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Business Not 101

Business & Economics Podcasts

Business (Not) 101 Podcast explores the (un)common side of business that goes beyond the traditional teachings and delves into the practical, real-world strategies and insights that successful Founders, Entrepreneurs, Business Authors and Business leaders use to drive growth and achieve success. Each episode will feature in-depth interviews with industry experts and thought leaders, who will share their personal experiences, successes, roadblocks and failures, as well as their innovative approaches to overcoming common business challenges.From marketing and sales to operations and finance, we'll cover all aspects of running a successful business and offer actionable advice for listeners looking to take their ventures to the next level. Whether you're a freelance, seasoned entrepreneur, a small business owner, or just starting out, this podcast will provide you with the insights, inspiration, and tools you need to succeed in today's fast-paced, ever-changing business landscape. So join us, and let's go Beyond the Basics.

Location:

Canada

Description:

Business (Not) 101 Podcast explores the (un)common side of business that goes beyond the traditional teachings and delves into the practical, real-world strategies and insights that successful Founders, Entrepreneurs, Business Authors and Business leaders use to drive growth and achieve success. Each episode will feature in-depth interviews with industry experts and thought leaders, who will share their personal experiences, successes, roadblocks and failures, as well as their innovative approaches to overcoming common business challenges.From marketing and sales to operations and finance, we'll cover all aspects of running a successful business and offer actionable advice for listeners looking to take their ventures to the next level. Whether you're a freelance, seasoned entrepreneur, a small business owner, or just starting out, this podcast will provide you with the insights, inspiration, and tools you need to succeed in today's fast-paced, ever-changing business landscape. So join us, and let's go Beyond the Basics.

Language:

English


Episodes

Talking about the importance of Mentorship with Maja Baranova of Femme Palette

8/20/2023
Bio: Meet Maja, a professional with a human approach. Maja has extensive experience in relationship-building and people operations, particularly in the fast-paced startup environment. Maja successfully built the HR department from scratch, single-handedly scaled a startup by recruiting talented people and keeping high retention rates, working closely with C-level managers and team leaders to provide guidance in leadership, people management, and hiring. Maja's passion lies in helping individuals navigate their career path, achieve their full potential, and find balance and fulfilment. As a mentor, she provides guidance and support to help individuals overcome career challenges and thrive. As a speaker, she shares powerful stories about facing and overcoming challenges in career to inspire, motivate and encourage people on their journey, building on her ability to connect with the audience on a professional, personal as well as emotional level. In her role of Mentor Success Manager, Maja is assessing and interviewing mentors, managing the mentor community, creating resources which help mentors to improve crucial mentoring and professional skills, and facilitates online workshops and Panel Talks. Maja's mission is to challenge stereotypical approaches in business as well as common societal expectations imposed on individuals by bringing perspective and insights, and initiating important conversations. She believes that understanding the connection between our career and other elements of our lives is crucial in finding balance and achieving our full potential. Links: My linkedIn: https://www.linkedin.com/in/maja-baranova/ Femme Palette web: https://www.femmepalette.com Pathless Path book: https://think-boundless.com/the-pathless-path/ Woman of Impact with Lisa Bilyeu: https://www.youtube.com/@LisaBilyeu Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:37:13

Talking about the "Stripped-Down Guide to Content Marketing" with John Egan

8/8/2023
John Egan is a content creator and marketing strategist who believes the world needs more high-quality writing. Founder of Jayhawk Media, has been a content marketing entrepreneur since 2017. Prior to Jayhawk, he began his writing career in newspaper journalism, rising through several editorial positions before entering the content marketing business in 2010 as editor in chief at Bankrate Insurance. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. Learn more online: www.johnegan.net https://johnegan.net https://www.facebook.com/JohnJEgan https://twitter.com/JohnJEgan https://www.linkedin.com/in/johnjegan/ Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:20:59

Talking about Account Based Marketing with Andrei Zinkevich Founder of FullFunnel.io

7/20/2023
Founder of Fullfunnel.io ( full-funnel account-based marketing operations for B2B tech companies) and ROIplan (marketing planning platform). Andrei lives and breathes B2B marketing since 2007. In 2019 he published "LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads" book that was awarded as the best B2B marketing ebook and was included to 100 Best B2B Marketing Books of All Time by Bookauthority. Host of The Full-Funnel Marketing Podcast. Additional links to resources I’ve mentioned during the interview: B2B demand generation: the ultimate guide to building demand gen engineABM strategy: the step-by-step guide for B2B companiesGTM strategy for B2B companies: the step-by-step guideStep-by-Step Guide to Modern B2B Buyer Journey and How to Influence it With Full-Funnel Marketing7-Step Ideal Customer Profile GuideOutro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:39:02

From Self-Publishing to become a book Publisher with Julie Broad Founder of Book Launchers

7/8/2023
Julie Broad, founder of self-publishing services firm Book Launchers and Amazon Overall #1 Best Selling Author, knows what it takes to successfullyself-publisha book.Julie’s titles includeMore than Cashflow,which topped Amazon, The New Brand You, andher latest book,and 11 time award winner,Self-Publish & Succeed.An expert on writing a book with marketing in mind, Julie teaches authors how to write a #noboringbook on her popular YouTubechannelBookLaunchers.TV. Her advice for authors and investors hasalsobeen featured inForbes,Entrepreneur.com, Yahoo! Business, CTV, theToronto Sun, and Medium.com. https://juliebroad.com https://www.linkedin.com/in/juliebroad/ https://www.linkedin.com/company/book-launchers/ Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:27:29

Talking about web3 and AI to empower next generation of organizations with Arda Erturk Founder of Bonfire

6/20/2023
Arda Erturk is a serial entrepreneur and the co-founder of Bonfire. Bonfire is an AI-powered knowledge tool that centralizes all the information about an organization and provides a knowledge base and custom chatbots leveraging the company data. He previously co-founded Roll Scooters, Canada’s leading shared e-scooter and e-bike operator. Arda studied Machine Learning & Data Science at the University of Toronto. https://www.linkedin.com/in/ardaerturk/ https://www.linkedin.com/company/justbonfire/ Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:36:32

Talking with Becca Powers, Author of "Harness Your Inner CEO"

6/8/2023
Becca Powers is an award-winning hi-tech sales executive and motivational speaker. With over 20 years of experience, her career boasts Fortune 500 giants such as Dell and Cisco. From growing up with musician parents who flirted with addiction, to dropping out of college and becoming a single parent of two by the age of 28, Becca’s guts-and-grit journey to success reaches beyond business. As a motivational speaker, she empowers women to prioritize themselves for a more fulfilling, joyful life. Learn more at www.beccapowers.com. www.beccapowers.com https://www.instagram.com/beccapowers1313/ https://www.facebook.com/beccapowers1313/ https://www.linkedin.com/in/beccapowers1313/ Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:26:01

Gamification of Mental health education with Negar Yaghoobi Founder & CEO of Colorful Zone

5/20/2023
Negar is Founder and CEO Colorful Zone Colorful Zone is a well-being factory for designing products to improve the state of well-being in individuals. We integrate cognitive science with intelligent technologies to create personalized solutions. Meet: Joyi - Our product works like a digital vitamin for mental health and it helps our clients improve their quality of life. https://www.linkedin.com/in/negaryaghoobi https://colorful.zone Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:28:47

Talking customer polling research as a service with John Li Co-Founder of PickFU

5/8/2023
Bio John Li is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. From solopreneurs to Fortune 100 giants, companies of all sizes trust PickFu to help them make smarter, faster data-driven decisions. With degrees in Computer Science and a strong product background, John is passionate about building systems that help others succeed. Fun Fact, when not building PickFu, John shuttles his kids around in his dream car (a minivan). Links PickFu: https://www.pickfu.com Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:26:16

Enter the nervous system regulation, finding wellness for entrepreneurs with Dana Doswell

4/20/2023
Meet Dana I have been in the world of personal development for 9+ years, was that person that tried talk-therapy multiple times only to never actually feel like I made any real lasting change. After reconditioning my nervous system through de-conditioning and somatic therapies, I rarely ever feel anxiety anymore (it used to be crippling for me), my hormone levels have improved across the board, I sleep better, I learn faster, I experience stress on a weekly basis instead of daily (or hourly) ... the list goes on. I knew I needed to educate more people about how to harness the power of nervous system regulation. I'm so excited to bring this process to all the people embarking on their healing journey Credentials Somatic Parts Coaching Certification Applied Polyvagal Theory through movement. 600+ hours of 1:1 practical coaching 200 hours of practical group coaching 3 years of independent research Outside of that, her own personal healing journey!www.danadozzyy.com Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:41:29

Technology and design thinking to empower creativity with Mohamed Hamad Founder of Third Wunder

4/8/2023
Originally from Auckland, New Zealand, and now residing in Montreal, Canada, Mohamed is a web marketing and development professional with 2 decades of experience in web development and design and almost a decade of experience in web marketing and SEO. He has worked in government, for startups and agencies around the world. Graduating with a Bachelor of Information Systems in UX Design and System Integration from MIT in Auckland, Mohamed has worked across the gamut of the tech industry. From project management for government, web development and R&D at a Montreal-based startup, and Account management and Digital Strategy at Montreal’s largest performance-based marketing agency (NVI, now iProspect). Mohamed co-founded Third Wunder in 2014, and has since built an agency that has worked with well-known brand names, including L’Oreal and Airbnb, and companies in Canada, the US, Ireland, Australia and New Zealand. Links: https://www.thirdwunder.comOutro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:27:20

57 Tips learnt over 47 years of work with Author Glenn Poulos

3/20/2023
Glenn Poulos is the cofounder, vice president, and general manager of Gap Wireless Inc., a leading distributor for the mobile broadband infrastructure market. With over three decades of experience in sales, he has developed a successful belief and strategy system by spending thousands of hours in the field or on the phone with customers and working with salespeople in several successful companies. Author of: Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career Selling www.glennpoulos.com https://www.facebook.com/glenn.poulos https://twitter.com/GlennPoulos https://www.linkedin.com/in/glenn-poulos-45bab86/ https://www.instagram.com/glenn.poulos/ Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:21:19

Understanding what really good culture is and what it's not with Lyndsay Dowd, Founder of HeartBeatforHire

3/8/2023
Lyndsay Dowd is a Top 10 Coach featured on Apple news, a speaker and has a 25+ year sales career. She is an accomplished leader, decorated seller and has successfully managed large, diverse, high performing sales teams. 23 of those years were spent climbing the ranks at IBM. Lyndsay has expertise in Software Sales, Channels, Leadership, Management, DEI and storytelling. She has devoted her career to educating Sales Leaders on building positive culture and trust to get the best results from their teams. She is a graduate of University of Colorado, Boulder and has completed sales and management courses with Harvard, Duke along with dozens of other courses throughout her career. She is a wife and mother to teenage boy girl twins and 2 Weiner dogs. She lives just North of Boston. Social links https://www.linkedin.com/in/lyndsaydowdh4h https://www.instagram.com/lyndsaydowdH4H https://www.facebook.com/LyndsayDowdH4H https://www.tiktok.com/@lyndsaydowdh4h https://www.youtube.com/lyndsaydowdH4H https://heartbeatforhire.com/ Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:29:41

Creating the Next Audio AI with Ladan Golshanara, CTO of Waveshaper AI

1/20/2023
Ladan is founder and CTO of Waveshaper AI (https://waveshaper.ai ), a startup that has developed technology for real time audio processing using deep learning. She is a machine learning and data researcher with a PhD in computer science from SUNY Buffalo. Since arriving in Montreal she has been on winning teams of AI hackathons held at Concordia University and MILA. She has also been training her personal organic neural networks on fascinating and useful problems such as communicating in the French language and discovering optimal vertical ascent paths on various climbing walls located throughout the city. https://ladan.io https://waveshaper.ai ladan@waveshaper.ai Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:21:33

How to influence the influencers with Chanelle Garrow, Founder of Social Lens Media

1/8/2023
With over 6 years of experience in the social media and influencer marketing industry as both an influencer and brand management side, Chanelle has gained intensive knowledge and understanding of the market from both perspectives. She has helped numerous brands elevate their business. She has helped well known brands with their influencer marketing strategies by gaining over 20 million impressions and growing, maintaining an average CPE of $0.08 per campaign, and increasing revenue 5x on average in only a few months. Chanelle brought Social Lens Media to life to give brands the opportunity to a hands-on influencer marketing experience that will help guide your business in the right direction. www.sociallensmedia.com www.instagram.com/sociallensmedia https://www.tiktok.com/@sociallensmedia?_t=8XXkkMqRLZF&_r=1 https://www.linkedin.com/company/social-lens-media/ Book name: Built to sell Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:32:56

Creating Simplicity in connecting with George El-Hage of Wave Connect

12/20/2022
We are on a mission to make information sharing easier and more efficient than ever before. Helping teams use digital business cards to showcase their brand, build more meaningful connections, and instantly share key personal or company information from anywhere. In order to build better relationships, you need a better way to connect. With Wave, you can exchange contact information with anyone in seconds, better engage your audience with your online channels, and manage your contacts all in one place. How to reach me: https://app.wavecnct.com/profile/george.el-hage Website: https://wavecnct.com/ Discount code for the intro is BUSY101 for 15% off any product on the store. George El-Hage Founder & CEO Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:28:48

From Paris to Tel Aviv helping business grow their Brands with Sharon Brand of Brand's Media Group

12/8/2022
With over seven years of experience in Communication, Digital, and Influencer Marketing within the Fashion sector, Sharon uses her international and widespread experiences to individually consult brands, influencers, and entrepreneurs on how to elevate their online presence and achieve their goals through various branding and marketing initiatives. As a Parsons Paris graduate, she applies her skills to build her client’s trust and creates a strategic business plan that is easy to understand and follow that reflects the brand’s need of growth. Result-driven and passionate, Sharon has grown her own social media following over the years by creating an online community and by working closely with various international brands." SHARON BRAND Founder, Brand's Media Group sharon@brandsmediagroup.com www.brandsmediagroup.com Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:29:57

Finding the spontaneity in perspective with Vanessa ElChakieh founder of Unflapp

11/20/2022
Dynamic and unifying, Vanessa has been a communicator and entrepreneur in the world of marketing and brands for 10 years. Founder consultant at Unflapp, she guides the leaders of well-established companies towards their growth. Lecturer at HEC Montréal, speaker and workshop leader, Vanessa thrives in the popularization of subjects such as brand management, marketing, consumer psychology as well as self-knowledge and the importance of relationships in business. Holder of a B.A. in psychology and an M.Sc. in marketing, Vanessa is often characterized as a “brand whisperer” and a “business psychologist”. One thing is certain, his interactive and transformational approach will change your outlook on marketing forever! Interviewing inspiring book authors and leaders in various disciplines, Vanessa has a strong belief that if we let our genuine affection for people and for learning guide us, we will never stop growing (in life as well as in business). https://vanessaelle.com linkedin.com/in/vanessaelle hello@vanessaelle.com (French) Dynamique et rassembleuse, Vanessa est communicatrice et entrepreneure dans le monde du marketing et des marques depuis 10 ans. Fondatrice consultante chez Unflapp, elle guide les dirigeants d’entreprises bien établies vers leur croissance. Chargée de cours à HEC Montréal, conférencière et animatrice d’ateliers, Vanessa s’épanouit dans la vulgarisation des sujets tels que la gestion de marque,le marketing, la psychologie du consommateur ainsi que la connaissance de soi et l’importance du relationnel en affaires. Détentrice d’un B.A. en psychologie et d’une M.Sc. en marketing, Vanessa est souvent caractérisée de “brand whisperer” et de “psychologue des affaires”. Une chose est certaine, son approche interactive et transformationnelle changera votre regard sur le marketing à tout jamais! Interviewer d’auteurs de livres et de leaders inspirants dans diverses disciplines, Vanessa a la forte conviction que si on se laisse guider par notre affection authentique pour les gens et pour l’apprentissage, nous ne cesserons jamais de croître (dans la vie tout comme en affaires). Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:30:03

Learning from entrepreneurs through a podcast with Take the Lead host Carine Badran

11/8/2022
Carine is the podcast host of Take The Lead. She has interviewed various leaders in different industries in order to find out what makes them the best of the best. As a content creator, she has been able to gauge the attention of listeners and viewers in over 40 countries. From business to mindset, her podcast uncovers stories of leaders from multiple backgrounds & circumstances. Instagram: Take The Lead - https://www.instagram.com/taketheleadpodcast/ Carine - https://www.instagram.com/carinebadran/ Podcast: Apple - https://podcasts.apple.com/us/podcast/take-the-lead-with-carine-badran/id1474701885 Spotify - https://open.spotify.com/show/77Y9i4oQIq5WnrCQBTuI7h Email: carinenzbadran@gmail.com Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:28:48

Finding the right path for your SaaS with Gia Laudi co-founder & CEO of Forget the Funnel

10/20/2022
I've been building and launching brands online since Y2K was a thing. In 2009, I started working with tech startups and SaaS companies and never looked back.Because SaaS lives and dies by the value delivered to customers — and retention over time — marketing's impact on revenue extends far beyond the more traditional acquisition focus. In SaaS, marketing (whether you call it that or not) has a huge role to play, and a critical seat at the table. To me, that makes marketing & CX in tech one of the most innovative, interesting, and increasingly in-demand areas of specialization.It was while leading Marketing for Unbounce (a largely marketing-led SaaS) that I discovered customer experience mapping. One where the entire relationship with customers — from experiencing the problem to engagement and expansion — is measured notbased on transactional moments and business metrics, but instead on customer’s success milestones.I realized that if I could operationalize the process of helping customers reach their goals, we'd reach ours. And we did. The following year, we grew revenue nearly 900%.Since then, I've worked with SaaS teams like Sprout Social, Appcues and dozens more to take customer insights and turn them into revenue-generating outcomes. https://www.forgetthefunnel.com https://www.forgetthefunnel.com/customer-led-growth/book Twitter @ggiiaa https://www.linkedin.com/in/georgianalaudi/ Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:43:11

The changing landscape of HR with Nini Obiaga of Neoterik HR Solutions

10/8/2022
Nini is the founder of Neoterik HR Solutions and has a passion for putting efficiency and structure in business through HR. Having worked as an HR professional for close to 2 decades she saw the needs of small and medium sized businesses in building proper HR systems and foundations to help them scale sustainably and decided to focus her business and energies into helping SMBs. From HR strategy, recruitment, performance management, policy, and everything in between, she brings a fresh approach to HR in business making sure you have the tools you need for whatever stage of growth you are at. She is a personable, to-the-point professional and enjoys working with entrepreneurs from all stripes. Tricky situations are exciting she says because she gets to be creative, challenge the status quo and do outside-of-the box-HR, AKA modern HR - virtually. https://www.neoterikhr.com https://www.linkedin.com/in/niniobiagacphr/ Outro: Pitch deck in 60 seconds. We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com Want to Create a Digital Business Card? Website: https://wavecnct.com/ Create a free account: https://wavecnct.com/pages/digital-business-card Shop NFC business cards: https://wavecnct.com/pages/best-nfc-business-card Wave for Teams: https://wavecnct.com/pages/teams

Duration:00:26:47