The Influence Effect: By SheSpeaks

In this episode, we sit down with viral TikTok creators and TANDA Ventures founders, Taz Zammit & Alessia Allfree. Their inspiring journey has led them to become Australia’s most celebrated Lesbian couple. They turned their lockdown account into a large social media account with a deeply engaged community. With over a million followers, they have become influential voices within the LGBTQ+ community and in this episode, offer insights into content creation dynamics, community building, monetization strategies, and future aspirations within the creator economy. What You'll Learn in this Episode: 1. The Origin Story: How Taz and Alessia's collaborative TikTok account began as a fun outlet during lockdown and grew into a significant platform with a major following. 2. Content Strategy: Insights into how they produce and differentiate between regular video content and live streams, and how each format serves to build connection and community. 3. Engagement and Growth: Tips on maintaining audience engagement, the importance of live streaming, and how it significantly amplified their growth on TikTok. 4. Monetization: Discussion on various streams of revenue, including brand partnerships, merchandise, and the innovative ways they use live streams for direct sales. 5. Building and Managing Community: The importance of fostering a positive, inclusive environment and how their approach has cultivated a strong, supportive network. 6. Future of Content Creation: Perspectives on the progression of the creator economy, including personal content platforms, digital independence, and insights into how platforms' evolutions influence content strategies. 7. Practical Advice for Aspiring Creators: Real-world advice on the importance of consistency, engagement, and evolving with the platforms. Links & Resources: App: https://www.tazandalessia.app/ Instagram.com/teamtandaapp | Tiktok.com/@teamtanda Joint accounts: Tiktok.com/@tazandalessia | Instagram.com/tazandalessia Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding to the potential ban and explores strategies for the diversification of content. What We Discuss: TikTok BanCreator ReactionsBrand PerspectivesThe Importance of DiversificationOther Social Media PlatformsRetail Media NetworksResources: Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

Join us for Part 2 of our episode with beauty industry and social media expert, Mimi Banks. In this episode, we dive into the evolution of the beauty industry and explore how transparency, accountability, and a two-way conversation have become key in the relationship between brands and consumers. Mimi shares her insights on how the rise of social media has fueled these changes, emphasizing the significance of community management and the impact of influencer marketing within today's beauty landscape. Episode Highlights: - How the beauty industry's approach to consumers has transformed from a one-sided interaction to a responsive dialogue, with a focus on transparency and immediate communication. - The critical role of community in brand success and how social media platforms have been instrumental in finding and building these communities. - Influencer marketing strategies, such as the Cerave brand-building technique with actor Michael Cera and "Trippin with Tarte," analyze the effectiveness and the potential backlash from consumers of this influencer trip. - The impact of TikTok on brand visibility, consumer engagement, sales, and what brands might face if it were to be banned. - The concept of brands as entities with personalities and a moral compass, and how they're held accountable for their values and practices, which is especially visible during grand influencer events. Listen to the full episode and read more at: shespeaks.com/podcast Follow Mimi on Instagram: https://www.instagram.com/mimibanks/?hl=en MB Social: https://www.mimibsocial.com/ https://www.instagram.com/mbsocial.agency/?hl=en Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

Part 1 of Two Episodes In this episode, Aliza sits down with social media expert and beauty maven, Mimi Banks. With years of experience in the beauty industry, Mimi helps us break down the shift from more traditional spokespeople in industry, to more traditional influencers (bloggers) to the multi-faceted creators and influencers of today. The conversation peels back the layers of how these roles have evolved and continue to impact brand strategies, marketing campaigns, and audience engagement. **Creators vs. Influencers:** What's the difference between a creator and an influencer? Learn from Mimi's expertise how each serves a unique purpose in digital content and marketing, and why understanding these roles is crucial for both brands and individuals in the social media landscape. **Skin Deep Strategies** Why are popular dermatology accounts on TikTok so important in educating on products and skincare routines, especially in the maze of skincare and 'TikTok-educated' users. **Gen Alpha Waves:** The episode dives into the emerging trends influenced by the youngest social media users. It touches upon the crucial role of educators in a landscape where a "TikTok made me buy it" culture prevails, potentially exposing younger audiences to products beyond their needs. Links and Resources - Connect with Mimi Banks Follow Mimi on Instagram: https://www.instagram.com/mimibanks/?hl=en MB Social: https://www.mimibsocial.com/ https://www.instagram.com/mbsocial.agency/?hl=en Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this week's episode, Aliza welcomes Joey Fortman, an original mom influencer or "mom blogger." While she’s no longer in the influencer/creator space, Joey offers the perspective of someone who has seen the industry from the beginning. In this episode, we tackle the evolution of influencer content, the role of children in social media, their right and privacy, and the ethical considerations surrounding the use of family in social media content. They discuss these topics stemming from an article in Cosmopolitan, The Parenting Influencers Who Won't Stop Posting Their Children. Aliza and Joey also explore the topics in this article, as well as the dynamic landscape of content creation, touching on the shifting perspectives, the monetization of family life, and the impact on children thrust into the social media spotlight. Highlights of the Discussion: Origins of Mom Influencers:Evolution of Content Creation: Ethical DilemmasImpact on Children: In this episode, also hear from Joey about her journey from working as a radio host to becoming a pioneer in the influencer space, particularly in the mom blogging community. She discusses how she turned to blogging as an outlet during a challenging time and delves into the transformation of influencer marketing through personal experiences. You can find Joey here: https://joeyfortman.com/ Article referenced above: The Parenting Influencers Who Won't Stop Posting Their Children by Fortesa Latifi https://www.cosmopolitan.com/lifestyle/a60115669/why-family-influencers-post-children/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In case you've yet to encounter the #TradWife Trend on your social media feed, you should know that it's been sparking some debate. Our guest, Victoria Yost from Thyme and Tenderness helps us break down the #TradWife or "Traditional Wife" niche on social media and helps us answer, just what is a Trad Wife and is the controversy behind the content justified? Victoria shares her journey into content creation surrounding her role as a traditional homemaker and the changes she's witnessed in the traditional wife community. Victoria helps shed light on the reason the definition is evolving and the impact that younger and new creators are having on the space, by creating content designed to get a reaction. Victoria helps to break down the real, intended meaning behind traditional homemaking, the challenges, and the misconceptions about domestic tasks. Tune in to hear our discussion about what might be next on the horizon for the community, why she thinks a traditional wife television series might just be next, Links and Resources: Visit Victoria on Social Instagram: https://www.instagram.com/thymeandtenderness/?hl=en TikTok: https://www.tiktok.com/@thymeandtenderness Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

This episode is sponsored by Prudential. Meghan Allen is a customer and paid promoter of Prudential Financial. To learn more about the material terms of her relationship with Prudential, please go to shespeaks.com/PrudentialDisclosureMeghan. This podcast is provided for educational purposes only. It is not intended to be, nor should be construed as investment, insurance, financial, tax, or legal advice. Please consult with your own advisor for such advice. In this episode, we sit down with Megan Allen, the creator behind the blog and Instagram page "Raising Twin Boys." Megan shares her journey into the world of content creation and influencer marketing, and how she organically grew her following. She discusses her approach to creating engaging content for her audience, particularly fellow moms. The conversation also delves into Megan's brand partnerships and how she selects the right brands to collaborate with. Megan also opens up about her personal experiences, including losing her father, the financial implications of his passing and why she chose to partner with Prudential. She explains the significance of empowering women through financial planning and shares how she seamlessly integrates relevant partnerships, like the partnership with Prudential, into her content. This episode offers insights into brand partnerships, and the importance of authenticity in content creation. Episode Highlights: 1. Megan's journey into content creation and becoming a full-time influencer 2. Understanding the audience: Connecting with moms and sharing relatable content 3. Monetizing: The role of brand partnerships and affiliate marketing 4. Navigating the challenges of judgment and criticism as a mom influencer 5. Long-term brand partnerships and the importance of authenticity 6. The impactful partnership with Prudential and the personal relevance of financial planning for women 7. Future content plans Links & Resources Meghan: https://www.instagram.com/raisingtwinboys/ Prudential Retirement Checklist: https://on.pru/7_RET2023 Connect with a Prudential Financial Professional: https://www.prudential.com/common/findfinancialprofessional # 1078346-00001-00 * * * * Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

Join us as we sit down with Gen-Z content creator, mental health and chronic illness speaker & advocate, Gigi Robinson. Gigi was a guest on the show back in 2022 and walks us through her own personal journey, working to overcome personal health struggles and advocating for content creators in regard to pay and mental health. You'll hear how Gigi's work on both of these topics helped earn her two separate invitations from the White House. We talk about the the challenges of the fast-paced, ever-changing digital landscape and how content creators have to blance negativity and managing their mental health. Gigi shares her initiative to create a dedicated Mental Health Day for Creators, shedding light on the urgent need for mental health resources within the creator space. Gigi also discusses authenticity, advocacy, why creators need to create a personal brand. Learn More & Follow Gigi: https://www.gigirobinson.com/https://www.instagram.com/itsgigirobinson/https://www.linkedin.com/in/gigirobinson/Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

How do you build a life worth living? In this latest episode of The Creator Effect podcast, Lan Phan shares with us her journey of overcoming adversity, finding purpose, and reclaiming her life. Lan built a community on LinkedIn and social media to be of service to others during the pandemic. Lan's NEW book, Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life breaks down the secrets that will help you discover your core values, embrace change and see failure as part of the journey to find success. Lan's perspective is a game-changer for those seeking fulfillment and success. Episode highlights: Key Links & Resources: LinkedIn | YouTube | lanphan.co/ New Book - Release Date 4/2: Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

Are you finding yourself making more impulse purchases lately? You're not alone. With the rise of social media, the temptation to buy is just a scroll away. But have you ever stopped to consider whether social media is the reason behind your spending habits, or if your emotions affect how you shop? In this episode, we dive into the discussion with Paige Pritchard, a money and overspending coach. We explore the connection between scrolling through your feed and overspending on often unnecessary purchases and how the 'perfect storm' - pandemic, social media and technology - have brought changes to the way we shop and spend money. Paige shares with us her very personal journey as a compulsive shopper in her early adult years and her journey to overcome the issue by confronting the emotions and changing her mindset. These days, she's helping others to do the same. Key Episode Highlights: - The emotional crutch of pandemic shopping and the rise of compulsive spending as technology advances on social platforms. - The boom of TikTok Shop and its implications - The "de-influencing" trend - Understanding emotional spending - Why money issues are more about our mindset and emotions than the hard numbers Links and Resources: Website - PaigePritchard.com @overcoming_overspending on TikTok and Instagram Paige's Podcast - Money Love Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

We sat down with Jill Smokler, the creator of the original parenting website, Scary Mommy. We discuss how she started her popular website and community in 2008 to her latest venture, She's Got Issues. Jill shares her experiences in the creator space, from the early days of blogging, building a community and monetizing. Jill also takes us through the experience of being the first 'mom influencer' to have her blog acquired. Our conversation dives into the transition from Scary Mommy to She's Got Issues, and how Jill is now targeting a new life stage while continuing to connect with her audience in a different way. Episode Highlights: Scary Mommy:Building a Community:Selling Scary Mommy: She's Got Issues: Personal Growth and The FutureConnect with Jill Smokler: Instagram She's Got Issues JillSmokler.com Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In the vast social media landscape, pet content remains a favorite, grabbing our attention with cuteness, humor, and heartwarming moments. In this episode, Aliza discusses some of the reasons we love 'petfluencers' and the positivity they bring to our feeds. Our guest, Avanti Fernandes, shares the remarkable story behind her account, Olive & Daisy. When Olive went from a normal, playful puppy to being completely paralyzed, Avanti refused to give up on her and began to chronicle Olive's journey on Instagram, along with her rescue, Daisy. By documenting Olive's story, Avanti has been able to build a supportive community, access resources for Olive, and help raise awareness for special needs dogs. You can follow Avanti and Olive on Instagram: https://www.instagram.com/olive_thedane/ You can also check out this feature from The Dodo on Olive. Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

How much do influencers & creators impact our culture and the decisions we make? What has been the role of female creators and influencers in the evolution of the creator industry? Our guest in this episode is Jo Piazza, a journalist, best-selling author, and host of the popular podcast “Under the Influence,” We sit down to discuss the cultural impact of influencers and the key role women have had in the industry's evolution. Jo helps us explore the benefits and challenges of the influencer industry, especially for female creators, and the remarkable empowerment women find through social media. We also discuss the potential need for regulations and accountability in the influencer space, especially regarding parenting, political views, and mental health. Jo also gives us a glimpse into her upcoming novel, "The Sicilian Inheritance," a compelling story set in Sicily that weaves together history, feminism, and mystery. Check out the link below to learn more about the book and pre-order your copy - coming April 2024. Learn more about Jo Piazza: Under the Influence Podcast https://www.jopiazza.com/ Pre-Order The Sicilian Inheritance (Releasing April 2024) Over the Influence - Substack Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we sit down with the incredibly talented influencer & content creator, Kristen Sellentin. In a now-viral post, Kristen shares with us what prompted her decision to reveal her half-a-million-dollar earnings in 2023. We talk about her desire to inspire women through her transparency and the power of community. Kristen also breaks down her different revenue streams and helps to shed light on the misconceptions surrounding the influencer industry and the work that goes into creating a successful online brand. Links & Resources: https://kristensellentin.com/https://www.instagram.com/kristensellentinhttps://www.tiktok.com/@kristensellentinYou can check out Kristen's viral 2023 earnings post here: https://www.instagram.com/reel/C1npC3HAvVU/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we dive into a topic that many of us know little about, but all of us are affected by: death. Our guest is the fascinating Kari Northey, a funeral director and content creator who uses her popular social media channels to educate people and dispel myths in the often misunderstood funeral services industry. Kari shares her journey into the industry and how she started a viral YouTube presence, providing comfort and clarity on death care to thousands. She's balancing the roles of an educator, professional director, and social media creator and we ask questions about if she receives negative feedback/comments and what it's like to create content around sensitive subject matter. Episode Highlights: Links and Resources: https://karithemortician.com/ https://www.tiktok.com/@karithemortician https://www.instagram.com/kari_the_mortician/ https://www.youtube.com/c/karithemortician Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

On today's episode, we sit down with industry expert Jessy Grossman, founder of Women in Influencer Marketing (WIIM). Jessy shares her journey from talent management to founding a community for women in the creator and influencer space. We discuss the evolution of the industry, the distinction between creators and influencers, and the empowering opportunities the influencer space provides for women. Jessy also offers insights into the future of the industry. Highlights: 00:00 Jessy's impact in women's influencer marketing. 09:40 Social media democratizes content creation and influence. 12:54 A strong role model; How Jessy's mom helped shape her female perspective. 14:01 Empowerment and impact through building and serving a community. 18:51 Why creators should embrace a business mindset for success. 20:47 How rapid growth in industry brings learning opportunities. Links & Resources: About Jessy: https://www.jessygrossman.com/ WIIM: https://iamwiim.com/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

At the top of this episode, Aliza shares the key takeaways and highlights from the most recent SheSpeaks community predictions survey. Our guest this week is the multi-talented Samery Moras, a former Taekwondo Team USA athlete and passionate dog lover. Samery shares her journey to overcome her fears and achieve success as a Taekwondo champion, head of a dog rescue, and as a successful online social media influencer & creator. We talk with Samery about the content she creates on social media as well as how she came to start her own rescue for huskies. Samery shares insights on content creation, engagement with her followers, and her plans for future ventures, including writing a book on fear and expanding her rescue efforts. Tune in to hear Samery's inspiring story and tips from a creator working in multiple spaces to build an online presence and influence. Highlights: 00:00 Predictions Survey Results from the SheSpeaks Community / 2024 08:03 How learning about huskies led to fostering & rescue. 14:05 Facing fear vs. choosing through love - the journey to champion. 17:45 Storytelling & Relationship with Audiences 25:16 Embrace imperfection, learn, and move forward. To learn more about Samery visit: https://samerymoras.com/ Follow her on social at: https://www.instagram.com/samerymorastkd/ https://www.instagram.com/lifewithsnowdogs/ Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode of The Creator Effect, we sit down with social media expert, Lia Haberman to explore the evolution of the creator and influencer space. Lia shares her extensive experience and background, discussing the shift from the early days of content creation, blogs to social media and the emergence of creators and influencers. The conversation dives into the impact and future of social media, the importance of personal branding, and the potential directions the industry could take. Join us as we gain insights and predictions from Lia on the ever-changing landscape of content creation and digital influence. About Lia: Lia Haberman is a creator economy and social media expert. She publishes a weekly newsletter called ICYMI (In Case You Missed It) and has been named by Buffer as one of the best marketing newsletters of 2023. Additionally, Insider named Lia as a Top Creator Economy Expert to Know. Lia is a consultant, brand advisor, and adjunct professor, teaching social media and influencer marketing courses at UCLA Extension. Links & Resources ICYMI by Lia Haberman 2024 Social Media Predictions - Survey Results https://www.linkedin.com/in/liahaberman/Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we welcome Marina Iakovleva, the creator behind “Dating Beyond Borders." For over eight years, Marina has been exploring the cultural differences in dating and relationships around the world. She shares her journey and evolution in content creation, the challenges she has faced on changing social media platforms, and her shift towards deeper, more sociological conversations about the differences from country to country. Marina also discusses the impact of social media on relationships, how dating has changed, and her perspectives on creating content through her own evolving interests and why she prioritized content that truly interested her. What we discuss in this episode: 1. Cultural Differences - Dating customs around the world 2. Shift in Content - Evolution of social media content 3. YouTube vs. Instagram - Platforms for content creation and income 4. Societal Changes - Impact of social media on dating and relationships 5. Passive Income - Monetizing audience beyond social media 6. Audience Feedback - Reaction to content shift and cultural insights Links and Resources: YouTube - Dating Beyond Borders Instagram Dating Beyond Borders Podcast Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV

In this episode, we speak with Davida Roach, a successful influencer and creator (Davida's Diary), about her journey to build a brand, community, and advocacy centered around confidence. Davida shares her inspiring story of resilience, determination, and using her platform for a greater purpose. Starting with personal hardship and homelessness, Davida found her way to create content as a means of self-expression and confidence-building. We discuss her focus on body positivity, confidence, and the normalization of shopping online for curvier women. Davida also sheds light on her efforts to raise awareness about domestic violence through her non-profit, Dear Deanndra, and her very personal connection to this cause. Other topics we discuss: Tune in to this episode to gain insights into the world of influencer marketing, the power of purpose-driven content creation, and Davida's journey to turn adversity into opportunity and empowerment. Episode Links: Instagram YouTube Dear DeanndraAmazon LTKDear Deanndra December 2023 EVENT - Get your tickets here. Want more from SheSpeaks? * Sign up for our podcast newsletter HERE! * @shespeaksup podcast@shespeaks.comYouTube @SheSpeaksTV