The Dogwood Media Solutions Podcast

In our second business spotlight of the year, Brian talks to Michael McLendon, the executive director of the Alabama Independent School Association! In this podcast they talk about the value AISA provides to schools and how they connect with potential new schools. Links: https://aisaonline.org/ Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

Ever wondered what it looks like to be a professional videographer? Wonder no more. In this episode, Lauren talks with our videographer, Mark Denman about all things videography. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

Whether you're starting a new business or revamping an established on, logo design is paramount when marketing your organization! In this podcast, Lauren and Lizzy talk through what your business needs to consider when creating a logo and the process we walk through with you to make it happen. Links: https://dogwoodmediasolutions.com/staff/lizzy-bigelow/ https://dogwoodmediasolutions.com/staff/lauren-cumbie/ https://dogwoodmediasolutions.com/the-basics-of-branding-your-business/ Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

In this week's episode, Brian talks with our Client Relations Specialist, Steve Robinson, about our strategy for bringing in and keeping clients! At Dogwood, we don't sell services, we build relationships and this helps us not only to provide better services but also to have increased customer retention. Links: https://dogwoodmediasolutions.com/our-crew/steve-robinson https://dogwoodmediasolutions.com/our-crew/brian-harris Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

In 2024 one of the things we want to do on the podcast is celebrate and support local businesses and we knew exactly who our first guest needed to be! Ashton Wells is the owner of Five Freckle K9, a local dog training company that serves dog owners in Montgomery, Prattville, Wetumpka, Pike Road, and beyond! One of the many things that makes Five Freckle unique is its dedication to building relationships, not only between owners and their dogs but with the local community. In today's episode, Lauren and Ashton talk about Five Freckle, how they market themselves, and just how important building relationships is for local businesses. Links: https://fivefrecklek9.com/about/ https://www.instagram.com/fivefrecklek9/ https://dogwoodmediasolutions.com/staff/lauren-cumbie/ Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

If you haven't had to weather a PR storm with your organization yet you will at some point! In today's episode, Lauren and Elizabeth discuss how to handle a PR disaster and why it's so important to have a plan, own up to your mistakes, and be authentic. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

In today's episode, Lauren and Brian discuss the importance of spending time with clients, employees, and potential clients! It might not seem like much, but that intentional face-to-face time makes a big difference in cultivating relationships. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

We're kicking off the new year and new podcast season with a bang as we celebrate 5 years of Dogwood! This episode is a fun walk down memory lane as we recap all the people and situations that have gotten us where we are today. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

This year at Dogwood has been a great one and in this episode, Brian and Lauren share some stats to back it up. They also look back and recount all the fun hangouts, get-togethers, and shenanigans. You won't want to miss it! Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

We love the power of video, but it takes more planning than you might think to make those beautiful stories come to life! In today's episode, we talk to our videographer Mark Denman about everything that goes into pre-production planning for video work. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

Looking for marketing ideas for your church or business? With over 20 years of marketing experience, Chad Boak, director of ministries at Vaughn Forest Church sits down with our Owner and CEO Brian Harris to talk about church marketing specifically. They will talk about how Vaughn Forest uses marketing to make sure people are aware of the services they have and the opportunities people have to plug in at their church. They also touch on a little bit on crisis communication - something that is applicable to everyone! Links: https://vaughnforest.com/leadership/ https://dogwoodmediasolutions.com/staff/brian-harris Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

Instead of trying to explain all the things that Steve Robinson does for us here at Dogwood, we thought it would be easier to just have him sit down with our Owner and CEO and Brian Harris and talk all about it! Links: https://dogwoodmediasolutions.com/staff/steve-robinson https://dogwoodmediasolutions.com/staff/brian-harris Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

We know that marketing looks a little different for every industry, but have you ever thought about what it would look like to do marketing for a school? Today on the Dogwood Podcast, Brian talks to our friend Brittany Bradley, the Director of Communications and Marketing at Montgomery Catholic, about the unique challenges and opportunities of marketing for a school. Links: https://montgomerycatholic.org/brittany-bradley-named-montgomery-catholic-director-of-communications-marketing/ https://dogwoodmediasolutions.com/staff/brian-harris Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

You've heard us talk about how much we love Beth in almost every podcast episode this year, now you get to hear from her yourself! In today's episode, you'll find out exactly what it looks like to be Dogwood's SEO specialist! Links: https://dogwoodmediasolutions.com/staff/beth-gillem/ https://dogwoodmediasolutions.com/guide-to-seo/ Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

When you have over 300 domains you're in charge of, domain management can be a headache, but we've recently found a tool that helps make our lives easier! In this episode, Lauren and Brian talk about Cloudflare and the process that led the team to move our hundreds of domains to a new service. Links: https://dogwoodmediasolutions.com/effective-domain-management-moving-from-google-domains-to-cloudflare/ https://dogwoodmediasolutions.com/staff/brian-harris/ https://dogwoodmediasolutions.com/staff/lauren-cumbie/ Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

At Dogwood, we work with a lot of non-profit organizations. Marketing for non-profits is so rewarding but can also present its own unique challenges. On today's podcast, Lauren talks to one of our friends, Rachel Thomas, the marketing director at First Choice Montgomery, about the unique aspects of marketing for a non-profit! Links: https://dogwoodmediasolutions.com/staff/lauren-cumbie/ https://firstchoicemontgomery.com/ Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

If your primary means of advertising your business or organization is through social media, you’ve likely noticed continuously declining organic reach. Many people claim organic reach is dead, which is a bit of a glass-half-empty outlook, but they’re not far off. So, why is this happening and what should you do about it? In today's episode, Brian and Lauren talk about declining organic reach on social media, why it's happening, and what your business can do to combat it! Link: https://dogwoodmediasolutions.com/declining-organic-reach-how-should-your-business-respond/ https://dogwoodmediasolutions.com/staff/brian-harris/ https://dogwoodmediasolutions.com/staff/lauren-cumbie/ Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

Ever wondered what it's like to be a graphic designer? Wonder no more. Today on the podcast, Brian and Nalin talk about her journey to becoming a graphic designer, why she loves design, and much more. Links: https://dogwoodmediasolutions.com/staff/nalin-crocker https://dogwoodmediasolutions.com/staff/brian-harris Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

This week on the Dogwood Media Solutions Podcast we have a very special guest, the voice of Pike Road, Bill Lacomb! Bill is a voiceover professional and in this podcast, you'll hear Brian and Bill not only talk about the importance of professional voiceover, but you'll also get to hear Bill in action. Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.

Creating content for your website doesn't have to be difficult, especially when you begin doing keyword research ahead of time! In this episode, Lauren and Beth discuss the importance of Keyword Research and some of the free tools you can use to make it happen. Links: https://dogwoodmediasolutions.com/staff/lauren-cumbie https://dogwoodmediasolutions.com/staff/beth-gillem https://dogwoodmediasolutions.com/plan-your-website-content-with-keyword-research/ Learn more about Dogwood at DogwoodMediaSolutions.com. At our site, you can learn more about our staff, and the services we offer. Don't forget to check out our blog full of information while you are there. You'll also find links where you can follow us on social media and become an insider to really see what it's like at Dogwood.