Beers with Max

3:20 We had 7-8 people. Make something sell something.. You were never done. Clients realized barriers to entry were low. Training in-house marketing departments. Feed creative ideas into their teams. CMO are so focused on tactics (content ect) & data. What has gone out the window is creative ideas. 4:57 6:18 You mention commoditization Agencies are defensive about this How do You know that marketing services has become commoditized? Biggest: when you compete on price alone: you have a problem Not “magic”. Marketing directors now are people inside ad-agencies - they don’t believe magic still exists. 7:39 10:48 They were giving away the ideas to get the work. OPPOSITE The real money is in the idea work. Anyone can do it… freelancers. Thats what we do. 11:47 16:22 How do you sell strategy? People out there don’t believe their ideas can be sold. “Hold up your right hand and say everything you have learned is useless. Disconnect between what they know is valuable and what they are confident in selling