Content Marketing Strategy Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Heart on My Sleeve by AI Drake Ft The Weeknd on Youtube. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:42:27

The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode

11/12/2023
This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester. And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy? Enjoy! — The people: Ian Truscott on LinkedIn and Threads Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads As mentioned in this week’s episode: Saying Goodbye to MQLs - on the Forrester Blog Robert’s company: The Content Advisory Robert’s book website: Content Marketing Strategy Robert’s “Rose Colored Glasses” column for CMI. Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Movin’ on Up by Primal Scream on Spotify Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:45:37

The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode

11/4/2023
This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's market-leading critical event management and national public warning software solutions. As you’ll hear, David has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies, including Microsoft, SAP Concur, F5, and now Everbridge and is passionate about building and leading ground-breaking, purpose-driven teams that focus on innovation. David is also an Executive Professor of Marketing in Technology at Texas A&M University, where he shares his insights and expertise with students who aspire to pursue careers in technology. They discuss his career, what inspired him to choose marketing, his advice on building teams, his work with his students and his excellent suggestion for our portal to marketing hell, the Rockstar CMO Swimming Pool. Following that splendid conversation, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory, to discuss what's on his marketing mind over a cocktail, and this week it's rules and metrics. Enjoy! The people: Ian Truscott on LinkedIn and Threads David Alexander on LinkedIn Robert Rose on LinkedIn and Threads As mentioned in this week’s episode: Everbridge Texas A&M University User Testing product David recommends Robert’s company: The Content Advisory Robert’s book website: Content Marketing Strategy Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We’ll be right back by Stienski & Mass Media – on YouTube Planet Caravan by Pantera on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:52:00