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Millionaire Car Salesman Podcast

Business & Economics Podcasts

The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners. Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

Location:

United States

Description:

The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers and owners. Let Sean V. Bradley, CSP and L.A. Williams teach you how to make money, accumulate wealth, and all-out ball-out in the automotive industry.

Language:

English


Episodes

EP 8:25 SEO Strategies & SEM Secrets That Built a Multibillion-Dollar Automotive Group

3/12/2024
In this insightful episode, marketing professionals and automobile aficionados are treated to an engaging discussion with Joe Zumpella, the Director of Marketing for the Cochran Automotive Group! The conversation swiftly homes in on innovative methods for creating customer loyalty, leveraging the power of digital advertising, and establishing a palpable presence in local communities. With an unwavering dedication to both customer value and communal involvement, Zumpella's narratives offer a masterclass in balancing successful automotive marketing with corporate social responsibility! Joe Zumpella's journey from a casual dealership visitor to a marketing maven for a vast dealer network is as unconventional as it is intriguing! He underscores the effectiveness of geo-targeted digital campaigns, the significance of maintaining a positive community footprint, and the importance of press outreach in amplifying humanitarian efforts. The dialogue transitions smoothly to the technical realm of digital marketing. Discussions about SEO and SEM highlight the necessity of a cohesive relationship between dealership representatives and marketing vendors to realize the full potential of these platforms! Tune in to hear WHO Joe uses to maintain being the marketing master of his region! 🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you 50% OFF! 🏎️✨ Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉 #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15 Key Takeaways Joe Zumpella shares his unexpected entry into the automotive industry and the importance of community-driven marketing strategies. Number one Cochran Automotive Group stands out in its commitment to philanthropy, highlighting specific charitable programs and initiatives. Zumpella offers insights into effective use of earned media strategies to promote community-oriented events and causes. The conversation reveals the impact and significance of SEO and SEM in automotive marketing, and the value of vendor partnerships. Tips on building relationships with local media and leveraging free press opportunities as part of a comprehensive marketing strategy. Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=DEALERSYNERGY About Joe Zumpella Joe Zumpella is an expert marketing professional with two decades of experience, including five years dedicated to the automotive industry. His journey began in the golf industry, where he excelled in sales and spearheaded the creation of golfhq.com. As the Director of eCommerce, Joe navigated the digital landscape, propelling the brand to the top 10 golf retail sites nationally. Transitioning to a boutique digital marketing company in Cleveland, Joe continued to lead successful digital marketing teams. His foray into the automotive sector commenced at Autosoft DMS, where he blended his marketing expertise with insights into the automotive business. A fateful encounter at Sweeney Chevrolet Buick GMC marked a pivotal moment. Initially just passing time with his daughter, Joe's experience caught the eye of the sales manager, leading to an unexpected interview. This twist of fate landed him a role as the Digital Marketing Director, steering the dealership's marketing efforts. The narrative took another turn when the dealership underwent acquisition by #1 Cochran. Undeterred, Joe expanded his responsibilities, overseeing marketing for a network of seven dealerships in northeast Ohio. Today, Joe Zumpella stands at the helm of both digital and traditional marketing for this thriving platform, shaping strategies and driving success in the dynamic automotive landscape Resources Dealer...

Duration:00:50:00

EP 8:24 The Future is Female: How to Tap into 87% Buying Power

3/5/2024
Kicking off Women’s History Month, the Millionaire Car Salesman podcast is bringing you an enlightening episode that takes a deep dive into the underrepresentation of women in the automotive industry! Sean V. Bradley, the show's host, along with co-host Tianna Mick aka T Got Your Keys, engages with Stephanie May from the Women Automotive Network to uncover the challenges and opportunities for women in automotive sectors globally! The episode kicks off with Sean highlighting the disproportionate ratio of women to men on car sales floors and management positions, despite women having significant purchasing power in the automotive market. The discussion navigates the nuances of recruiting and retaining women in automotive roles, focusing on the need for change in dealership culture and practices. With a universal theme of gender diversity, the talk underscores that understanding your customer base leads to a more successful dealership - a rule of thumb that transcends geographical boundaries. Stephanie elaborates on the mission of the Women Automotive Network, emphasizing the importance of including men in the conversation to truly effect change. From London to Detroit, the discussion sheds light on the similarities of challenges faced by women across the automotive industry, regardless of location. Listen in as the episode progresses, and we are introduced to the various initiatives by the Women Automotive Network! 🚀 JOIN Sean V. Bradley and the Millionaire Car Salesman Members at the upcoming Internet Sales 20 Group conference! 🌐 Dealer Synergy is giving you 50% OFF! 🏎️✨ Secure your spot now at www.eventbrite.com/e/761375152577/?discount=MCS24! 🎉 #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15 Key Takeaways There is a significant gap in the representation of women in the automotive industry, despite their substantial purchasing power. The Women Automotive Network seeks to support and empower women globally in the automotive sector, emphasizing the inclusion of men in the conversation. Cultivating a diverse and inclusive dealership culture can be beneficial from both a business and employee satisfaction perspective. Mentorship programs offered by the network play a crucial role in connecting and supporting women's growth in the industry. The Women Automotive Network is organizing their first physical event in Detroit in June, focused on diversity, empowerment, and community building in automotive. Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=DEALERSYNERGY About Stephanie May Stephanie May, a visionary in the automotive industry, has been a driving force in fostering inclusivity and collaboration. Since 2016, she has spearheaded initiatives that have transformed the landscape, culminating in the establishment of the Women Automotive Network – a global community with a staggering 34,000+ members. In 2016, Stephanie took the reins, initiating panels, breakfasts, and workshops at regional automotive events. However, her true mark was made with the launch of the inaugural Women Automotive Summit in Stuttgart, Germany, in June 2019. The event drew 176 attendees and laid the foundation for something far more expansive. When the pandemic forced events to migrate online, Stephanie seized the opportunity to redefine their purpose. The Women Automotive Network emerged, transcending the confines of a traditional event series. As of January 2024, it stands as a global force, boasting a myriad of activities. From a monthly newsletter to a bi-annual mentorship program, a leadership interview series, a job vacancy platform, and both online and in-person events in Detroit and Germany, Stephanie has curated a thriving community. Stephanie reflects with pride on the connections...

Duration:00:53:28

EP 8:23 From Hats to Honda: The Inspirational Story of a Million-Dollar Hat Guy Turned Car Sales Superstar

2/27/2024
Join host Sean V. Bradley in an insightful conversation with Brian Allen, a seasoned car salesman and former hat shop owner. Brian spills the beans on his journey to automotive success, from his early days in door-to-door sales to becoming a top performer in a Toyota dealership! Discover Brian's secret sauce for success, where creating a unique customer experience takes center stage! He dives into the power of infusing enthusiasm and humor into the sales process and curates an office environment that mirrors his distinct personal brand. Brian's wisdom extends to the art of diversifying lead sources and building a referral network through strategic partnerships and networking. Gain practical insights into crafting a partner board in your office and cultivating client relationships that not only last but also fuel a steady stream of referrals! If you're in the automotive industry or aspire to be, this episode is your backstage pass to the strategies and tactics that have propelled Brian Allen to success! Tune in and glean actionable tips on selling cars, creating a standout personal brand, and building a flourishing career in the dynamic world of automotive sales! Key Takeaways Effective branding and personal presentation, like Brian Allen's "hat guy" persona, can create a lasting impression on customers, aiding in recall and customer loyalty. Brian emphasizes the importance of maintaining high energy and using humor to create a comfortable environment for clients, which helps in establishing rapport and closing deals. A salesperson's office setup, inclusive of showcasing achievements, can provide a subtle yet powerful confidence boost, nudging customers towards a positive view of the sales interaction. Diversification of lead sources, like networking within niche communities or creating reciprocal business partnerships, can significantly increase a salesperson's opportunities beyond the dealership's leads. Continuous self-improvement and education are paramount for sales professionals, as it sharpens skills and ensures they are at the top of their game, akin to elite athletes' dedication to practice and growth. Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=DEALERSYNERGY About Brian Allen Andrews Brian Allen Andrews is a dynamic professional with a diverse journey marked by resilience and success. His foray into sales began at the age of 19, where he swiftly ascended the ranks in door-to-door sales, eventually leading his own crew for three years. Seeking new challenges, Brian transitioned to the automotive industry, showcasing his sales prowess at a Toyota dealership. In a mere nine months, he not only emerged as the top seller but seamlessly transitioned to the finance department, where his skills continued to shine. Brian's trajectory within the car business was nothing short of meteoric — from assistant sales manager to finance director, sales manager, and ultimately, general sales manager. However, a bold entrepreneurial spirit led him to diversify. In 2008, he ventured into the retail world by opening a clothing store, demonstrating his adaptability. Despite facing the challenges of the economic downturn in 2009, Brian pivoted to selling fine art and eventually found success in the hat business. An illustrious chapter in Brian's career was marked by owning four hat shops, including the iconic Hat Shop Carmel, recognized by The New York Times as one of the Top 5 places to shop. Unfortunately, the unforeseen challenges posed by the COVID-19 pandemic forced closures, leading Brian to navigate the difficulties and start anew in December 2021, returning to his roots in the car business with a focus on sales. Brian Allen Andrews embodies the spirit of resilience, continually rising above challenges, and embracing new opportunities with unwavering...

Duration:00:59:42

EP 8:22 The Hard Truth About the Internet Sales 20 Group 15 Conference

2/20/2024
Tune in to the latest episode of the Millionaire Car Salesman Podcast, where hosts Sean V. Bradley and L.A. Williams take you on an exciting journey into the upcoming Internet Sales 20 Group conference! Get ready for a powerhouse event featuring top industry experts, successful dealers, and keynote speakers who are set to share invaluable insights and strategies for automotive professionals! This is the most powerful 3-day Conference in Automotive! Discover the secrets to effective personal branding, uncover tactics to boost gross profits, and gain essential tools to overcome challenges in the dynamic and ever-changing automotive market! This episode is your backstage pass to understanding why the Internet Sales 20 Group conference is a must-attend for anyone serious about personal and professional growth in the automotive industry! #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15 Key Takeaways Expert Insights: Learn from top industry experts who share their strategies for success in the ever-evolving automotive market Networking Opportunities: Connect with like-minded professionals, build valuable relationships, and expand your professional network Cutting-Edge Strategies: Stay ahead of the curve with insights into the latest trends, technologies, and strategies shaping the automotive industry Personal Growth: Discover the keys to effective personal branding, boosting gross profits, and overcoming challenges Event Details: Sean V. Bradley invites you to attend the Internet Sales 20 Group conference! Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=DEALERSYNERGY About The Internet Sales 20 Group Conference Welcome to the pinnacle of automotive excellence! The Internet Sales 20 Group Conference is not just an event; it's a transformative experience designed to propel automotive professionals to new heights of success. This conference brings together the best and brightest minds in the industry, including successful dealers, salespeople, and keynote speakers! Don't miss this opportunity to immerse yourself in a dynamic learning environment, gain practical takeaways, and join a community dedicated to driving excellence in the automotive world. The Internet Sales 20 Group Conference is where your journey to automotive success begins. Revolutionizing the Automotive Sales Experience: Insights from the Internet Sales 20 Group Conference The automotive industry is on the brink of transformation, driven by the incessant evolution of sales techniques, the advent of advanced technology, and shifting consumer expectations. The recent Internet Sales 20 Group (IS20G) conference, a gathering spearheaded by industry leaders Sean V. Bradley and LA Williams, has brought to light the need for automotive sales professionals to adapt and excel amidst these changes. In this invigorating conversation, the spotlight is on the strategies that are changing the game for car dealerships and their sales teams around the nation. Key Takeaways: Hybridizing Sales Skills and Digital Strategy: The conference emphasizes the importance of combining traditional salesmanship with innovative digital marketing strategies to enhance dealership performance. Investing in Professional Growth: The necessity for dealership owners and automotive sales professionals to invest in self-development and advanced training is highlighted as a prerequisite for success. Impact of Personal Branding: Emphasis on personal and dealership branding as a key differentiator in the competitive automotive industry surfaces as a critical insight. Embracing a Synergistic Approach to Car Sales In the world of automotive sales, it is no longer sufficient to rely solely on conventional salesmanship. The IS20G conference showcases that a winning strategy lies in the fusion of time-honored sales techniques with modern Internet...

Duration:00:37:48

EP 8:21 The Power of Personalized Websites & Secrets of Amazon Advertising for Car Dealers

2/13/2024
In this episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley discusses the importance of having a well-designed and personalized website for dealerships. Joining Sean in this conversation to emphasize the need for websites to listen to and respond to customers' needs, just like a salesperson would in a showroom, is special guest Gino Cipperooni - the Chief Revenue Officer at Dealer eProcess! The two highlight the features and capabilities of Dealer eProcess, which is the leading web development company in the automotive industry! Sean touches on the importance of website conversion and the need for dealerships to track and analyze their website's performance, the need to conduct a cost-benefit analysis to determine the ROI of different marketing efforts, and how to properly identify areas for improvement for your dealership’s website. Additionally, Sean encourages dealerships to invest in their websites and to prioritize the integration of marketing efforts to maximize conversions and sales. Listen to this information-packed episode and understand the evolving nature of dealership websites and the importance of staying ahead of the curve in terms of personalization and user experience! 🚀 JOIN Sean V. Bradley and Dealer eProcess at the upcoming Internet Sales 20 Group conference! 🌐 Dealer eProcess is giving you 50% OFF! 🏎️✨ Seize the opportunity to stay at the forefront of automotive excellence. Secure your spot now at www.eventbrite.com/e/761375152577/?discount=DEALEREPROCESS! 🎉 #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15 Key Takeaways Importance of Website Personalization: A well-designed and personalized website is crucial for dealerships to connect with customers. The website should listen to and respond to customers' needs, similar to a salesperson in a showroom. Dealer eProcess Features and Capabilities: Dealer eProcess is highlighted as the leading web development company in the automotive industry. Website Conversion and Performance: Sean emphasizes the significance of website conversion and the need for dealerships to track and analyze website performance. Conducting a cost-benefit analysis helps determine the ROI of various marketing efforts. Identifying Areas for Improvement: Dealerships should proactively identify areas for improvement on their websites to enhance user experience and drive conversions. Investment in website development is a strategic move for long-term success. Integration of Marketing Efforts: Sean encourages the integration of marketing efforts to maximize conversions and sales. Prioritizing a cohesive approach ensures a seamless and effective online presence. Staying Ahead of the Curve: The nature of dealership websites is evolving, and staying ahead of the curve in terms of personalization and user experience is essential. Dealerships should embrace innovations to meet the changing expectations of customers. Exclusive Offer from Dealer eProcess: Dealer eProcess is extending a special offer of 50% OFF for attendees of the upcoming Internet Sales 20 Group conference. Dealers are encouraged to seize this opportunity to stay at the forefront of automotive excellence. Event Details: The episode concludes with an invitation to join Sean V. Bradley and Dealer eProcess at the Internet Sales 20 Group conference. Attendees can secure their spot at a discounted rate by visiting www.eventbrite.com/e/761375152577/?discount=DEALEREPROCESS. About Gino Cipperoni Gino Cipperoni, Chief Revenue Officer at Dealer eProcess has been in the automotive website/technology business for over 10 years. He has extensive experience in identifying opportunities within various markets to help dealerships drive sales, profitability, and growth. Furthermore, Gino’s gift for analyzing data, coupled with his deep knowledge of the customer journey, is integral to the success of dealer clients as well as the...

Duration:00:58:05

EP 8:20 Lessons from a Sales and Finance Director of a 10 Rooftop Highline Auto Group

2/6/2024
In the latest Millionaire Car Salesman Podcast, Sean V. Bradley engages in a dynamic conversation with Dennis Gingrich, Sales and Finance Director at The Niello Auto Group! This high-energy episode offers a deep dive into the highline automotive market, exploring Dennis's journey from early car sales to his current leadership role. The duo discusses the challenges of the industry, emphasizing the crucial shift from transactional to relationship-based sales, especially in the evolving landscape post-pandemic! Dennis shares insights into the luxury brands represented by The Niello Auto Group, such as Porsche, Jaguar, and BMW, underscoring the significance of exceptional customer service in catering to high-end clientele. The conversation seamlessly transitions to the central theme of Customer Relationship Management (CRM), where Dennis advocates for harnessing CRM tools to their fullest potential. He stresses the pivotal role of CRM in managing relationships, tracking communication, and delivering top-tier customer service! The dialogue expands to the integration of Artificial Intelligence (AI) into CRM, shedding light on the transformative impact of AI tools in automating tasks and enhancing customer interactions! Dennis encourages sales professionals to embrace AI, recognizing its potential to elevate efficiency and effectiveness in their roles! The episode concludes with a forward-looking perspective on the impending changes in the industry, particularly the introduction of the CARS rule by the Federal Trade Commission. Dennis emphasizes the proactive use of CRM in navigating these changes and ensuring compliance. Overall, this podcast episode is a goldmine of insights for automotive professionals, offering practical tips on CRM optimization, embracing AI, and navigating the complexities of the luxury automotive market. With Dennis Gingrich's wealth of experience, listeners gain actionable strategies to thrive in the ever-evolving automotive landscape! 🚀 Elevate your automotive sales game at the Internet Sales 20 Group conference! 🌐 Join industry leaders converging to share cutting-edge insights, strategies, and innovations that will revolutionize your approach to sales. 🏎️✨ Seize the opportunity to stay at the forefront of automotive excellence. Secure your spot now at www.InternetSales20Group.com! 🎉 #IS20G #IS20G15 #InternetSales20Group #InternetSales20Group15 #InternetSales20GroupConference #InternetSales20GroupConference15 Key Takeaways Shift to Relationship-Centric Sales: The highline automotive market demands a shift from transactional to relationship-based sales. Building strong connections with customers is crucial in adapting to changing industry dynamics. Diversity in Luxury Brands: The Niello Auto Group represents a range of luxury brands, including Porsche, Jaguar, and BMW. Success in the highline market requires a deep understanding of each brand and the ability to deliver a personalized experience. Maximizing CRM Tools: Dennis emphasizes the importance of maximizing CRM tools to manage customer relationships effectively. From tracking communications to ensuring a high level of customer service, CRM plays a pivotal role in dealership operations. AI Integration in CRM: The discussion on AI reveals its potential in automating tasks and improving customer interactions within CRM systems. Sales professionals are encouraged to embrace AI tools as a means to enhance efficiency and effectiveness. Preparation for Industry Changes: Dennis highlights the impending changes in the automotive industry, particularly with the introduction of the CARS rule. Dealerships need to prepare for these changes and leverage CRM for compliance and success in the evolving landscape. About Dennis Gingrich Dennis Gingrich began his retail automotive journey well before entering adulthood, performing various support duties at his father’s independent dealership, Main Street Autos. Upon graduating high school in...

Duration:00:47:00

EP 8:19 A Deep Dive Into FordDirect and OEMs

1/30/2024
In this episode of the Millionaire Car Salesman Podcast, join us for a deep dive into the rapidly evolving world of automotive digital tools and strategies with Trent Cannon, Manager of Product Innovation at Ford Direct. As the industry undergoes a profound shift towards digital compliance and optimized dealership tools, this conversation explores the pivotal role played by Ford Direct in shaping this evolution! Trent Cannon provides valuable insights into the unique positioning of Ford Direct, a company partially owned by both Ford OEM and Ford dealers. Acting as a crucial bridge between individual dealerships and broader corporate objectives, Ford Direct is at the forefront of driving digital transformation in the automotive sector. The episode delves into the strategies employed by Ford Direct to align with dealer interests, offering a glimpse into the wealth of resources available to Ford dealers for enhancing their operations and profitability! Trent's candid discussion covers key aspects such as the significance of dealership websites, the crucial role of OEM compliance, and how Ford Direct supports dealerships in navigating the intricacies of the digital landscape. Whether you're a seasoned industry professional or a newcomer to the automotive scene, this episode provides valuable insights into the dynamic and complex world of digital tools and strategies in the automotive industry! Join us for an enlightening conversation that explores how Ford Direct is shaping the future of automotive sales by providing essential tools and strategies to dealerships, ensuring they stay ahead in the digital revolution! 🌐 Ready to revolutionize your approach to automotive sales? Join us at the Internet Sales 20 Group conference, where industry leaders converge to share insights, strategies, and innovations! 🚀 Don't miss this opportunity to elevate your game. Register now at www.InternetSales20Group.com and secure your spot at the forefront of automotive excellence! 🏎️✨ Key Takeaways Ford Direct serves as a quasi-agency, jointly owned by Ford OEM and Ford dealers, focusing on aligning dealerships with digital advancements. The potential for dealerships to maximize their relationship with Ford Direct exists but may be underutilized, with active communication being key. Implementing OEM-mandated tools and compliance ensures brand consistency across various dealerships, which benefits manufacturers and customers. A crucial factor for dealership success is focusing on lead management and optimizing their digital assets to convert more sales. Challenges in adopting single-point contact models and proper CRM strategies are common but necessary for achieving higher dealership efficiency. "We are ultimately here to move units, not SRPs and VDPs." About Trent Cannon Trent Cannon, a true Raider at heart, hailing from the Black Hole of the Las Vegas Raiders and remaining a devout member of the Raider Nation. His journey in the automotive industry began during the recession in 2010, with the expectation that it would be a short stint of six months at most. Little did he know, it was just the beginning. Trent's career trajectory has been nothing short of remarkable, evolving from the sales floor to roles such as Internet Manager, Internet Director, and Corporate Marketing Director. His professional journey has taken him through various locations, spanning Houston, Austin, Dallas, San Antonio, and currently, he calls the border of Mexico in McAllen home. With a wealth of experience and a diverse background in the automotive landscape, Trent Cannon brings a unique perspective to the table. As the Manager of Product Innovation at FordDirect, his insights and expertise contribute to shaping the future of automotive marketing and technology. Stay tuned for more as Trent continues to make waves in the industry. Maximizing Automotive Sales: Insights from Ford Direct's Trent Cannon The automotive industry is perpetually...

Duration:01:06:40

EP 8:18 23-Year-Old Car Salesman Makes Six Figures in First Year Selling Cars

1/23/2024
In this riveting episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley delves into the extraordinary success journey of David Gutierrez, a standout car salesman at Easy Honda. David's remarkable story unfolds as he reveals the ingenious techniques and strategies that propelled him into the coveted six-figure income bracket within just one year in the automotive sales realm. Listeners are treated to an insider's perspective on David's emphasis on community engagement as a pivotal factor in building a strong and loyal customer base. The conversation takes an intriguing turn as David shares how he leverages cutting-edge tools such as AI and ChatGPT to revolutionize customer interactions, showcasing the transformative potential of technology in automotive sales. Central to David's success is his unwavering commitment to education and continuous self-improvement, highlighting the indispensable role of training and podcasts in staying at the forefront of the industry. As a trailblazer who adeptly navigates the ever-evolving market dynamics, David Gutierrez stands as a beacon of inspiration for aspiring sales professionals, offering valuable insights for those aiming to carve out a thriving career in the competitive world of automotive sales. Tune in to this episode to glean wisdom from David's journey and discover the keys to achieving excellence in the automotive sales arena. Key Takeaways Success in automotive sales is significantly enhanced by supporting and engaging with the community Embracing new technologies like AI and ChatGPT can yield positive results in customer communication Continuous self-improvement through resources like industry podcasts is essential to personal growth Strategic financial planning and investment in assets, like real estate, are crucial for long-term wealth Establishing a relationship and understanding the customer’s needs is fundamental to closing sales "Every morning on the way to work... I listen to the podcast every single morning, and I train every single morning all the time." - David Gutierrez, Sales Consultant at Easy Honda (Houston, TX) About David Gutierrez David Gutierrez, a dynamic and ambitious young professional, has swiftly ascended the ranks in the competitive world of automotive sales. At just 23 years old, David has not only exceeded the six-figure earnings mark but has also become a standout performer at Easy Honda in Houston, Texas. Originally from Mexico, David's journey in the automotive industry began when he relocated to Houston at the age of 7. Growing up, his exposure to the business was through his father, who worked in various capacities within local dealerships. However, it wasn't until 2021, amid pandemic-induced challenges, that David found himself stepping into the world of car sales. Starting as a porter, David worked for an owner with multiple dealerships in California, where he gained insights into the industry. His path took a turn when, after a few months, he transitioned to sales. In September 2022, David joined a Honda dealership in Houston, selling used cars. Under the guidance of mentors and with a determination to learn and grow, he quickly made his mark. In his early months, David achieved a significant milestone by earning his first $10,000 in a single month, a feat that sparked his realization of the vast opportunities in the automotive sales arena. Fueled by a desire for personal and professional development, David committed to self-improvement, mindset refinement, and goal setting. His efforts bore fruit as he consistently sells over 20 cars per month, securing the position of a top salesperson in the pre-owned department for seven consecutive months. Beyond personal success, David sees his journey as a means to positively impact his family's life and envisions this as just the beginning of his upward trajectory in the automotive sales industry. Connect with David on Instagram: @cardealsbydave Phone Number:...

Duration:00:58:15

EP 8:17 Bulletproof Branding: Sean's Early Lessons in Standing Out

1/16/2024
In this captivating episode of the Millionaire Car Salesman podcast, join Sean V. Bradley and co-host LA Williams as they embark on a fascinating journey from Sean's unconventional past to his stellar success in the sales and marketing arena. Sean shares insights into the strategic moves that propelled him from the nightclub scene to becoming a respected figure in the automotive industry. Diving into his early experiences, Sean unveils the creative tactics that set him apart, like his unique customization of bulletproof vests, offering a glimpse into the roots of his branding genius. As the conversation unfolds, Sean emphasizes the pivotal role of building a robust personal brand. He elaborates on utilizing diverse tools—from SEO strategies to effective networking—to establish meaningful connections and relationships across various industries. Tune in for a riveting exploration of Sean's transformative journey and discover the power of strategic branding in the world of automotive sales. Key Takeaways Personal Branding Prowess: Sean's innovative approach to business and marketing dates back to his youth, demonstrating that an entrepreneurial mindset can be cultivated early on Mastery of Craft: Emphasizing the importance of in-depth product knowledge, Sean highlights how understanding each product's unique value proposition is central to sales success Evangelize Yourself: Engaging with a wide array of entities in various communities helps to build a robust network and increases sales opportunities through diverse connections Leverage Technology and Training: The power of tools like CRM, SEO, and social media cannot be overstated, and Sean's self-taught expertise is a testament to diligent self-improvement Value of Time: Sean impresses upon the listener the significance of cherishing and utilizing every second of the day to maximize personal and professional growth "Time waits for no one. Don't wait until it's too late. Make every second count." - Sean V. Bradley, CSP About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 16-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 400 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 16-time Dealers’ Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Provider Partner” in the Automotive Sales Industry. Sean has personally trained over 100,000 Automotive Sales Professionals in 3,500 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 7,000 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million Americans! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 27,000+ automotive professionals. The Art of Branding: How Sean V. Bradley Turned Street Savvy into Industry Success In an industry bustling with the clamor of competing voices, standing out isn't just an art; it's a science. Sean V. Bradley, an icon in the automotive sales world, shares his journey and insights—an amalgamation of nightclubs, cars, and sheer ambition. His prowess in maintaining "Top of Mind Awareness" (TOMA) isn't just relevant to automotive...

Duration:00:57:01

EP 8:16 Enhancing Your CRM with Advanced Technology Integration

1/9/2024
We’re kicking off 2024 in this insightful episode of the Millionaire Car Salesman Podcast, your host, Sean V. Bradley, is joined by Steve Roessler, co-founder of DriveCentric. Together, they delve deep into the pivotal role of CRM technology in the automotive industry and its transformative impact on customer engagement in the Automotive Industry! Sean and Steve provide valuable insights into the current state of CRM and the technology within it in the automotive industry! Both advocate for a shift in focus from transactional to relational communication, emphasizing the pivotal role CRM systems play as the heart of a dealership. The discussion explores the transformative power of video emails and text messages in fostering personalized and engaging interactions with customers. Furthermore, Steve delves into the integration of AI, particularly Chat GPT, into CRM systems. He illustrates how AI technologies can revolutionize customer engagement by automating responses and assisting salespeople with prompts, ultimately enhancing efficiency! The episode concludes with a forward-looking perspective on the future of CRM, highlighting the significance of conversational marketing and the role of AI in optimizing communication processes within dealerships! Tune in to gain valuable insights into maximizing the potential of CRM technology and staying ahead in the automotive industry! Key Takeaways CRM technology is the heart of a dealership and should be used to foster engagement and build relationships with customers Video emails and text messages are powerful tools for creating personalized and engaging communication with customers AI, such as Chat GPT, can enhance CRM systems by automating responses and providing prompts for salespeople The future of CRM in the automotive industry lies in conversational marketing and leveraging AI to streamline communication and improve efficiency "The best CRM is the one that's used." - Steve Roessler, DriveCentric About Steve Roessler Steve is recognized as one of the most prominent voices in automotive advocating for dealerships, customers, and the community. Steve was rated #2 NADA Most Popular Speaking Session, and won 2022's AWA Best Speaker Award. With his infectious personality, audiences enjoy a learning environment that’s fun, inclusive, and informative. Steve has been educating the automotive community for over 10 years, but has another 15 years of expertise servicing customers and teaching them to embrace new technology and long-term strategies that drive sales and market share growth while providing an exceptional customer experience. The Future of CRM: Unlocking the Power of Engagement and AI Introduction In the fast-paced world of automotive sales, staying ahead of the competition is crucial. One of the most powerful tools at a dealership's disposal is a Customer Relationship Management (CRM) system. However, many dealerships struggle to fully harness the potential of their CRM, leading to missed opportunities and lost revenue. In this article, we will explore the key challenges faced by dealerships in relation to CRM and how innovative solutions, such as Drivecentric's AI integration, are revolutionizing the industry. The Importance of Cultivating Relationships In any sales industry, building relationships with customers is paramount. However, in the automotive industry, where the majority of interactions occur online, cultivating these relationships digitally is essential. Traditional CRM systems have focused primarily on database management, but the future lies in engagement-first approaches. As Steve Roessler, CEO of Drivecentric, explains, "We're teaching stores to think engagement first and database second. Customers are buying cars faster than ever, and we need to adapt to this new reality." According to Roessler, one of the key challenges faced by dealerships is the shift from in-person interactions to digital showrooms. To bridge this gap,...

Duration:01:02:52

EP 8:15 Mastering Negotiation Skills: Tips and Techniques from the Blind Master

12/19/2023
In this strategic episode of the Millionaire Car Salesman Podcast, your host, L.A. Williams, delves into the art of effective negotiation in the automotive sales arena! The Blind Master shares key insights and techniques, underscoring the pivotal role of active listening and the mirror technique in signaling genuine understanding to customers. This episode explores the potency of strategic silence and its ability to prompt customers to divulge more information willingly. LA introduces the concept of "no-oriented questions" and elucidates their role in countering superficial affirmations from customers. The discussion underscores the importance of fairness in negotiations and recommends the use of accusation audits to preemptively address potential objections. LA highlights the value of role-playing and the strategic use of emotional labeling to foster transparency and achieve success in the sales process! In the world of car sales, mastering the art of negotiation over the phone is where the money is truly made. Tune into this episode to elevate your negotiation skills and unlock new levels of success in automotive sales! Key Takeaways Use the mirror technique to repeat back the last few words a customer says, showing that you are actively listening Strategic silence can encourage customers to share more information and allow ideas to resonate in their minds No-oriented questions can counter the counterfeit yes and provide a more honest response from customers Fairness is crucial in negotiations, and presenting fair options can lead to successful outcomes Role-playing scenarios with colleagues can help salespeople prepare for different situations and improve their skills Labeling customers' emotions can create transparency and address potential objections before they arise "Role-playing scenarios with colleagues can help salespeople improve their skills and handle different situations." - L.A. Williams About LA Williams III aka The Blind Master L.A. Williams is the Vice President of Dealer Synergy. He has 12+ years of automotive sales experience and has made it his mission to help, educate and level up anyone he comes in contact with. LA once started as a frontline analyst for the organization, but quickly worked his way through the ranks to most recently landing him his current role of Vice President and an official company partner. Although LA holds an executive position with Dealer Synergy, he is completely “hands-on” with the Dealer Synergy family of programs. LA is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone, and inflection. With his inability to see and only hear, he can solely judge a person’s phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with his “The Blind Phone Master’s Phone Sales Mastery” strategies. Furthermore, LA is an NADA Convention Speaker and a frequent 20 group speaker, including the official Internet Sales 20 Group . In addition to his training and speaking engagements, LA is the official co-host of the globally known Millionaire Car Salesman Podcast and a moderator of the Millionaire Car Salesman Facebook Group. LA is also a very successful music producer. He has produced tracks for Dr. Dre, Lil Wayne, Katy Perry, Karina Bradley, and scores more. In addition to having worked with some of the best in the music industry, LA has worked in movies. He was even the voice for Jigsaw in 4 of the SAW movies! LA has taken his music producer, audio, and voice talent to bring a strong form of “entertrainment” to the industry and has...

Duration:00:31:03

EP 8:14 Road to Riches: The Millionaire Car Salesman's Guide to Selling More Cars in 2024

12/12/2023
In this insightful episode of the Millionaire Car Salesman Podcast, your host Sean V. Bradley is joined by none other than T Got Your Keys aka Tianna Mick! Take a deep dive into a critical aspect of automotive sales: proper qualification. Unveiling the essence of successful selling, Sean and Tianna passionately advocate for a return to the basics, emphasizing how building solid relationships and understanding the unique needs of each customer form the bedrock of effective sales! Tianna sheds light on the art of rapport-building, exploring how this fundamental yet powerful skill can create a connection that goes beyond transactional relationships. As they navigate the nuances of tailoring the sales process to fit each individual prospect, Sean and Tianna offer invaluable insights for both seasoned professionals and those just starting in the industry! The conversation doesn't stop there. Sean stress the perpetual importance of training and development, illustrating how staying ahead in the ever-evolving automotive sales landscape demands continuous learning! Through their engaging dialogue, Sean and Tianna provide a roadmap for success in car sales, backed by their years of industry expertise. Whether you're a seasoned professional looking to fine-tune your approach or a newcomer eager to grasp the essentials, this episode is a treasure trove of wisdom that will empower you to elevate your car sales game. Tune in and discover the keys to not just selling cars but building lasting connections and a thriving career in the automotive industry! Key Takeaways Proper qualification is essential in car sales to ensure customers are landed on the right car Salespeople should focus on building rapport, understanding customer needs, and tailoring the sales process to each individual prospect Ongoing training and development are crucial to stay ahead in the industry "You do not want to get into January 2024 and then be like, 'Oh my God, we're not selling cars. Oh my God, we need to start training.' You need to start training now." - Sean V. Bradley, The Millionaire Car Salesman About Tianna Mick aka T Got Your Keys Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is a 3x NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy. Most recently, General Motors Corporate invited Tianna Mick to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry! T Got Your Keys... to Success! The Future of Automotive Sales: Adapting to a Post-Pandemic World Introduction The automotive industry has experienced significant changes in recent years, with the COVID-19 pandemic further accelerating the transformation. As we approach 2024, it is crucial for dealers and salespeople to adapt to the new reality and prepare for the challenges and opportunities that lie ahead. In this article, we will explore the main themes discussed in a recent podcast episode and provide insights on how to navigate the changing landscape of automotive sales. The Impact of the Pandemic on...

Duration:00:59:56

EP 8:13 How to Avoid Going into 2024 with the Wrong Strategies, Processes, and People

12/5/2023
In this special episode of the Millionaire Car Salesman Podcast, join the Millionaire Car Salesman Hosts, Sean V. Bradley, and LA Williams, alongside Dealer Synergy’s CEO - Karen “Karina” Bradley as they delve into the challenges that dealerships are confronting in today's automotive market. The trio sheds light on the Automotive Industry’s market transition from high demand and low inventory to a more competitive and demanding landscape. Emphasizing the significance of a proficient sales team, they explore strategies to navigate these changes and deliver exceptional value to customers. Join us for these illuminating executive discussions, offering invaluable insights on navigating 2024 successfully. The hosts delve into strategic approaches and share secrets that will empower you. Plus, they unravel the exciting prospects awaiting dealerships at the upcoming Internet Sales 20 Group conference. Don't miss this opportunity to tap into the wisdom of top Dealer Synergy executives and gain a competitive edge! Key Takeaways The automotive market is shifting, and dealerships need to adapt to the changing conditions Dealerships that have invested in training and developing their sales teams are better equipped to handle the challenges of the current market The Internet Sales 20 Group conference provides an opportunity for dealerships to learn from industry experts and network with other professionals in the field "If you don't have the appropriate mindset, and if you haven't been building that along the way… your actions are going to stem from whatever paradigm or particular mindset that you carry through this time." - Karen “Karina” Bradley About Karen “Karina” Bradley Karen Bradley, is the CEO of Dealer Synergy, an Award Winning Training, Consulting and Accountability Firm that specializes in building Internet Dealerships or Full Blown Business Development Dealerships Internationally. She is also the Co-founder of Internet Sales 20 Group, an education company that specializes in training automotive sales professionals through their first-class national bi-annual conference. Karen has over 13+ years of Automotive Sales experience and her sole mission has been to help car dealerships and their personnel achieve their maximum potential. She has directly helped over 1,300 rooftops and tens of thousands of Automotive Sales Professionals evolve personally and professionally; and is an NADA Convention Speaker! Karen also has 16 years of Accounting experience and 11 years of experience as a Certified FranklinCovey Trainer and Facilitator for the 7 Habits of Highly Effective People and The 5 Choices to Extraordinary Productivity. She is an instructional design and curriculum development specialist, a Time Maximization and Efficiency Expert, as well as a process engineer. She has been recognized by the National Speaker’s Association for her skills in public speaking and was nominated in 2015 as one of the top 100 Leading Women in the North American Auto Industry, by Automotive News. Karen has also graced the covers of several major automotive magazines; including AutoSuccess’ , for her expertise on the importance and usage of video. Karen’s most important role is as a proud wife and mother of 4 kids, ranging from 6 years old to 21 years old. Combining this role with her role as an owner of multiple companies, by living the 7 Habits of Highly Effective People, Karen is truly able to achieve “Work / Life” Balance. The Shifting Landscape of Automotive Sales: Challenges and Opportunities Introduction In the fast-paced world of automotive sales, staying ahead of the game is crucial. The industry has experienced significant shifts in recent years, with the pandemic exacerbating existing challenges and creating new ones. As we enter the final month of the year, it's important for automotive professionals to take stock of the current landscape and prepare for the future. In this article, we will explore the key themes...

Duration:00:51:52

EP 8:12 Internet Director Wins Ford's Official Video Contest and Gets a FREE $55,000 Ford Mustang Mach-E

11/29/2023
Brace yourself for an electrifying episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP, interviews Matthew Smith, the Internet Director at Matthews-Currie Ford in Florida! Matthew Smith takes us on a thrilling ride through his incredible journey of winning a brand-new car in a Ford video contest! Matthew spills the beans on his contest entry, from his initial hopes to the jaw-dropping moment of being crowned the winner. But that's not all – buckle up for insights into the power of video creation in the automotive industry. Matthew delves into how crafting compelling videos can skyrocket sales and boost customer engagement. Sean V. Bradley, weighs in on the significance of video content in the industry. Sean not only applauds Matthew's success but also dishes out advice on expanding the horizon. Sean urges Matthew to explore collaborations with Ford Manufacturers, opening doors to endless possibilities and learning experiences. But that's not the end of the road! Sean extends an exclusive invitation to Matthew to share his triumph at the prestigious Internet Sales 20 Group 15 Conference (IS20G15)! Don’t worry… you have your chance to attend the IS20G15 too, but you have to tune in to get the details! Rev up your engines and don't miss this episode – it's a wild ride with Sean V. Bradley, CSP and Matthew Smith! Key Takeaways Creating videos in the automotive industry can lead to unexpected opportunities and rewards Taking the time to enter contests and participate in manufacturer initiatives can pay off in big ways Videos can be used to showcase technology, explain features, and build rapport with customers Collaborating with manufacturers and attending industry conferences can provide valuable learning and networking opportunities Matthew's success story serves as an inspiration for other automotive professionals to embrace video and strive for recognition and growth "If you think doing a walk around or a detailed video either for your brand or your dealership, and you don't think there's any benefit to it... there's always at least one small positive." - Matthew Smith, Internet Director at Matthews-Currie Ford About Matthew D.M. Smith Matthew Smith, is the Internet Director at Matthews-Currie Ford in the sunny state of Florida and is a dynamic force within the Millionaire Car Salesman community! Matthew has etched his name in the annals of automotive success, recently clinching victory in a thrilling video contest hosted by none other than Ford itself. As a proud member client of Dealer Synergy and a Member of the Millionaire Car Salesman community, Matthew stands out for his unwavering commitment to excellence in the realm of car sales. His passion for the industry is palpable, and his recent triumph in the Ford video contest is a testament to his creativity and dedication! Beyond the Automotive Internet Department, Matthew's expertise extends to the digital realm, where he understands the transformative impact of video content in shaping the customer experience. His win in the Ford contest is more than just a trophy; it's a symbol of his ability to innovate and stand out in a rapidly evolving industry. In the ever-expanding universe of car sales, Matthew Smith is a name that resonates with success, a true Millionaire Car Salesman who continues to drive not only cars but the standards of excellence in the automotive world. Keep your eyes on Matthew – his journey is one marked by passion, innovation, and a relentless pursuit of greatness. The Power of Video in Automotive Sales: Insights from a Millionaire Car Salesman As an automotive professional, I have witnessed the evolution of the industry over the past 25 years. One thing that has remained constant is the need for effective communication and engagement with customers. In today's digital age, video has emerged as a powerful tool for salespeople to connect with their audience and drive results. In this article, we will...

Duration:01:01:31

EP 8:11 New Car Saleswoman Gains Massive Success in the Post-Pandemic Market by Mastering Video Communications

11/21/2023
In this powerful episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP interviews Brenna Chinn, a product specialist at Koons Woodbridge KIA. Brenna shares her success in the automotive industry on how she worked up to selling over 20 cars in less than nine months! She attributes her success to her use of video in her sales process, specifically video emails and video text messages. By sending personalized videos to customers, she is able to build rapport and excitement before they even come into the dealership. Brenna emphasizes the importance of being personable and enthusiastic in the videos, as well as asking strategic questions to understand the customer's needs and provide a customized value proposition. Chinn also discusses the challenges of selling cars in the post-pandemic market, including high prices and interest rates. She suggests overcoming these challenges by offering financing options, exploring leasing, and highlighting the value of the vehicle. She also recommends leveraging social media and online communities to generate referrals and engage with potential customers. In addition, Chinn receives valuable advice from Sean V. Bradley, CSP, on how to further enhance her sales approach. He encourages her to create videos for a video strategy, including car walkarounds and comparison videos. He also advises her to establish a strong online presence through platforms like TikTok and YouTube, and to target specific communities, such as first responders and medical professionals, to generate referrals and build trust. Key Takeaways Using video emails and text messages can help build rapport and excitement with customers before they come into the dealership Being personable and enthusiastic in videos is key to engaging customers and standing out from the competition Asking strategic questions can help understand customer needs and provide a customized value proposition Overcoming challenges in the post-pandemic market can be done by offering financing options, exploring leasing, and highlighting the value of the vehicle Leveraging social media and online communities can help generate referrals and engage with potential customers Creating videos for a video strategy, including car walkarounds and comparison videos, can enhance the sales process Targeting specific communities, such as first responders and medical professionals, can generate referrals and build trust "The more videos that I send, the more responses I get!" - Brenna Chinn, Koons Woodbridge KIA Product Specialist "Stop trying to sell cars like everybody else! Be the Disruptor.” - Sean V. Bradley, CSP About Brenna Chinn Brenna Chinn is a dynamic product specialist at Koons Woodbridge KIA, bringing a fresh and vibrant energy to the automotive world. With just nine months in the industry, she has already established herself as a rising star, showcasing exceptional talent and dedication! Brenna's passion for cars goes beyond the showroom, as she is committed to providing an outstanding customer experience. Her ability to connect with clients on a personal level, coupled with an in-depth knowledge of Kia's lineup, has resulted in impressive sales achievements. In a remarkable feat, Brenna consistently exceeds expectations by selling over 20 cars in a single month! Her commitment to excellence, coupled with a genuine enthusiasm for the automotive industry, sets her apart as a standout professional. As she continues to grow in her automotive journey, Brenna Chinn remains a shining example of how passion, knowledge, and dedication can drive success in the competitive world of car sales. The Power of Video in Automotive Sales: Insights from Brenna Chinn Introduction In the fast-paced world of automotive sales, standing out from the competition is crucial. With customers bombarded by messages from various dealerships, it's essential to find innovative ways to engage and connect with potential buyers. One...

Duration:01:04:50

EP 8:10 The Evolution of Automotive Sales Prospecting: Traditional to AI

11/14/2023
In this innovative episode of the Millionaire Car Salesman Podcast, LA Williams is joined by none other than T Got Your Keys aka Tianna Mick! LA and Tianna discuss the importance of going back to the basics of car sales. They emphasize the value of being involved in the community, attending local events, and networking. They also highlight the power of handwritten letters and utilizing bulletin boards for advertising. The hosts introduce Chat GPT as a tool to streamline email responses and provide tips on maximizing its effectiveness. Tune in to this episode of Millionaire Car Salesman Podcast to discover how the synergy of traditional strategies and modern tools can elevate your car sales game to new heights. Don't miss the chance to learn from the experts: The Blind Phone Master and T Got Your Keys! Key Takeaways Attend local community events and network to generate new leads Handwrite letters and distribute them in apartment complexes or businesses Utilize bulletin boards in grocery stores and other public spaces for free advertising Use Chat GPT to streamline email responses and save time "Wear your dealership shirt everywhere you go. You are a walking billboard!" - Tianna Mick, T Got Your Keys "Everyone who knows someone who knows you, should know that you sell cars!" - LA Williams, The Blind Phone Master About Tianna Mick aka T Got Your Keys Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is a 3x NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy. Most recently, General Motors Corporate invited Tianna Mick to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry! T Got Your Keys... to Success! The Power of Old School Selling in the Age of AI: A Comprehensive Guide Introduction In the ever-evolving world of automotive sales, it's easy to get caught up in the latest trends and technologies. From AI-powered chatbots to social media marketing, there's no shortage of new tools and strategies to help sales professionals succeed. However, in our quest for innovation, we often overlook the tried and true methods that have been the foundation of successful selling for decades. In this comprehensive guide, we will explore the power of old-school selling techniques and how they can complement and enhance the use of AI in the automotive industry. Prospecting: Going Back to Basics One of the biggest challenges for sales professionals is finding new leads and getting in front of potential customers. While social media and online advertising have become popular methods for prospecting, there is still immense value in traditional community engagement. Attending local events, such as farmers' markets and community gatherings, allows salespeople to connect with potential customers on a personal level. Tianna Mick, a car sales professional, emphasizes the importance of actually showing up and being involved in the community: "We always say it's good to drink at least X amount of water in the morning and at night. We know those are...

Duration:00:38:01

EP 8:9 The Power and Potential of AI in The Automotive Industry

11/7/2023
In this electrifying episode of the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, and LA Williams dive into the world of Artificial Intelligence (AI) in the automotive industry, with an amazing guest, Jared Kilway, founder of Konect AI! Discover how AI can supercharge your dealership's efficiency, streamline processes, and revamp customer interactions. Jared underlines the importance of pinpointing your dealership's specific challenges and harnessing AI to overcome them. From supercharging lead generation to transforming your marketing game, this episode unveils AI's role as a vital ally, working hand-in-hand with your team to achieve monumental success. Listen in and empower your dealership with AI's supercharged capabilities! Key Takeaways AI can eliminate mundane and redundant tasks, allowing human resources to focus on higher-level activities Utilizing AI in customer communication can improve engagement and increase conversion rates AI can be used to automate lead generation, service-to-sales conversions, and marketing strategies Customization and flexibility are crucial when implementing AI solutions to align with dealership processes and customer preferences "Your last impression is your lasting impression." "Innovation is the ability to see changes as an opportunity, not as a threat." About Jarrod Kilway Jarrod Kilway, COO of Konect.ai, is an automotive retail expert with over 15 years of experience on both the vendor technology and dealership side of the industry. Especially knowledgeable in the area of digital retailing, Jarrod sold the first vehicle in the Metaverse while at Germain Toyota of Naples, among other forward-thinking digital marketing and sales advancements. Today he brings his proven track record of innovation to Konect.ai where he serves as the company’s COO. With his industry knowledge and insight, Jarrod is a published author, popular speaker at industry events, and a sought-after professional focused on the next great innovation in auto. The Power of AI in the Automotive Industry Introduction Artificial intelligence (AI) has become a buzzword in the automotive industry, and for good reason. The potential of AI to revolutionize the way we do business is undeniable. From improving efficiency and productivity to enhancing customer experiences, AI has the power to transform the automotive landscape. In this article, we will delve into the key themes discussed in a recent podcast episode on AI in the automotive industry. We will explore the implications and potential impact of AI, and provide insights on how dealerships can leverage this technology to their advantage. The Buzz Around AI AI has been a hot topic in the automotive industry, with companies like Google, Microsoft, and Amazon leading the charge. The use of AI in marketing and advertising has already proven to be highly effective, and dealerships can benefit from this technology as well. By utilizing AI, dealerships can save time, eliminate mundane tasks, and improve the overall efficiency of their operations. One of the main advantages of AI is its ability to automate redundant and replicable activities. This frees up human resources to focus on higher-level tasks that require human engagement and creativity. By delegating these mundane tasks to AI, dealerships can maximize their productivity and increase their chances of success. The Role of AI in Sales and BDC AI can play a crucial role in sales and business development centers (BDCs). By using AI-powered chatbots, salespeople and BDC reps can automate their responses to emails, text messages, social media interactions, and more. This ensures that every customer interaction is handled in a timely and effective manner, increasing the chances of conversion. AI can also assist in lead generation and management. By analyzing customer data and behavior, AI can help identify the best audience for a dealership's marketing efforts. This allows dealerships...

Duration:00:48:16

EP 8:8 The Millionaire Car Salesmen LIVE: Answering All Of Your Questions

10/31/2023
In this week’s episode of the Millionaire Car Salesman Podcast, you spoke and we listened! Host Sean V. Bradley, CSP and co-host LA Williams answer questions from the Millionaire Car Salesman Facebook group, where we have over 27,000 automotive members! Tune in as Sean and LA discuss techniques for calling high-interest rate clients, juggling multiple customers in the showroom, and the importance of mindset in the car sales industry! They emphasize the need to show customers the problem they have and present themselves as the solution. Listen in to understand the importance of being consistent and creating a mind-blowing experience for customers to encourage referrals! Key Takeaways Show customers the problem they have and present yourself as the solution. When juggling multiple customers in the showroom, ensure they are at different stages of the sales process. Draw on the customer's pain points and offer solutions to stand out from the competition. Seek first to understand the customer's wants and needs before emphasizing warranties, special rates, or features. "Seek first to understand and then to be understood." - Sean V. Bradley About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 15-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 400 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 14-time Dealers’ Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Provider Partner” in the Automotive Sales Industry. Sean has personally trained over 100,000 Automotive Sales Professionals in 3,500 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 7,000 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million Americans! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 27,000+ automotive professionals. About LA Williams L.A. has been blind for 30+ years and has had to live in a world with NO SIGHT… only sound, tone and inflection. In addition to being a National Phone Sales Trainer for Dealer Synergy, L.A.is also a very successful Music Producer. He has produced tracks for Dr. Dre, Lil’ Wayne, Katy Perry, Karina Bradley and SCORES more. Additionally, L.A. has worked in Movies as well. He was even the voice for Jigsaw in one of the SAW movies! You do NOT want to miss meeting and learning from this incredible human being. He is not just a trainer, he is an inspiration. The Toxic Culture in the Automotive Industry: A Comprehensive Analysis Introduction The automotive industry is known for its fast-paced and high-pressure environment, where salespeople are constantly striving to meet targets and close deals. However, there is a growing concern about the toxic culture that exists within many dealerships. Salespeople often face degrading treatment from management, and the turnover rate is notoriously high. In this thought leadership article, we will delve into the main themes discussed in a recent podcast episode of the Millionaire Car Salesman, where industry experts L.A. Williams and Sean V. Bradley answered questions from the audience. We will explore...

Duration:01:10:11

EP 8:7 How a Top Performing Car Saleswoman Built Her Career to Become an Automotive Group Corporate Executive

10/24/2023
In this week’s episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP interviews Morgan Jeter, a corporate executive at the Germain Automotive Group. They kick off the conversation by discussing the lack of female representation and leadership positions within the Automotive Industry. Morgan and Sean discuss the challenges women face in the industry, such as long hours, poor reputation, and the need for more opportunities/support for women! Listen in and understand the importance of accountability and holding people to high standards. Morgan shares a powerful story about the impact of selling cars and the need to treat every customer and employee with care. The conversation highlights the need for change and the potential benefits of increasing female representation in the automotive industry. Join Sean and Morgan in this enlightening discussion as they explore these vital topics, aiming to inspire change and drive progress in the automotive industry! Key Takeaways The automotive industry lacks sufficient female representation, particularly in leadership positions Dealerships need to understand and address the specific challenges and needs of women in order to attract and retain female talent Sales managers play a crucial role in facilitating the flow of the day and helping their team members grow and succeed Training is a key challenge for salespeople in the automotive industry, and continuous learning and development are essential for success Accountability and holding employees to high standards are important for creating a culture of excellence in the dealership Every car deal has the potential to impact someone's life, and treating each customer and employee with care and respect is crucial "The biggest downfall and the biggest area of opportunity that we have within the dealerships on the floor is training for all situations." "Accountability is by far the thing that we're missing the most, and accountability and kind candor having being able to have those tough conversations, but also holding people accountable in a kind way." About Morgan Jeter Morgan Jeter, a seasoned professional in the Automotive Industry, first embarked on her journey to the showroom floor of a quaint small town. Over the past 14 years, she has navigated various facets of the industry, from sales to management and retail development, demonstrating her ability to adapt to the industry's ever-evolving landscape. Her innovative thinking and creative prowess earned her the prestigious "Best Idea" title twice in the 20-group competition. Having honed her skills at Permaplate alongside industry leaders, Morgan now steers the Germain Concierge ship at Germain Automotive Partnership. Her approach combines traditional methods with cutting-edge strategies, reflecting her commitment to driving the industry forward. However, Morgan's story goes beyond her professional achievements. She comes from a family of successful women in sales, and she is on a mission to inspire women within and beyond the dealership. Her aim is to showcase that with passion, determination, and a touch of creativity, there are no limits to what women can achieve in this industry. Beyond the Showroom: Outside of her automotive career, Morgan cherishes family adventures with her husband, James, and their beloved children, Maxwell and Marley. Whether they're cycling, camping, or embracing the great outdoors, they eagerly embrace each adventure. In addition to her automotive endeavors, Morgan has ventured into a new project, having launched a Photo Booth company. The inaugural event, "Kain and Friends," in Lexington, Kentucky, was a resounding success. Her weekends are dedicated to capturing moments, spreading joy, and sharing laughter wherever she goes. Notable Achievements: Morgan boasts the distinction of having won the "Best Idea" accolade twice, and she has successfully established and managed a thriving buy center, acquiring 80-100 cars...

Duration:01:04:01

EP 8:6 Innovative and Unconventional Strategies for Prospecting, Referral, and Lead Generation

10/10/2023
In this week’s episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP sat down with Tracy Elkins, a seasoned sales professional at Timber Ford, to explore her unique background and experiences in the automotive industry. Tracy shares valuable insights into the world of car sales, emphasizing the significance of relationships, community involvement, and targeted marketing strategies. Sean and Tracy underscores the importance of actively engaging with your local community through the Chamber of Commerce and community events. Listen in to discover how these relationships can lead to a steady stream of referrals, and overall, boosting your sales game! What’s another Tracy ‘success secret’? Working the service drive and providing top-notch customer service. Discover how this approach can lead to repeat business and a constant flow of referrals. Listeners, whether you're a car sales veteran or just starting your journey in the automotive industry, Tracy Elkins' insights are sure to inspire and guide you towards achieving millionaire car salesman status. Tune in now and accelerate your automotive sales career! Key Takeaways Participating in Chamber of Commerce events and community activities can help build relationships and generate referrals Targeting specific tribes, such as educators and parents, can create trust and increase sales opportunities Providing unique and personalized gifts, such as first aid kits or flashlights, can leave a lasting impression on customers Becoming certified in car safety seat installation and inspection can position salespeople as safety experts and generate leads Working the service drive and providing exceptional customer service can lead to repeat business and referrals "The more people you talk to, the more opportunities you have to hit home runs." - Sean V. Bradley About Tracy Elkins Tracy Elkins, has been working in car sales for just one month but possesses an extensive background in sales, event management, promotion, and networking. Tracy previously held the position of Director of Sales and Events at a prominent conference center and also held a license as a Real Estate agent. Before these roles, she served as the Manager of the local Community Center, simultaneously holding the positions of President of the Chamber of Commerce, President of the Library, and Community Education Director for the local school district, showcasing exceptional multitasking abilities. Known for their ambition, outgoing nature, and genuine passion for building relationships and helping others, Tracy is highly goal-oriented and thrives on challenges. For the past nine years, Tracy has been a dedicated single parent to three remarkable children, aged 16, 14, and 11. They share their home with four large dogs and cherish quality time with their family. Additionally, Tracy, is an accomplished artist who enjoys creating acrylic paintings during their downtime. Tracy's overarching aspiration is to achieve extraordinary success in all their endeavors, including their venture into car sales. In the future, they aspire to become a public speaker, sharing their inspiring story of resilience and the transformative power of the law of attraction and a positive, grateful attitude that has not only changed their life but also served as inspiration for many others. The Power of Networking and Community Involvement in Automotive Sales Introduction In the competitive world of automotive sales, it takes more than just product knowledge and a persuasive pitch to succeed. To truly excel in this industry, sales professionals must go above and beyond to build relationships, establish trust, and create a strong network of potential customers. In this thought leadership article, we will explore the power of networking and community involvement in automotive sales, drawing insights from a conversation between Sean V. Bradley, CSP, and Tracy Elkins, a successful car salesperson at Timber...

Duration:00:50:12