Screen Wars Thought Leader Interviews by Cross Screen Media

Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Todd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketing in today's rapidly changing media landscape. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Sam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies’ expertise in various disciplines, the complexities of delivery and measurement, and the need for simplification in the localized CTV world. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Brenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Joe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in this new environment. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Kyle Roberts, CEO at AdImpact, joins Cross Screen Media CEO Michael Beach to share his thoughts on what advertisers across industries can learn from political advertising and how local advertising is reshaping the entire landscape. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

Julia Alexander, Director of Strategy at Parrot Analytics, joins Cross Screen Media CEO Michael Beach to share her thoughts on the upside of ad-supported streaming and the economics of content production and unscripted programming. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup